Free UK delivery on all orders · At-home saliva test · Secure checkout
Free UK delivery on all orders
Own brand Hobnob nutrition: sugar, calories, saturated fat, fibre and more
How much sugar is in Own brand Hobnob? Each biscuit weighs 15g and contains just 3.2g of free sugar, one of the lower-sugar biscuits in this guide. Own-label oat biscuits use similar proportions of rolled oats and wholemeal wheat flour to the McVitie's Hobnob, giving comparable fibre and nutrition.
Try it: interactive biscuit calculator
Use the calculator to choose any biscuit, adjust the quantity, and see how it compares to NHS daily limits for sugar and saturated fat by age and gender.
Nutrition calculator
How much sugar is in that?
Choose brand, item and how many, then see the total against NHS daily limits.
3
Your selection--
Free sugar
--
--
0--
--
Calories
--
--
0--
--
Sat fat
--
--
0--
--
Sugar, calories and saturated fat by portion
The figures below show total sugar, calories and saturated fat for one to four biscuits, and for the full pack.
Single biscuit
1 biscuit
1 biscuit (15g)
3.2g
sugar
68
kcal
1.1g
sat fat
3.2g free sugar. 13% of the daily limit for a child aged 7 to 10.
2 biscuits
2 biscuits
2 biscuits (30g)
6.4g
sugar
136
kcal
2.2g
sat fat
6.4g free sugar. 27% of the daily limit for a child aged 7 to 10.
3 biscuits
3 biscuits
3 biscuits (45g)
9.6g
sugar
204
kcal
3.3g
sat fat
9.6g free sugar. 40% of the daily limit for a child aged 7 to 10.
4 biscuits
4 biscuits
4 biscuits (60g)
12.8g
sugar
272
kcal
4.4g
sat fat
12.8g free sugar. 53% of the daily limit for a child aged 7 to 10.
Full pack
Full pack (18 biscuits)
270g entire pack
57.6g
sugar
1224
kcal
19.8g
sat fat
57.6g free sugar in the full pack. 192% of the adult daily limit of 30g.
Sugar
Supermarket own brand Own brand Hobnob contains 3.2g of free sugar per biscuit. Each biscuit weighs 15g. Three biscuits deliver 9.6g of free sugar and 204 calories. Own-label oat biscuits use similar proportions of rolled oats and wholemeal wheat flour to the McVitie's Hobnob, giving comparable fibre and nutrition.
All added sugar in Own brand Hobnob counts as free sugar under NHS guidelines. Sugar from jam, chocolate, caramel, fondant or iced toppings all counts in the same way as sugar added to the biscuit dough itself.
At 3.2g per biscuit, Own brand Hobnob is one of the lower-sugar options in this guide. Three biscuits deliver 9.6g of free sugar, which is 40% of the daily limit for a child aged 7 to 10.
Own brand Hobnob-style is one of the lower-sugar items in this guide
Supermarket own brand Own brand Hobnob-style contains 3.2g of free sugar per biscuit (15g). Three biscuits deliver 9.6g of free sugar, 40% of the daily limit for a child aged 7 to 10 and 51% for a child aged 4 to 6. Own-label oat biscuits use similar proportions of rolled oats and wholemeal wheat flour to the McVitie's Hobnob, giving comparable fibre and nutrition.
NHS recommended daily free sugar limits
Age 4 to 6No more than 19g per day
Age 7 to 10No more than 24g per day
Age 11 and overNo more than 30g per day
Source: NHS. Free sugars include all added sugars and do not include sugars naturally present in whole fruit, vegetables, or milk.
The table below shows three biscuits as a percentage of the daily free sugar limit for each age group.
Free sugar as % of daily NHS limit: 3 Own brand Hobnob-style (9.6g sugar)
Age
Daily limit
3 biscuits
Age 4 to 6
19g
51%
Age 7 to 10
24g
40%
Age 11 and over
30g
32%
Adult
30g
32%
Source: NHS/SACN free sugar guidelines (2015). Red = High (over 75% of daily limit). Amber = Moderate (20 to 74%).
