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Own brand Digestive nutrition: sugar, calories, saturated fat, fibre and more

How much sugar is in Own brand Digestive? Each biscuit weighs 14.8g and contains  2.8g of free sugar, one of the lower-sugar biscuits in this guide. Supermarket own-label digestives typically match the branded product closely in sugar, fat and salt. They are often made by the same manufacturers.

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Sugar, calories and saturated fat by portion

The figures below show total sugar, calories and saturated fat for one to four biscuits, and for the full pack.

Single biscuit
1 biscuit
1 biscuit (14.8g)
2.8g
sugar
66
kcal
1g
sat fat
2.8g free sugar. 12% of the daily limit for a child aged 7 to 10.
2 biscuits
2 biscuits
2 biscuits (29.6g)
5.6g
sugar
132
kcal
2g
sat fat
5.6g free sugar. 23% of the daily limit for a child aged 7 to 10.
3 biscuits
3 biscuits
3 biscuits (44.4g)
8.4g
sugar
198
kcal
3g
sat fat
8.4g free sugar. 35% of the daily limit for a child aged 7 to 10.
4 biscuits
4 biscuits
4 biscuits (59.2g)
11.2g
sugar
264
kcal
4g
sat fat
11.2g free sugar. 47% of the daily limit for a child aged 7 to 10.
Full pack
Full pack (24 biscuits)
355.2g entire pack
67.2g
sugar
1584
kcal
24g
sat fat
67.2g free sugar in the full pack. 224% of the adult daily limit of 30g.

Sugar

Supermarket own brand Own brand Digestive contains 2.8g of free sugar per biscuit. Each biscuit weighs 14.8g. Three biscuits deliver 8.4g of free sugar and 198 calories. Supermarket own-label digestives typically match the branded product closely in sugar, fat and salt. They are often made by the same manufacturers.

All added sugar in Own brand Digestive counts as free sugar under NHS guidelines. Sugar from jam, chocolate, caramel, fondant or iced toppings all counts in the same way as sugar added to the biscuit dough itself.

At 2.8g per biscuit, Own brand Digestive is one of the lower-sugar options in this guide. Three biscuits deliver 8.4g of free sugar, which is 35% of the daily limit for a child aged 7 to 10.

Own brand Digestive is one of the lower-sugar items in this guide

Supermarket own brand Own brand Digestive contains 2.8g of free sugar per biscuit (14.8g). Three biscuits deliver 8.4g of free sugar, 35% of the daily limit for a child aged 7 to 10 and 44% for a child aged 4 to 6. Supermarket own-label digestives typically match the branded product closely in sugar, fat and salt. They are often made by the same manufacturers.

NHS recommended daily free sugar limits

Age 4 to 6No more than 19g per day
Age 7 to 10No more than 24g per day
Age 11 and overNo more than 30g per day

Source: NHS. Free sugars include all added sugars and do not include sugars naturally present in whole fruit, vegetables, or milk.

The table below shows three biscuits as a percentage of the daily free sugar limit for each age group.

Free sugar as % of daily NHS limit: 3 Own brand Digestive (8.4g sugar)

AgeDaily limit3 biscuits
Age 4 to 619g44%
Age 7 to 1024g35%
Age 11 and over30g28%
Adult30g28%

Source: NHS/SACN free sugar guidelines (2015). Red = High (over 75% of daily limit). Amber = Moderate (20 to 74%).

Calories

Each Own brand Digestive contains 66 calories. Three biscuits deliver 198 calories. The full pack of 24 pieces contains 1584 calories.

For a child aged 4 to 6, three biscuits represent approximately 14% of their estimated daily calorie requirement. The calorie figure alone does not capture the full nutritional picture; the sugar and saturated fat content are equally important to consider.

Calories: Own brand Digestive by quantity

1 biscuit
66 kcal
2 biscuits
132 kcal
3 biscuits
198 kcal
4 biscuits
264 kcal

66 kcal per biscuit.

Saturated fat

Own brand Digestive contains 1g of saturated fat per biscuit. Three biscuits deliver 3g of saturated fat, 15% of the adult daily guideline of 20g.

