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Pipers Atlas Mountains Wild Thyme & Rosemary: calories, salt and nutrition
How many calories are in Pipers Atlas Mountains Wild Thyme & Rosemary? A standard bag (40g) contains 204 kcal and 0.56g of salt. A sharing bag (150g) contains 764 kcal and 2.1g of salt.
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Nutrition by pack size
The table below shows how the nutrition of Pipers Atlas Mountains Wild Thyme & Rosemary changes across pack formats.
Salt highlighted in amber above 38% of adult daily limit (2.3g), red above 75% (4.5g). All figures calculated from per-100g nutrition.
Pipers Atlas Mountains Wild Thyme & Rosemary contains 509 kcal, 30g of fat (1.8g saturated), 56.2g of carbohydrate (2g sugar), 6g of fibre, 6.4g of protein and 1.4g of salt per 100g.
Pipers Atlas Mountains Wild Thyme & Rosemary has the lowest saturated fat (1.8g per 100g) and highest fibre (6.0g per 100g) in the entire Pipers range. The herbs are hand-picked from the Atlas Mountains in Morocco. It was the 2018 Chefs' Choice Award winner. Vegan-friendly and gluten-free.
A standard bag (40g) and a sharing bag (150g) contain very different amounts. A standard bag delivers 204 kcal and 0.56g of salt. A sharing bag delivers 764 kcal and 2.1g of salt, 35% of the adult daily limit, from a single product.
This matters because crisps are one of the easiest snacks to eat passively. Opening a sharing bag while watching television, or finishing a grab bag that was opened for a small snack, is common. The table above shows the nutritional impact at each pack size so the difference is visible before reaching into the bag.
How it compares to daily limits by age group
The table below shows how a standard portion of Pipers Atlas Mountains Wild Thyme & Rosemary compares to daily limits for sugar, salt and protein across age groups.
Sugar, salt and protein by age group: Pipers Atlas Mountains Wild Thyme & Rosemary (standard bag, 40g)
Age group
Sugar (g / % limit)
Salt (g / % limit)
Protein (g / % target)
Age 4 to 6
0.8g / 4%
0.56g / 19%
2.56g / 13%
Age 7 to 10
0.8g / 3%
0.56g / 11%
2.56g / 9%
Age 11 to 17
0.8g / 3%
0.56g / 9%
2.56g / 6%
Adult
0.8g / 3%
0.56g / 9%
2.56g / 5%
Based on standard portion. Sugar and salt % vs NHS/SACN daily limits. Red = 75%+ of limit, amber = 20-74%, green = under 20%.
Salt
Pipers Atlas Mountains Wild Thyme & Rosemary contains 1.4g of salt per 100g. A standard bag (40g) delivers 0.56g of salt, 9% of the adult daily limit of 6g and 19% of the limit for a child aged 4 to 6 (3g). A sharing bag (150g) delivers 2.1g of salt, 35% of the adult daily limit.
Saturated fat
Pipers Atlas Mountains Wild Thyme & Rosemary contains 1.8g of saturated fat per 100g, 9% of the adult daily guideline of 20g. A standard bag (40g) delivers 0.72g of saturated fat (4% of the adult guideline). A sharing bag (150g) delivers 2.7g (14% of the adult guideline).
The saturated fat content of 1.8g per 100g is relatively low for this type of snack. Most crisps fried in sunflower oil contain 2 to 3.5g of saturated fat per 100g.
Sugar
Pipers Atlas Mountains Wild Thyme & Rosemary contains 2g of sugar per 100g. For most savoury snacks, sugar is a minor component of the seasoning blend rather than a primary ingredient. A standard bag (40g) contains 0.8g of sugar, a negligible contribution to the daily free sugar limit of 30g for adults.
Fibre and protein
Pipers Atlas Mountains Wild Thyme & Rosemary contains 6g of fibre and 6.4g of protein per 100g. A standard bag (40g) provides 2.4g of fibre (8% of the adult daily target of 30g) and 2.56g of protein.
Ultra-processed food: what is really in it
Pipers Atlas Mountains Wild Thyme & Rosemary is made from one main component: potato crisps.
Reading the ingredient list closely, it contains flavourings and yeast extract. Flavourings create or enhance the taste of the product, often replacing or supplementing natural flavour sources to deliver a consistent result across batches. Yeast extract adds savoury depth and amplifies perceived saltiness without adding extra salt, a technique known as flavour enhancement.
A home-made equivalent, prepared in one kitchen from whole ingredients, would use a handful of recognisable components with no additives. These processing aids are used because the brief contact time during industrial frying or baking is insufficient to develop the complex, stable flavours the seasoning provides at scale.
Potato crisps
Potatoes, Sunflower Oil, Rice Flour, Sugar, Salt, Onion, Yeast Extract, Garlic, Rosemary, Tomato, Dried Lemon Juice, Black Pepper, Red Bell Peppers, Wild Thyme, Basil, Citric Acid, Oregano, Parsley, Sage, Natural Flavouring, Turmeric Extract. Herbs hand-picked from the Atlas Mountains, Morocco.
Looking at the ingredient list tells a different story from just the headline numbers. The additives and processing aids give this product its consistent flavour at industrial scale.
Processing (NOVA classification)
Pipers Atlas Mountains Wild Thyme & Rosemary falls into NOVA group 4, ultra-processed food. The NOVA classification system groups foods by the extent and purpose of the processing involved. Group 4 covers products formulated from substances derived from foods plus additives, with little or no whole food recognisable in the final product. In this item that includes flavourings and yeast extract. This classification applies to almost all commercially produced flavoured crisps and snacks, regardless of whether they are marketed as baked, hand-cooked, natural or healthier.
It depends on the pack size. Single bag (40g): 204 kcal; Large bag (80g): 407 kcal; Sharing bag (150g): 764 kcal.
Single bag (40g): 0.56g of salt (9% of the adult daily limit); Large bag (80g): 1.12g of salt (19% of the adult daily limit); Sharing bag (150g): 2.1g of salt (35% of the adult daily limit). The adult daily limit is 6g; for children aged 7 to 10 it is 5g and for children aged 4 to 6 it is 3g.
Pipers Atlas Mountains Wild Thyme & Rosemary contains 30g of total fat and 1.8g of saturated fat per 100g. A standard bag (40g) contains 12g of total fat and 0.72g of saturated fat.
Pipers Atlas Mountains Wild Thyme & Rosemary contains 2g of sugar per 100g, a minor component of the seasoning blend. A standard bag (40g) contains 0.8g of sugar.
Yes. Pipers Atlas Mountains Wild Thyme & Rosemary falls into NOVA group 4, ultra-processed food. It contains flavourings and yeast extract, used to create or enhance the flavour and appearance of the product. This classification applies to almost all commercially produced flavoured crisps and snacks.
Pipers Atlas Mountains Wild Thyme & Rosemary does not contain any of the 14 major allergens in its standard recipe.
Single bag (40g): 204 kcal, 0.56g salt, 0.72g saturated fat; Large bag (80g): 407 kcal, 1.12g salt, 1.44g saturated fat; Sharing bag (150g): 764 kcal, 2.1g salt, 2.7g saturated fat.
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Nutrition information from manufacturer official sources and UK FoodData Central. Figures calculated per 100g; per-portion values are proportional estimates and may vary slightly from pack label figures. Reference intakes: EU Reference Intakes for an average adult (2,000 kcal); NHS/SACN salt and saturated fat guidelines. For guidance only, not medical advice.
