Free UK delivery on all orders · At-home saliva test · Secure checkout
Free UK delivery on all orders
Quality Street Purple One (individual, 10g): calories, sugar, saturated fat and nutrition
How much sugar is in Quality Street Purple One (individual, 10g)? Each serving (10g) contains 6g of sugar, 48 kcal and 1.2g of saturated fat. At 6g of sugar it is one of the lower-sugar items in this guide.
Try it: nutrition calculator
Choose a brand, then an item, then how much you are eating. See sugar, saturated fat, calories and salt against daily limits for your age group.
Chocolate nutrition calculator
How much sugar is in that portion?
Choose a brand, then an item, then how much you are having. See sugar, saturated fat, calories and salt against daily limits for your age group.
Your portion--
Sugar
--
--
0--
--
Saturated fat
--
--
0--
--
Calories
--
--
0--
--
Salt
--
--
0--
--
Sugar
Quality Street Purple One (individual, 10g): 6g of sugar per 10g serving
Quality Street Purple One (individual, 10g) (10g) contains 6g of sugar, 20% of the adult daily free sugar limit of 30g, 25% of the limit for a child aged 7 to 10 (24g) and 32% of the limit for a child aged 4 to 6 (19g).
The Purple One is one of the most popular Quality Street varieties and is a hazelnut praline in milk chocolate, similar in construction to a smaller Ferrero Rocher. Each piece contains 6g of sugar.
At 6g per serving, this is one of the lower-sugar items in this guide. However, sugar is not the only metric to consider: the saturated fat (1.2g) and calories (48 kcal) remain significant.
Sugar, salt and protein by age group
The table below shows how the sugar, salt and protein in Quality Street Purple One (individual, 10g) compares to daily guidelines for different age groups.
Sugar, salt and protein by age group: Quality Street Purple One (individual, 10g)
Age group
Sugar (g / % limit)
Salt (g / % limit)
Protein (g / % target)
Age 4 to 6
6g / 32%
0.03g / 1%
0.5g / 3%
Age 7 to 10
6g / 25%
0.03g / 1%
0.5g / 2%
Age 11 to 17
6g / 20%
0.03g / 1%
0.5g / 1%
Adult
6g / 20%
0.03g / 1%
0.5g / 1%
Sugar and salt % shown against NHS/SACN daily limits. Protein % shown against estimated daily targets. Red = 75%+ of limit, amber = 20-74%, green = under 20%.
Free sugar vs total sugar
The sugar figure on a chocolate bar label is total sugars. Understanding the difference between free sugar and total sugar matters for reading any nutrition label accurately.
Free sugar vs total sugar: what the label shows
The sugar figure on a chocolate bar label is total sugars. In most chocolate, this is almost entirely free sugar, because chocolate is made from added sugar rather than whole food ingredients that contain naturally occurring sugars. Unlike flavoured yoghurt, where lactose from dairy inflates the total sugars figure, or fruit juice, where the sugar was once bound inside whole fruit, the sugar in chocolate is added in its free form and counts in full against the NHS daily free sugar limit.
This is an important distinction from many other packaged foods. A yoghurt showing 14g of total sugars may contain only 8g of free sugar. A chocolate bar showing 27g of total sugars contains 27g of free sugar. The number on the label means what it says.
The daily free sugar limit is 30g for adults and children aged 11 and over, 24g for children aged 7 to 10, and 19g for children aged 4 to 6. A standard chocolate bar can represent a significant share of any of these limits in a single serving.
Quality Street Purple One (individual, 10g) contains 1.2g of saturated fat per serving (10g), 6% of the adult daily guideline of 20g, and 9% of the guideline for a child aged 7 to 10 (13g). The saturated fat comes primarily from cocoa butter in the chocolate.
Ultra-processed food: what is really in it
Quality Street Purple One (individual, 10g) is made from 2 main components: milk chocolate shell and hazelnut praline filling. Each component is produced separately before being combined.
Reading the ingredient list closely, Quality Street Purple One (individual, 10g) contains emulsifiers, vanillin and vegetable fats (such as palm or shea). These are not used to add nutritional value. Emulsifiers help fat and water-based ingredients blend together and stay mixed. Vanillin is a synthetic vanilla flavouring used instead of natural vanilla extract, providing vanilla taste at lower cost. Vegetable fats (such as palm or shea) partially replace more expensive cocoa butter in the chocolate, affecting the melting point and texture.
None of this means the ingredients are unsafe. What it indicates is the degree of industrial formulation involved. A piece of good quality chocolate made at home or by an artisan would typically use cocoa mass, cocoa butter, sugar and milk, with few or no additional processing aids. Mass-market chocolate reaches a similar result using a longer ingredient list with additional vegetable fats, emulsifiers and flavourings designed to keep the product consistent and cost-effective at industrial scale.
Looking at the ingredient list rather than just the sugar and calorie figures reveals the additives and processing aids that give this product its consistent flavour and texture at industrial scale.
Processing (NOVA classification)
Quality Street Purple One (individual, 10g) falls into NOVA group 4, ultra-processed food. The NOVA classification system groups foods by the extent and purpose of the processing involved. Group 4 covers products that are formulated mostly or entirely from substances derived from foods, plus additives. In this item, that includes emulsifiers, vanillin and vegetable fats (such as palm or shea). This classification applies to almost all mass-market chocolate and confectionery, regardless of the cocoa percentage or marketing claims.
Allergens at a glance
Allergen information: Quality Street Purple One (individual, 10g)
Wheat
Not present
Rye
Not present
Barley
Not present
Oats
Not present
Sesame
Not present
Soya
Contains
Milk
Contains
Eggs
Not present
Fish
Not present
Crustaceans
Not present
Celery
Not present
Mustard
Not present
Molluscs
Not present
Lupin
Not present
Frequently asked questions
Quality Street Purple One (individual, 10g) (10g) contains 6g of sugar, 20% of the adult daily free sugar limit of 30g.
Quality Street Purple One (individual, 10g) contains 48 kcal per 10g serving, 2% of the 2,000 kcal adult daily reference intake.
Quality Street Purple One (individual, 10g) contains 1.2g of saturated fat per serving, 6% of the adult daily guideline of 20g.
Yes. Quality Street Purple One (individual, 10g) falls into NOVA group 4, ultra-processed food, reflecting its use of emulsifiers, vanillin and vegetable fats (such as palm or shea) alongside the combination of refined ingredients and industrial processing methods involved in its manufacture.
Quality Street Purple One (individual, 10g) contains milk, soya and hazelnuts. May also contain traces of nuts from shared production lines.
At 6g per 10g serving, Quality Street Purple One (individual, 10g) is at the lower end for sugar in this guide, reflecting its higher cocoa content.
Track what you eat, including chocolate
See exactly what your family is eating, in real time.
The Boone app tracks sugar, calories, saturated fat, fibre, protein and 30 plus micronutrients in real time. Log meals by scanning food and see instantly how a biscuit snack compares to your child's daily limits, adjusted for their exact age and gender.
Download the Boone app and start tracking your family's nutrition today.
Nutrition information from manufacturer official sources and UK FoodData Central. Figures are per item or stated serving size and may vary slightly by recipe updates. Reference intakes: EU Reference Intakes for an average adult (2,000 kcal); NHS/SACN free sugar and saturated fat guidelines. For guidance only, not medical advice.
