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Bran Flakes nutrition: sugar, fibre, protein, fortification and more

How much sugar is in Bran Flakes? A 30g bowl with milk contains 5.4g of free sugar, 4.5g of fibre and 7.2g of protein. Bran Flakes is moderate in sugar compared with the highest-sugar children's cereals, at 18g per 100g.

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30g

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Milk sugar (lactose) does not count as free sugar under NHS guidelines. Only the added sugar in the cereal counts toward the daily limit.

Sugar, calories and salt by bowl size

The figures below show total sugar, calories and salt for four bowl sizes, each with 125ml of semi-skimmed milk. The full packet figure shows the dry cereal only.

Small bowl
30g with milk
30g cereal + 125ml semi-skimmed milk
5.4g
sugar
155
kcal
0.5g
salt
5.4g free sugar from the cereal (milk lactose is not free sugar). 23% of the daily limit for a child aged 7 to 10.
Standard bowl
40g with milk
40g cereal + 125ml semi-skimmed milk
7.2g
sugar
187
kcal
0.6g
salt
7.2g free sugar from the cereal (milk lactose is not free sugar). 30% of the daily limit for a child aged 7 to 10.
Larger bowl
50g with milk
50g cereal + 125ml semi-skimmed milk
9g
sugar
219
kcal
0.7g
salt
9g free sugar from the cereal (milk lactose is not free sugar). 38% of the daily limit for a child aged 7 to 10.
Large bowl
60g with milk
60g cereal + 125ml semi-skimmed milk
10.8g
sugar
250
kcal
0.8g
salt
10.8g free sugar from the cereal (milk lactose is not free sugar). 45% of the daily limit for a child aged 7 to 10.
Full packet
Full 500g packet (cereal only)
Entire packet, no milk
90g
sugar
1595
kcal
5.5g
salt
90g free sugar in the full packet. 300% of the adult daily limit of 30g.

All portion figures include 125ml semi-skimmed milk. Milk sugar (lactose) does not count as free sugar under NHS guidelines and is excluded from the sugar totals. Milk calories and salt are included.

Sugar

Kellogg's Bran Flakes contains 18g of sugar per 100g. A 30g bowl delivers 5.4g of free sugar before milk is added, and a 40g bowl delivers 7.2g. The high fibre content comes from wheat bran, the outer layer of the wheat grain that is removed when making refined flour.

All added sugar in Bran Flakes counts as free sugar under NHS guidelines. Milk lactose does not count as free sugar and is excluded from these figures.

A 30g bowl of Bran Flakes provides 23% of the daily free sugar limit for a child aged 7 to 10. This is moderate: lower than the highest-sugar children's cereals, but still a meaningful contribution from a single bowl.

A moderate sugar content, but still a notable share of the daily limit

Kellogg's Bran Flakes contains 18g of sugar per 100g. A 30g bowl delivers 5.4g of free sugar, 23% of the daily limit for a child aged 7 to 10. The high fibre content comes from wheat bran, the outer layer of the wheat grain that is removed when making refined flour.

NHS recommended daily free sugar limits

Age 4 to 6No more than 19g per day
Age 7 to 10No more than 24g per day
Age 11 and overNo more than 30g per day

Source: NHS. Free sugars include all added sugars. Milk lactose does not count as free sugar.

The table below shows a standard 30g bowl as a percentage of the daily free sugar limit for each age group (cereal sugar only, no milk).

Free sugar as % of daily NHS limit: 30gg Bran Flakes (5.4gg sugar, no milk)

AgeDaily limit30gg bowl
Age 4 to 619g28%
Age 7 to 1024g23%
Age 11 and over30g18%
Adult30g18%

Source: NHS/SACN free sugar guidelines (2015). Sugar from the cereal only. Milk lactose is excluded.

Calories

A 30g bowl of Bran Flakes with 125ml semi-skimmed milk contains approximately 155 calories. At 60g with milk the bowl contains approximately 250 calories.

For a child aged 4 to 6, a 30g bowl represents around 11% of their estimated daily calorie requirement, a reasonable contribution from breakfast.

Calories: Bran Flakes by portion size (with 125ml semi-skimmed milk)

30g
155 kcal
40g
187 kcal
50g
219 kcal
60g
250 kcal

Includes 59 kcal from 125ml semi-skimmed milk. Cereal only: 96 kcal at 30g, 191 kcal at 60g.

Fibre

Bran Flakes contains 15g of fibre per 100g, which is 4.5g in a 30g bowl. This is high for a breakfast cereal and a genuinely useful contribution toward the daily fibre target.

The NHS recommends adults consume around 30g of fibre per day, and most people in the UK fall short of this. A 30g bowl of Bran Flakes provides 4.5g, around 15% of the adult daily target from a single bowl.

Protein

Bran Flakes contains 10g of protein per 100g, which is 3g in a 30g bowl before milk. With 125ml of semi-skimmed milk, which contributes approximately 4.2g of protein, the total reaches 7.2g.

