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Mr Kipling Viennese Whirl nutrition: sugar, calories, saturated fat, fibre and more
How much sugar is in Mr Kipling Viennese Whirl? Each slice weighs 47g and contains 11.5g of free sugar. Two slices deliver 23g of free sugar, 96% of the daily limit for a child aged 7 to 10.
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Sugar, calories and saturated fat by portion
The figures below show total sugar, calories and saturated fat for one to two slices, and for the full pack.
Single slice
1 slice
1 slice (47g)
11.5g
sugar
213
kcal
5g
sat fat
11.5g free sugar. 48% of the daily limit for a child aged 7 to 10.
2 slices
2 slices
2 slices (94g)
23g
sugar
426
kcal
10g
sat fat
23g free sugar. 96% of the daily limit for a child aged 7 to 10.
Full pack
Full pack (6 slices)
282g entire pack
69g
sugar
1278
kcal
30g
sat fat
69g free sugar in the full pack. 230% of the adult daily limit of 30g.
Sugar
Mr Kipling Mr Kipling Viennese Whirl contains 11.5g of free sugar per slice. Each slice weighs 47g. Two slices deliver 23g of free sugar and 426 calories. The Mr Kipling Viennese Whirl is a double shortbread sandwich with buttercream and raspberry jam. At 47g per piece, it is the largest item in this guide and has a correspondingly high sugar and calorie count.
All added sugar in Mr Kipling Viennese Whirl counts as free sugar under NHS guidelines. Sugar from jam, chocolate, caramel, fondant or iced toppings all counts in the same way as sugar added to the sponge itself.
At 11.5g per slice, Mr Kipling Viennese Whirl is among the higher-sugar options in this guide. Two slices deliver 23g of free sugar, which is 121% of the daily limit for a child aged 4 to 6 and 96% for a child aged 7 to 10.
Because each Mr Kipling Viennese Whirl is a single 47g slice rather than a small cake, it is realistically eaten one or two at a time rather than three or four. The figures in this guide use two as the reference quantity for that reason.
Mr Kipling Viennese Whirl is one of the higher-sugar items in this guide
Mr Kipling Mr Kipling Viennese Whirl contains 11.5g of free sugar per slice (47g). Two slices deliver 23g of free sugar, 96% of the daily limit for a child aged 7 to 10 and 121% for a child aged 4 to 6. The Mr Kipling Viennese Whirl is a double shortbread sandwich with buttercream and raspberry jam. At 47g per piece, it is the largest item in this guide and has a correspondingly high sugar and calorie count.
NHS recommended daily free sugar limits
Age 4 to 6No more than 19g per day
Age 7 to 10No more than 24g per day
Age 11 and overNo more than 30g per day
Source: NHS. Free sugars include all added sugars and do not include sugars naturally present in whole fruit, vegetables, or milk.
The table below shows two slices as a percentage of the daily free sugar limit for each age group.
Free sugar as % of daily NHS limit: 2 Mr Kipling Viennese Whirl (23g sugar)
Age
Daily limit
2 slices
Age 4 to 6
19g
121%
Age 7 to 10
24g
96%
Age 11 and over
30g
77%
Adult
30g
77%
Source: NHS/SACN free sugar guidelines (2015). Red = High (over 75% of daily limit). Amber = Moderate (20 to 74%).
Calories
Each Mr Kipling Viennese Whirl contains 213 calories. Two slices deliver 426 calories. The full pack of 6 pieces contains 1278 calories.
For a child aged 4 to 6, two slices represent approximately 30% of their estimated daily calorie requirement. The calorie figure alone does not capture the full nutritional picture; the sugar and saturated fat content are equally important to consider.
Calories: Mr Kipling Viennese Whirl by quantity
1 slice
213 kcal
2 slices
426 kcal
213 kcal per slice.
Saturated fat
Mr Kipling Viennese Whirl contains 5g of saturated fat per slice. Two slices deliver 10g of saturated fat, 50% of the adult daily guideline of 20g.
