Boone helps people understand how the food they eat interacts with their biology. We combine real-world diet data with genetic insight so personalised nutrition is clearer, more measurable and easier to act on.
Most nutrition advice is based on population averages. That's useful as a starting point, but people respond differently to the same foods because of their genetics, lifestyle and long-term eating patterns.
Most of us also have very little visibility into our own diet. It's hard to see how nutrients are spread across meals, whether key vitamins and minerals show up consistently, or how habits change over time.
That kind of insight has mostly lived in research settings and specialist analysis. Boone was created to make it accessible to everyone, so people can make more informed, confident decisions about what they eat.
Rather than counting calories meal by meal, Boone looks at the overall structure of your diet and how it builds up over weeks and months. Three layers make that possible.
Meal photos, text, barcodes and supermarket receipts are turned into structured nutrition data, without manual food diaries.
Every meal is broken down into macronutrients, 29 vitamins and minerals, and how processed it is, so gaps and patterns show up.
Add a DNA test and your diet can be viewed alongside traits linked to how your body may handle certain nutrients.
We focus on what people actually eat, not what they plan to eat or manage to write down.
Some apps count calories. Others measure short-term responses to single foods. A DNA report tells you about your biology, then stops. Boone brings real-world diet and genetic insight together, so you can see how the overall shape of your diet lines up with your body.
Boone's approach is shaped by researchers and practitioners across nutrition, genetics and health science. Our ultra-processed food ratings build on our own research with the University of East Anglia on classifying ultra-processed foods, presented at the HAIS 2026 conference.
UEAIndividual choices only go so far. What's on the shelf, what's on the label and what's affordable shape what we all eat. We want to help shape that system so it works better for everyone, in the UK and abroad.
Helping people, families and communities eat a wider range of nutrients, not just fewer calories.
Clear, free nutrition and processing information for the brands, supermarkets and restaurants people actually use.
Good nutrition shouldn't depend on income or postcode. We want healthier choices to be the easy, affordable ones.
Technology, nutrition and data science, working to make personalised nutrition accessible to everyone.
Focused on building Boone to help people better understand their nutrition. It started with a simple motivation: better tools for the next generation, including his own children. Co-author of research with the University of East Anglia on classifying ultra-processed foods, presented at the HAIS 2026 conference.
Read Murray’s profile →Interested in how genetic variation shapes the way people interact with nutrients, and passionate about using genetics for a more personal approach to nutrition.
Builds the technology that powers Boone. Excited by real-time nutritional insight and getting better dietary information to the people who need it most.
Free to start. No DNA test needed. Your data is never sold.
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