Most of the protein in a bowl of cereal with milk comes from the milk itself rather than the cereal. This is true across almost all breakfast cereals, including higher-protein options like Bran Flakes.

For a child aged 7 to 10, a general guide for daily protein intake is around 24g. A 30g bowl of Bran Flakes with milk provides 7.2g, a useful contribution from breakfast, primarily via the milk.

Fibre and protein: 30g bowl with 125ml semi-skimmed milk

Fibre4.5g of 30g target
15%
Protein7.2g of 24g target
30%

Adult fibre target: 30g per day (SACN). Child protein target shown: 24g per day (a guide for a 7 to 10 year old). Most of the protein in a bowl comes from the milk, not the cereal.

Fortification, vitamins and minerals

Like most mainstream UK breakfast cereals, Bran Flakes is fortified with added vitamins and minerals. A 30g bowl provides half of the Reference Intake for vitamin D and a quarter of the Reference Intake for five B vitamins, alongside a meaningful contribution of iron.

Fortification is standard practice for UK cereals, partly because the refining or processing used to make many cereals removes naturally occurring vitamins and minerals from the grain. Adding them back during manufacturing restores some of this nutritional value.

Vitamin D is of particular note because many people in the UK, including children, have low vitamin D status, especially during winter months. A fortified cereal can make a small but consistent contribution to vitamin D intake.

Added vitamins and minerals: Bran Flakes (30g bowl, before milk)

NutrientAmount per 30g% of Reference Intake
Vitamin D2.5µg50%
Thiamin (B1)0.28mg25%
Riboflavin (B2)0.35mg25%
Niacin (B3)4.0mg25%
Vitamin B60.35mg25%
Folic acid (B9)50µg25%
Vitamin B120.63µg25%
Iron2.4mg17%

Source: manufacturer nutrition declaration. Reference Intakes (RI) are EU-wide guideline daily amounts for an average adult.

Whole grain and processing

Bran Flakes is made from wheat bran, which is whole grain,, combined with added sugar and flavourings, then shaped and coated during manufacturing.

This combination of ingredients and processing methods places Bran Flakes in the most processed NOVA category, alongside the majority of packaged breakfast cereals.

Whole grain

Bran Flakes is made from wheat bran, which is whole grain. At 15g of fibre per 100g, this reflects the retained bran and germ layers of the grain, which are removed during refining but provide most of a grain's natural fibre.

Processing (NOVA classification)

Bran Flakes falls into NOVA group 4, ultra-processed foods. This classification reflects the combination of a wholegrain base with added sugar, flavourings and the industrial processing methods used to create the final shape and coating. NOVA group 4 includes the majority of packaged breakfast cereals, not only those marketed at children.

Salt

Bran Flakes contains 1.1g of salt per 100g. A 30g bowl contains 0.3g of salt. With 125ml semi-skimmed milk, the total rises to approximately 0.5g.

This is on the higher end for breakfast cereals. For a child aged 4 to 6 with a daily salt limit of 3g, a 30g bowl with milk represents around 17% of their daily allowance from breakfast alone.

NHS recommended daily maximum salt intake

Age 4 to 6No more than 3g per day
Age 7 to 10No more than 5g per day
Age 11 and overNo more than 6g per day

A 30g bowl of Bran Flakes contains 5.4g of free sugar. A 40g bowl contains 7.2g. Per 100g, Bran Flakes contains 18g of sugar.

Per 100g: 18g sugar, 319 kcal, 1.1g salt, 15g fibre, 10g protein. Per 30g bowl with 125ml semi-skimmed milk: 5.4g sugar, 155 kcal, 0.5g salt, 4.5g fibre, 7.2g protein.

Bran Flakes contains 15g of fibre per 100g, which is 4.5g in a 30g bowl. This is high for a breakfast cereal, around 15% of the adult daily fibre target from a single bowl.

Yes. A 30g bowl of Bran Flakes provides 50% of the Reference Intake for vitamin D and 25% for thiamin, riboflavin, niacin, vitamin B6, folic acid and vitamin B12, alongside a contribution of iron.

Yes. Bran Flakes is made from wheat bran, which is whole grain. This is reflected in its fibre content of 15g per 100g, which includes the bran and germ layers retained during processing.

Yes. Under the NOVA classification system, Bran Flakes falls into group 4, ultra-processed foods, due to the combination of a wholegrain base with added sugar, flavourings and industrial processing.

At 18g of sugar per 100g, Bran Flakes is moderate, lower than the highest-sugar children's cereals but higher than plain wholegrain options like Weetabix or Shredded Wheat.

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Nutrition data from UK product labels and manufacturer nutrition declarations. Daily limits and targets: NHS/SACN free sugar guidelines (2015); SACN Dietary Reference Values for calories, fibre and protein; NHS salt targets by age; EU Reference Intakes for vitamins and minerals. For guidance only, not medical advice.