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McVitie's Hobnob Original nutrition: sugar, calories, saturated fat, fibre and more
How much sugar is in McVitie's Hobnob Original? Each biscuit weighs 15g and contains just 3.3g of free sugar, one of the lower-sugar biscuits in this guide. Hobnobs are made with 100% wholegrain oats and wholemeal wheat flour, giving them a higher fibre content than most biscuits.
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Sugar, calories and saturated fat by portion
The figures below show total sugar, calories and saturated fat for one to four biscuits, and for the full pack.
Single biscuit
1 biscuit
1 biscuit (15g)
3.3g
sugar
68
kcal
1.1g
sat fat
3.3g free sugar. 14% of the daily limit for a child aged 7 to 10.
2 biscuits
2 biscuits
2 biscuits (30g)
6.6g
sugar
136
kcal
2.2g
sat fat
6.6g free sugar. 27% of the daily limit for a child aged 7 to 10.
3 biscuits
3 biscuits
3 biscuits (45g)
9.9g
sugar
204
kcal
3.3g
sat fat
9.9g free sugar. 41% of the daily limit for a child aged 7 to 10.
4 biscuits
4 biscuits
4 biscuits (60g)
13.2g
sugar
272
kcal
4.4g
sat fat
13.2g free sugar. 55% of the daily limit for a child aged 7 to 10.
Full pack
Full pack (18 biscuits)
270g entire pack
59.4g
sugar
1224
kcal
19.8g
sat fat
59.4g free sugar in the full pack. 198% of the adult daily limit of 30g.
Sugar
McVitie's Hobnob Original contains 3.3g of free sugar per biscuit. Each biscuit weighs 15g. Three biscuits deliver 9.9g of free sugar and 204 calories. Hobnobs are made with 100% wholegrain oats and wholemeal wheat flour, giving them a higher fibre content than most biscuits.
All added sugar in Hobnob Original counts as free sugar under NHS guidelines. Sugar from jam, chocolate, caramel, fondant or iced toppings all counts in the same way as sugar added to the biscuit dough itself.
At 3.3g per biscuit, Hobnob Original is one of the lower-sugar options in this guide. Three biscuits deliver 9.9g of free sugar, which is 41% of the daily limit for a child aged 7 to 10.
Hobnob Original is one of the lower-sugar biscuits in this guide
McVitie's Hobnob Original contains 3.3g of free sugar per biscuit (15g). Three biscuits deliver 9.9g of free sugar, 41 percent of the daily limit for a child aged 7 to 10 and 52 percent for a child aged 4 to 6. Hobnobs are made with 100% wholegrain oats and wholemeal wheat flour, giving them a higher fibre content than most biscuits.
NHS recommended daily free sugar limits
Age 4 to 6No more than 19g per day
Age 7 to 10No more than 24g per day
Age 11 and overNo more than 30g per day
Source: NHS. Free sugars include all added sugars and do not include sugars naturally present in whole fruit, vegetables, or milk.
The table below shows 3 biscuits as a percentage of the daily free sugar limit for each age group.
Free sugar as % of daily NHS limit: 3 Hobnob Original (9.9g sugar)
Age
Daily limit
3 biscuits
Age 4 to 6
19g
52%
Age 7 to 10
24g
41%
Age 11 and over
30g
33%
Adult
30g
33%
Source: NHS/SACN free sugar guidelines (2015). Red = High (over 75% of daily limit). Amber = Moderate (20 to 74%).
Calories
Each Hobnob Original contains 68 calories. Three biscuits deliver 204 calories. The full pack of 18 biscuits contains 1224 calories.
For a child aged 4 to 6, three biscuits represent approximately 14 percent of their estimated daily calorie requirement. The calorie figure alone does not capture the full nutritional picture; the sugar and saturated fat content are equally important to consider.
Calories: Hobnob Original by number of biscuits
1 biscuit
68 kcal
2 biscuits
136 kcal
3 biscuits
204 kcal
4 biscuits
272 kcal
68 kcal per biscuit.