The saturated fat content is moderate for a biscuit. As with most biscuits, the fat comes from vegetable oil used in the dough and any chocolate or cream components.

Recommended daily maximum saturated fat intake

Age 4 to 6No more than 10g per day
Age 7 to 10No more than 13g per day
Age 11 to 17No more than 17g per day
AdultNo more than 20g per day

Source: NHS/SACN dietary fat guidelines. Saturated fat consumption is linked to raised LDL cholesterol and cardiovascular disease risk.

Fibre

Own brand Digestive contains 0.6g of fibre per biscuit. Three biscuits provide 1.8g of fibre, a small contribution toward the adult daily target of 30g.

The wholegrain ingredients in Own brand Digestive contribute to its fibre content. Wholegrain biscuits generally provide more fibre per gram than those made from refined flour, though biscuits remain a modest fibre source compared with wholegrain cereals, bread or fruit.

Protein

Own brand Digestive contains 1.1g of protein per biscuit. Three biscuits provide 3.3g of protein. Biscuits are not a significant protein source; protein in a child's diet comes primarily from dairy, meat, fish, eggs and pulses.

Fibre and protein per biscuit

Fibre0.6g of 30g target
2%
Protein1.1g of 24g target
5%

Adult fibre target: 30g per day (SACN). Child protein target shown: 24g per day (guide for a 7 to 10 year old).

Whole grain and processing

Own brand Digestive is made with wholegrain ingredients, and falls into NOVA group 4 under the food processing classification system used in nutrition research.

Whole grain

Own brand Digestive contains wholegrain ingredients, typically wholemeal wheat flour or rolled oats. This contributes to the fibre content at 0.6g per biscuit. Wholegrain biscuits provide more fibre than refined alternatives, though the overall fibre contribution per biscuit remains modest.

Processing (NOVA classification)

Own brand Digestive falls into NOVA group 4, ultra-processed foods. This reflects the combination of refined ingredients, added sugar, flavourings, and industrial processing methods used to produce the final product. The NOVA group 4 classification applies to the vast majority of packaged biscuits, regardless of whether they contain wholegrain ingredients.

Salt

Own brand Digestive contains 0.1g of salt per biscuit. Three biscuits contain 0.3g of salt. Salt is not the primary nutritional concern for most biscuits; the sugar and saturated fat content are more significant.

Frequently asked questions

Each Own brand Digestive weighs 14.8g and contains 2.8g of free sugar. Three biscuits deliver 8.4g of free sugar, 35% of the daily limit for a child aged 7 to 10.

Per biscuit: 2.8g sugar, 66 kcal, 1g saturated fat, 0.1g salt, 0.6g fibre, 1.1g protein. Per three biscuits: 8.4g sugar, 198 kcal, 3g saturated fat.

Each Own brand Digestive contains 1g of saturated fat. Three biscuits deliver 3g, 15% of the adult daily guideline. For a child aged 7 to 10 whose guideline is 13g, three biscuits deliver 23%.

A child aged 4 to 6 (19g daily limit) would reach their limit at 7 biscuits. A child aged 7 to 10 (24g limit) would reach their limit at 9 biscuits.

Yes. Own brand Digestive contains wholegrain ingredients. This is reflected in its fibre content of 0.6g per biscuit, which is higher than comparable biscuits made from refined flour.

Yes. Under the NOVA classification system, Own brand Digestive falls into group 4, ultra-processed foods. This applies to the majority of packaged biscuits and reflects the combination of refined ingredients, added sugar and industrial processing involved in their manufacture.

At 2.8g per biscuit, Own brand Digestive is among the lower-sugar options. Most cream-filled, chocolate-coated or jam-containing biscuits contain significantly more sugar per piece.

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Nutrition data from UK product labels and manufacturer nutrition declarations. Daily limits: NHS/SACN free sugar guidelines (2015); SACN dietary fat guidelines; SACN fibre and protein Dietary Reference Values. For guidance only, not medical advice.