Free UK delivery on all orders · At-home saliva test · Secure checkout
Free UK delivery on all orders

Our Latest Articles

Explore expert articles on personalised nutrition, genetics, diet quality, vitamins, gut health, performance, and the science behind how food impacts the body. Discover practical insights, evidence-based guidance, and real-world strategies to help you better understand nutrition and improve long-term health.

Nutrition & Genetics

Can AI Improve Nutrition Advice?

AI is already improving food scanning, dietary pattern analysis, and personalised recommendations at scale. Here is what it can and cannot do for nutrition guidance right now.
Button Text

Nutrition & Genetics

The Role of Food Tracking in Personalised Nutrition

Genetic insights only become actionable when connected to what you are actually eating: food tracking is the essential bridge between your biological profile and your real dietary patterns.
Button Text

Nutrition & Genetics

The Role of Genetics in Personalised Nutrition

Your genetic variants are the most stable layer of your nutritional biology. Here is what they determine, what they do not, and how they fit alongside blood testing and dietary tracking.
Button Text

Nutrition & Genetics

How Technology Is Changing Nutrition

DNA testing, AI food scanning, continuous glucose monitoring, and gut microbiome analysis are converging to make individual nutritional guidance accessible for the first time.
Button Text

Nutrition & Genetics

Personalised Nutrition vs Traditional Diet Plans

Traditional diet plans tell you what to eat based on population averages; personalised nutrition tells you what your specific biology needs, they are most powerful used together.
Button Text

Nutrition & Genetics

The Future of Personalised Nutrition

From continuous glucose monitors and microbiome science to AI-assisted dietary analysis, the tools making genuinely personalised nutrition practical are developing faster than most people realise.
Button Text

Nutrition

Why Generic Diet Advice Does Not Work for Everyone

Dietary guidelines are built on population averages and genetics, gut microbiome, metabolic history, and lifestyle mean your response to the same advice can differ significantly from everyone else's
Button Text

Nutrition

How to Reduce Ultra-Processed Food Intake

Reducing ultra-processed food intake does not require overhauling your diet - switching the highest-frequency sources first, starting with bread and breakfast cereal, makes the biggest difference.
Button Text

Nutrition

Can You Eat Ultra-Processed Foods and Still Be Healthy?

The evidence against ultra-processed foods is about patterns and proportions. A diet built on whole foods with occasional UPF elements is fundamentally different from full UPF.
Button Text

Nutrition

The Most Common Ultra-Processed Foods in the UK Diet

Ultra-processed foods account for around 57 percent of average UK caloric intake and the biggest sources are not crisps and sweets, but bread, breakfast cereal, and ready meals.
Button Text

Nutrition

Are Meal Replacement Shakes Ultra-Processed?

Meal replacement shakes are formulated from extracted macronutrients, synthetic vitamins, and emulsifiers. Here is what they cannot replicate, and when they might still be a reasonable choice.
Button Text

Nutrition

Are Plant-Based Meats Ultra-Processed?

Plant-based burgers and meat alternatives are typically made from protein isolates, methylcellulose, and industrial additives. The health case for them is more complicated than the marketing suggests
Button Text

Nutrition

Are Breakfast Cereals Ultra-Processed?

Most packaged breakfast cereals are ultra-processed despite their whole grain claims. Plain rolled oats are not, and the nutritional difference is significant.
Button Text

Nutrition

Are Protein Bars Ultra-Processed?

Most protein bars are built from protein isolates, sweeteners, and emulsifiers that place them firmly in the ultra-processed category. Here is how to spot the exceptions.
Button Text

Nutrition

The NOVA Classification Explained

The NOVA system classifies food by how it has been processed rather than what it contains and the resulting categories predict health outcomes better than nutrient-based ratings do.
Button Text

Nutrition

What Is Ultra-Processed Food (UPF)?

The definition of ultra-processed food, how it differs from other processed food categories, and why the distinction matters for your health.
Button Text

Nutrition

The Relationship Between Diet Diversity and Longevity

The world's longest-lived populations are not eating superfoods - they are eating a wide range of whole foods across a lifetime, and the evidence consistently links that pattern to better health.
Button Text

Nutrition

How Diet Diversity Affects Micronutrient Intake

Magnesium, zinc, iodine, folate, and omega-3 each require specific food categories to supply them narrow diets create predictable micronutrient gaps regardless of food quality.
Button Text

Nutrition

What Is a Good Diet Diversity Score?

