Own brand Wheat Biscuits nutrition: sugar, fibre, protein, fortification and more

How much sugar is in Own brand Wheat Biscuits? A 30g bowl with milk contains just 1.3g of free sugar, alongside 3g of fibre and 7.8g of protein. At 4.2g of sugar per 100g, Own brand Wheat Biscuits is one of the lower-sugar cereals in this guide.

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Sugar, calories and salt by bowl size

The figures below show total sugar, calories and salt for four bowl sizes, each with 125ml of semi-skimmed milk. The full packet figure shows the dry cereal only.

All portion figures include 125ml semi-skimmed milk. Milk sugar (lactose) does not count as free sugar under NHS guidelines and is excluded from the sugar totals. Milk calories and salt are included.

Sugar

Supermarket own brand Own brand Wheat Biscuits contains 4.2g of sugar per 100g. A 30g bowl delivers 1.3g of free sugar before milk is added, and a 40g bowl delivers 1.7g. Own-label wheat biscuits are formulated to closely match Weetabix on fibre, protein and fortification.

All added sugar in Own brand Wheat Biscuits counts as free sugar under NHS guidelines. Milk lactose does not count as free sugar and is excluded from these figures.

A 30g bowl of Own brand Wheat Biscuits provides only 5% of the daily free sugar limit for a child aged 7 to 10, leaving most of the day's free sugar allowance for other meals and snacks.

The table below shows a standard 30g bowl as a percentage of the daily free sugar limit for each age group (cereal sugar only, no milk).

Calories

A 30g bowl of Own brand Wheat Biscuits with 125ml semi-skimmed milk contains approximately 167 calories. At 60g with milk the bowl contains approximately 275 calories.

For a child aged 4 to 6, a 30g bowl represents around 12% of their estimated daily calorie requirement, a reasonable contribution from breakfast.

Fibre

Own brand Wheat Biscuits contains 10g of fibre per 100g, which is 3g in a 30g bowl. This is high for a breakfast cereal and a genuinely useful contribution toward the daily fibre target.

The NHS recommends adults consume around 30g of fibre per day, and most people in the UK fall short of this. A 30g bowl of Own brand Wheat Biscuits provides 3g, around 10% of the adult daily target from a single bowl.

Protein

Own brand Wheat Biscuits contains 12g of protein per 100g, which is 3.6g in a 30g bowl before milk. With 125ml of semi-skimmed milk, which contributes approximately 4.2g of protein, the total reaches 7.8g.

Most of the protein in a bowl of cereal with milk comes from the milk itself rather than the cereal. This is true across almost all breakfast cereals, including higher-protein options like Own brand Wheat Biscuits.

For a child aged 7 to 10, a general guide for daily protein intake is around 24g. A 30g bowl of Own brand Wheat Biscuits with milk provides 7.8g, a useful contribution from breakfast, primarily via the milk.

Fortification, vitamins and minerals

Like most mainstream UK breakfast cereals, Own brand Wheat Biscuits is fortified with added vitamins and minerals. A 30g bowl provides half of the Reference Intake for vitamin D and a quarter of the Reference Intake for five B vitamins, alongside a meaningful contribution of iron.

Fortification is standard practice for UK cereals, partly because the refining or processing used to make many cereals removes naturally occurring vitamins and minerals from the grain. Adding them back during manufacturing restores some of this nutritional value.

Vitamin D is of particular note because many people in the UK, including children, have low vitamin D status, especially during winter months. A fortified cereal can make a small but consistent contribution to vitamin D intake.

Whole grain and processing

Own brand Wheat Biscuits is made from a single ingredient: wheat. There is no added sugar, salt, or any other ingredient. This is unusual among breakfast cereals, most of which contain several additional ingredients alongside the grain base.

Because it is minimally processed and uses the whole grain, Own brand Wheat Biscuits sits outside the NOVA classification categories that apply to most packaged cereals.

Salt

Own brand Wheat Biscuits contains 0.4g of salt per 100g. A 30g bowl contains 0.1g of salt. With 125ml semi-skimmed milk, the total rises to approximately 0.3g.

For a child aged 4 to 6 with a daily salt limit of 3g, a 30g bowl with milk represents around 10% of their daily allowance from breakfast.

Frequently asked questions

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Nutrition data from UK product labels and manufacturer nutrition declarations. Daily limits and targets: NHS/SACN free sugar guidelines (2015); SACN Dietary Reference Values for calories, fibre and protein; NHS salt targets by age; EU Reference Intakes for vitamins and minerals. For guidance only, not medical advice.