Saturated fat
Hobnob Original contains 1.1g of saturated fat per biscuit. Three biscuits deliver 3.3g of saturated fat, 16 percent of the adult daily guideline of 20g.
The saturated fat content is moderate for a biscuit. As with most biscuits, the fat comes from vegetable oil used in the dough and any chocolate or cream components.
Recommended daily maximum saturated fat intake
Age 4 to 6No more than 10g per day
Age 7 to 10No more than 13g per day
Age 11 to 17No more than 17g per day
AdultNo more than 20g per day
Source: NHS/SACN dietary fat guidelines. Saturated fat consumption is linked to raised LDL cholesterol and cardiovascular disease risk.
Fibre
Hobnob Original contains 0.9g of fibre per biscuit. Three biscuits provide 2.7g of fibre, a modest contribution toward the adult daily target of 30g.
The wholegrain ingredients in Hobnob Original contribute to its fibre content. Wholegrain biscuits generally provide more fibre per gram than those made from refined flour, though biscuits remain a modest fibre source compared with wholegrain cereals, bread or fruit.
Protein
Hobnob Original contains 1.1g of protein per biscuit. Three biscuits provide 3.3g of protein. Biscuits are not a significant protein source; protein in a child's diet comes primarily from dairy, meat, fish, eggs and pulses.
Fibre and protein per biscuit
Fibre0.9g of 30g target
3%
Protein1.1g of 24g target
5%
Adult fibre target: 30g per day (SACN). Child protein target shown: 24g per day (guide for a 7 to 10 year old).
Whole grain and processing
Hobnob Original is made with wholegrain ingredients, and falls into NOVA group 4 under the food processing classification system used in nutrition research.
Whole grain
Hobnob Original contains wholegrain ingredients, typically wholemeal wheat flour or rolled oats. This contributes to the fibre content at 0.9g per biscuit. Wholegrain biscuits provide more fibre than refined alternatives, though the overall fibre contribution per biscuit remains modest.
Processing (NOVA classification)
Hobnob Original falls into NOVA group 4, ultra-processed foods. This reflects the combination of refined ingredients, added sugar, flavourings, and industrial processing methods used to produce the final product. The NOVA group 4 classification applies to the vast majority of packaged biscuits, regardless of whether they contain wholegrain ingredients.
Salt
Hobnob Original contains 0.12g of salt per biscuit. Three biscuits contain 0.4g of salt. Salt is not the primary nutritional concern for most biscuits; the sugar and saturated fat content are more significant.
Frequently asked questions
Each Hobnob Original weighs 15g and contains 3.3g of free sugar. Three biscuits deliver 9.9g of free sugar, 41 percent of the daily limit for a child aged 7 to 10.
Each Hobnob Original contains 1.1g of saturated fat. Three biscuits deliver 3.3g, 16 percent of the adult daily guideline. For a child aged 7 to 10 whose guideline is 13g, three biscuits deliver 25 percent.
A child aged 4 to 6 (19g daily limit) would reach their limit at 6 biscuits. A child aged 7 to 10 (24g limit) would reach their limit at 8 biscuits.
Yes. Hobnob Original contains wholegrain ingredients. This is reflected in its fibre content of 0.9g per biscuit, which is higher than comparable biscuits made from refined flour.
Yes. Under the NOVA classification system, Hobnob Original falls into group 4, ultra-processed foods. This applies to the majority of packaged biscuits and reflects the combination of refined ingredients, added sugar and industrial processing involved in their manufacture.
At 3.3g per biscuit, Hobnob Original is among the lower-sugar options. Most cream-filled, chocolate-coated or jam-containing biscuits contain significantly more sugar per piece.
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Nutrition data from UK product labels and manufacturer nutrition declarations. Daily limits: NHS/SACN free sugar guidelines (2015); SACN dietary fat guidelines; SACN fibre and protein Dietary Reference Values. For guidance only, not medical advice.
