Privacy Policy
Effective Date: 22 November 2024
Boone App Ltd (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you use MyBoone.app (“Website” or “App”). By accessing or using the Website, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect the following types of information when you use MyBoone.app:
a. Personal Information
Name, email address, and contact details provided during account registration. Payment information (if applicable for paid features).
b. Nutritional and Usage Data
Data entered or scanned, including food purchase history, nutritional preferences, and dietary information. Analytics on app usage patterns, such as frequency of use and interaction with features.
c. Technical Information
Device information (e.g., type, operating system, browser version). IP address, geolocation data (if permitted), and cookies.
d. Third-Party Information
Data from integrations with third-party services, such as supermarkets or other health apps. Anonymised datasets from external partners to enhance app recommendations.
2. How We Use Your Information
We use the collected information for the following purposes:
a. To Provide and Improve Our Services
Deliver personalised nutritional insights, recommendations, and analytics. Maintain and enhance app functionality, user experience, and technical performance.
b. For Communication
Send notifications about updates, account activity, or customer support responses. Deliver marketing communications (only with your explicit consent).
c. For Research and Development
Generate anonymised datasets to analyse user trends and improve our algorithms. Collaborate with academic and industry partners to develop health-focused tools.
d. For Legal and Security Purposes
Prevent fraudulent activities or misuse of the Website. Comply with legal obligations, enforce our Terms and Conditions, and protect user rights.
3. How We Share Your Information
We do not sell your personal data. However, we may share information in the following contexts:
a. With Service Providers
Payment processors, hosting providers, and analytics services to support app operations. Data storage and security providers to maintain a reliable and secure service.
b. With Research Partners
Anonymised and aggregated data shared with research institutions, health organisations, and industry partners to advance nutrition-related research.
c. For Legal Obligations
When required by law, regulation, or court order to disclose user information.
d. With Your Consent
For additional services or integrations with third-party applications, where explicit consent is obtained.
4. Your Data Rights
Under the UK GDPR, you have the following rights regarding your personal data:
a. Access and Portability
You may request a copy of the personal data we hold about you in a structured, commonly used, and machine-readable format.
b. Correction
You have the right to correct any inaccuracies in your personal data.
c. Deletion
You may request that we delete your personal data, subject to our legal obligations for data retention.
d. Restrict Processing
You can ask us to limit the processing of your data in certain circumstances.
e. Object to Processing
You can object to the processing of your data for marketing or other non-essential purposes.
To exercise any of these rights, please contact us at [email protected].
5. Data Retention
We retain your personal data only as long as necessary to provide the services you’ve requested, comply with legal and regulatory obligations, and resolve disputes and enforce agreements. When data is no longer required, we securely delete or anonymise it.
6. Cookies and Tracking Technologies
a. Cookies
We use cookies and similar technologies to track user activity and preferences, analyse website performance and usage, and provide personalised recommendations. For more details, please refer to our Cookies Policy.
b. Opt-Out
You can manage or disable cookies through your browser settings. However, disabling cookies may limit certain functionalities of the Website.
7. Data Security
We implement industry-standard measures to protect your personal data, including encryption of sensitive data during transmission, regular audits and monitoring for security vulnerabilities, and restricting access to personal data to authorised personnel only. While we strive to protect your data, no system is entirely secure. You are responsible for safeguarding your login credentials and notifying us of any unauthorised account activity.
8. Children’s Privacy
MyBoone.app is not directed at children under the age of 13. If we become aware that we have collected data from a child without parental consent, we will delete it immediately.
9. International Data Transfers
Although MyBoone.app primarily serves users in the UK, some data may be processed outside of the UK. When transferring data internationally, we ensure it is protected using appropriate safeguards, such as Standard Contractual Clauses.
10. Updates to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal obligations. Material changes will be communicated via email or in-app notifications. Continued use of the Website constitutes acceptance of the updated Privacy Policy.
11. Third-Party Services
MyBoone.app may include integrations with third-party services, such as supermarkets or health apps. This Privacy Policy does not cover how third parties process your data. We encourage you to review their privacy policies separately.
12. Contact Information
If you have questions, concerns, or requests related to this Privacy Policy, please contact us at [email protected] or by mail at Boone App Ltd, The Rumbles, The Street, Mileham, Norfolk, UK, PE32 2RA.
13. Complaints
If you believe we have not addressed your concerns, you may file a complaint with the UK’s Information Commissioner’s Office (ICO):
Website: https://ico.org.uk
Phone: 0303 123 1113