A diet diversity score measures how many different foods you eat each week and the research gives us clear benchmarks for what a good score actually looks like.
Button Text

Nutrition

Can You Eat Healthy but Lack Diversity?

You can eat home-cooked, unprocessed food every day and still have meaningful nutritional gaps if the same healthy foods appear on repeat, variety is the missing piece.
Button Text

Nutrition

Plant Diversity and Health: Why Variety Matters More Than Superfoods

No single plant food provides the full spectrum of phytonutrients, fibre types, and micronutrients that a wide range of different plants together deliver.
Button Text

Nutrition

Protein Diversity vs Protein Intake: Why Both Matter

Different protein sources deliver different amino acid profiles and supporting micronutrients, hitting your protein target from a narrow range of sources still leaves nutritional gaps.
Button Text

Nutrition

Does Diet Diversity Improve Gut Health?

Different plants feed different gut bacteria, and the diversity of your diet is the single most powerful lever for the diversity and health of your microbiome.
Button Text

Nutrition

How Many Different Foods Should You Eat Each Week?

The American Gut Project found that 30 or more different plant foods per week is the threshold associated with significantly better gut microbiome diversity. Here is how to reach it.
Button Text

Nutrition

What Is Diet Diversity?

Diet diversity measures how many different foods you eat regularly and the range turns out to matter as much as the quality of any individual food.
Button Text

Nutrition & Genetics

Are DNA Diets Scientifically Proven?

The evidence for specific gene-nutrient relationships is strong; the evidence for predicting personalised diet types from DNA alone is weaker, here is the honest distinction.
Button Text

Nutrition & Genetics

Best DNA Nutrition Tests UK

Not all DNA nutrition tests are equally useful, here is what separates a genuinely evidence-based product from one that is primarily marketing.
Button Text

Nutrition & Genetics

The Science Behind Personalised Nutrition

From twin studies to the PREDICT trial, the evidence that the same diet produces different outcomes in different people is now robust — here is what drives that variation.
Button Text

Nutrition & Genetics

How Genetics Influences Carbohydrate Metabolism

AMY1 copy number, TCF7L2, and PPARG variants explain why the same carbohydrate-rich meal produces dramatically different blood glucose and metabolic responses in different people.
Button Text

Nutrition & Genetics

How Genetics Influences Fat Metabolism

Variants in FTO, PPARG, APOE, and FADS1/2 affect fat storage tendency, insulin sensitivity, cardiovascular response to dietary fat, and omega-3 conversion. Here is what that means in practice.
Button Text

Nutrition & Genetics

Can DNA Predict Vitamin Deficiencies?

Specific genetic variants in MTHFR, VDR, TMPRSS6, and others increase the risk of nutritional insufficiency by reducing how efficiently your body absorbs or converts key nutrients.
Button Text

Nutrition & Genetics

Can Your Genes Affect How You Process Caffeine?

Your CYP1A2 gene determines how quickly your liver clears caffeine and whether that 3pm coffee is still active in your system at midnight.
Button Text

Nutrition & Genetics

DNA Testing vs Gut Microbiome Testing

DNA testing reveals your fixed genetic tendencies in nutrient processing; microbiome testing maps your current gut ecosystem - they are complementary, not competing.
Button Text

Nutrition & Genetics

DNA Testing vs Blood Testing for Nutrition

A blood test tells you where your nutrition is now; a DNA test tells you why it tends to land there - both answer different questions and are most useful together.
Button Text

Nutrition & Genetics

Can DNA Testing Help With Weight Loss?

Genetics influences fat storage tendency, carbohydrate response, and satiety signalling. Here is what that means for your own approach to weight management.
Button Text

Nutrition & Genetics

Are DNA Nutrition Tests Accurate?

The gene-nutrient relationships behind DNA nutrition testing are well-supported by science, but evidence quality varies, and understanding the distinction helps you use the results well.
Button Text

Nutrition & Genetics

What Is a DNA Nutrition Test?