This is a high saturated fat content for a cake. The saturated fat comes from the buttercream, marzipan or pastry components, which rely on butter and other fats. High saturated fat intake is associated with raised LDL cholesterol, which is a risk factor for cardiovascular disease.
Recommended daily maximum saturated fat intake
Age 4 to 6No more than 10g per day
Age 7 to 10No more than 13g per day
Age 11 to 17No more than 17g per day
AdultNo more than 20g per day
Source: NHS/SACN dietary fat guidelines. Saturated fat consumption is linked to raised LDL cholesterol and cardiovascular disease risk.
Fibre
Mr Kipling Viennese Whirl contains 0.6g of fibre per slice. Two slices provide 1.2g of fibre, a small contribution toward the adult daily target of 30g.
Most cakes made from refined flour and sponge are low in fibre. If increasing fibre intake is a priority, oat-based or wholegrain options typically offer more.
Protein
Mr Kipling Viennese Whirl contains 2.1g of protein per slice. Two slices provide 4.2g of protein. Cakes are not a significant protein source; protein in a child's diet comes primarily from dairy, meat, fish, eggs and pulses.
Fibre and protein per slice
Fibre0.6g of 30g target
2%
Protein2.1g of 24g target
9%
Adult fibre target: 30g per day (SACN). Child protein target shown: 24g per day (guide for a 7 to 10 year old).
Ingredients and processing
Mr Kipling Viennese Whirl is made from refined flour, sugar and fat-based components such as sponge, fondant, jam or buttercream, and falls into NOVA group 4 under the food processing classification system used in nutrition research.
Ingredients
Mr Kipling Viennese Whirl is made from refined flour rather than whole grain. This is typical of most cakes and is reflected in the low fibre content of 0.6g per slice. The bran and germ layers of the grain that contain most of the naturally occurring fibre are removed during the refining process.
Processing (NOVA classification)
Mr Kipling Viennese Whirl falls into NOVA group 4, ultra-processed foods. This reflects the combination of refined flour, sugar, fats and flavourings used in the sponge, plus the fondant, buttercream, jam or marzipan components and the industrial processes used to assemble and finish the cake. NOVA group 4 applies to the vast majority of packaged cakes and bakery items.
Salt
Mr Kipling Viennese Whirl contains 0.14g of salt per slice. Two slices contain 0.3g of salt. Salt is not the primary nutritional concern for most cakes; the sugar and saturated fat content are more significant.
Frequently asked questions
Each Mr Kipling Viennese Whirl weighs 47g and contains 11.5g of free sugar. Two slices deliver 23g of free sugar, 96% of the daily limit for a child aged 7 to 10.
Per slice: 11.5g sugar, 213 kcal, 5g saturated fat, 0.14g salt, 0.6g fibre, 2.1g protein. Per two slices: 23g sugar, 426 kcal, 10g saturated fat.
Each Mr Kipling Viennese Whirl contains 5g of saturated fat. Two slices deliver 10g, 50% of the adult daily guideline. For a child aged 7 to 10 whose guideline is 13g, two slices deliver 77%.
A child aged 4 to 6 (19g daily limit) would reach their limit at 2 slices. A child aged 7 to 10 (24g limit) would reach their limit at 3 slices.
No. Mr Kipling Viennese Whirl is made from refined flour and sponge rather than whole grain. The fibre content is low at 0.6g per slice.
Yes. Under the NOVA classification system, Mr Kipling Viennese Whirl falls into group 4, ultra-processed foods. This applies to the majority of packaged cakes and reflects the combination of refined ingredients, added sugar and industrial processing involved in their manufacture.
At 11.5g per slice, Mr Kipling Viennese Whirl is toward the higher end of packaged cakes and bakery items. Many shop-bought cakes and tarts fall in a similar 10 to 20g sugar per slice range, driven by sponge, jam, icing and fillings.
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Nutrition data from UK product labels and manufacturer nutrition declarations. Daily limits: NHS/SACN free sugar guidelines (2015); SACN dietary fat guidelines; SACN fibre and protein Dietary Reference Values. For guidance only, not medical advice.