Dietary guidelines are built on population averages and genetics, gut microbiome, metabolic history, and lifestyle mean your response to the same advice can differ significantly from everyone else's.
Button Text

Nutrition

Nutritional causes of poor sleep. What you eat affects how you sleep

The nutrients most directly linked to sleep quality, the dietary patterns that disrupt it, and why the same foods affect sleep differently in different people.
Button Text

Nutrition & Genetics

Why modern diets lack diversity. And why it matters more than most people realise

Why dietary variety has quietly collapsed in modern diets, what the nutritional consequences are, and the practical steps to build more diversity back in.
Button Text

Nutrition & Genetics

Why two people respond differently to the same diet

The biological explanation for why the same diet produces different results in different people, and what understanding your personal response actually means in practice.
Button Text

Micro-nurtrition

Foods rich in iron. The best dietary sources and how to eat them

The best dietary sources of iron, how haem and non-haem iron differ, and the practical combinations that improve how much your body actually absorbs.
Button Text

Nutrition

What causes brain fog? The nutritional reasons most people never consider

The nutritional deficiencies most commonly linked to brain fog, why they are so often missed, and the practical steps to address them.
Button Text

Macro-nutrition

The problem with counting calories alone

Why calorie counting misses most of what actually matters in nutrition, and what a more complete framework looks like.
Button Text

Micro-nurtrition

Best foods high in magnesium. The complete dietary guide

The richest dietary sources of magnesium, how much each provides per serving, and the straightforward ways to eat more of them consistently.
Button Text

Micro-nurtrition

Symptoms of low iron. What iron deficiency actually feels like

One of the most common nutritional deficiencies in the UK, and one of the most commonly missed. Here is what low iron actually feels like and what to do about it.
Button Text

Micro-nurtrition

Signs of magnesium deficiency - symptoms, causes, and what to do

Magnesium is involved in hundreds of processes in the body, yet low intake is common and the symptoms are easy to miss.
Button Text

Micro-nurtrition

Vitamin D deficiency in the UK - symptoms, causes and what to do

Most people with low vitamin D don't know it. Here's what it does, why deficiency is so common in the UK, and what to do about it.
Button Text

Nutrition

Gut health and diet - what the science actually says

Learn what the science actually says about gut health, microbiome diversity, fibre, fermented foods, and why eating a wider range of foods may matter more than probiotics alone.
Button Text

Nutrition

How to improve your diet - where to start and how to go further

Learn how to improve your diet with practical nutrition fundamentals, better food quality, diet diversity, food tracking, and personalised nutrition insights connected to your biology.
Button Text

Micro-nurtrition

How do I know if I have a vitamin deficiency - and what can I actually do about it?

Learn why symptoms alone cannot confirm a vitamin deficiency, how blood tests, food logging and genetics help reveal your nutritional gaps, and what to do next.
Button Text

Micro-nurtrition

Why am I always tired? The nutritional reasons most people never consider

Learn how iron, B vitamins, vitamin D, magnesium and omega-3 can affect energy, and why genetics and diet diversity may explain persistent tiredness.
Button Text

Nutrition

What is personalised nutrition and why does it matter for you?

Learn what personalised nutrition means, how it uses genetics, food tracking and diet diversity, and why nutrition advice works best when built around your biology.
Button Text

Nutrition

What vitamins should I take and how do you actually know?

Learn why vitamin needs vary from person to person, how diet, absorption, lifestyle and genetics affect your micronutrient picture, and how to stop guessing.
Button Text

Nutrition

What is a nutrition test and which one is right for you?

Compare food intolerance, gut microbiome, blood and DNA nutrition tests, and learn which test is right for your goals and what to do with your results.
Button Text

Nutrition & Genetics

How DNA nutrition tests work - and what actually happens after you get your results

Learn how DNA nutrition tests work, how they compare with intolerance, microbiome and blood tests, and how Boone turns your results into daily food insights.
Button Text

Nutrition & Genetics

Why eating healthy isn't working for you - and what your genes have to do with it

Why does healthy eating seem to work differently for different people? Explore how genetics, outdated nutrition guidance, and modern food environments shape your personal response to food.
Button Text

Nutrition & Genetics

What is nutrigenetics

Learn how your DNA can influence the way your body responds to food, from vitamins and fats to caffeine, lactose, appetite, energy, and recovery.
Button Text