Calories
Each Own brand Hobnob contains 68 calories. Three biscuits deliver 204 calories. The full pack of 18 pieces contains 1224 calories.
For a child aged 4 to 6, three biscuits represent approximately 14% of their estimated daily calorie requirement. The calorie figure alone does not capture the full nutritional picture; the sugar and saturated fat content are equally important to consider.
Calories: Own brand Hobnob-style by quantity
1 biscuit
68 kcal
2 biscuits
136 kcal
3 biscuits
204 kcal
4 biscuits
272 kcal
68 kcal per biscuit.
Saturated fat
Own brand Hobnob contains 1.1g of saturated fat per biscuit. Three biscuits deliver 3.3g of saturated fat, 16% of the adult daily guideline of 20g.
The saturated fat content is moderate for a biscuit. As with most biscuits, the fat comes from vegetable oil used in the dough and any chocolate or cream components.
Recommended daily maximum saturated fat intake
Age 4 to 6No more than 10g per day
Age 7 to 10No more than 13g per day
Age 11 to 17No more than 17g per day
AdultNo more than 20g per day
Source: NHS/SACN dietary fat guidelines. Saturated fat consumption is linked to raised LDL cholesterol and cardiovascular disease risk.
Fibre
Own brand Hobnob contains 0.8g of fibre per biscuit. Three biscuits provide 2.4g of fibre, a modest contribution toward the adult daily target of 30g.
The wholegrain ingredients in Own brand Hobnob contribute to its fibre content. Wholegrain biscuits generally provide more fibre per gram than those made from refined flour, though biscuits remain a modest fibre source compared with wholegrain cereals, bread or fruit.
Protein
Own brand Hobnob contains 1g of protein per biscuit. Three biscuits provide 3g of protein. Biscuits are not a significant protein source; protein in a child's diet comes primarily from dairy, meat, fish, eggs and pulses.
Fibre and protein per biscuit
Fibre0.8g of 30g target
3%
Protein1g of 24g target
4%
Adult fibre target: 30g per day (SACN). Child protein target shown: 24g per day (guide for a 7 to 10 year old).
Whole grain and processing
Own brand Hobnob-style is made with wholegrain ingredients, and falls into NOVA group 4 under the food processing classification system used in nutrition research.
Whole grain
Own brand Hobnob-style contains wholegrain ingredients, typically wholemeal wheat flour or rolled oats. This contributes to the fibre content at 0.8g per biscuit. Wholegrain biscuits provide more fibre than refined alternatives, though the overall fibre contribution per biscuit remains modest.
Processing (NOVA classification)
Own brand Hobnob-style falls into NOVA group 4, ultra-processed foods. This reflects the combination of refined ingredients, added sugar, flavourings, and industrial processing methods used to produce the final product. The NOVA group 4 classification applies to the vast majority of packaged biscuits, regardless of whether they contain wholegrain ingredients.
Salt
Own brand Hobnob-style contains 0.12g of salt per biscuit. Three biscuits contain 0.4g of salt. Salt is not the primary nutritional concern for most biscuits; the sugar and saturated fat content are more significant.
Frequently asked questions
Each Own brand Hobnob-style weighs 15g and contains 3.2g of free sugar. Three biscuits deliver 9.6g of free sugar, 40% of the daily limit for a child aged 7 to 10.
Per biscuit: 3.2g sugar, 68 kcal, 1.1g saturated fat, 0.12g salt, 0.8g fibre, 1g protein. Per three biscuits: 9.6g sugar, 204 kcal, 3.3g saturated fat.
Each Own brand Hobnob-style contains 1.1g of saturated fat. Three biscuits deliver 3.3g, 16% of the adult daily guideline. For a child aged 7 to 10 whose guideline is 13g, three biscuits deliver 25%.
A child aged 4 to 6 (19g daily limit) would reach their limit at 6 biscuits. A child aged 7 to 10 (24g limit) would reach their limit at 8 biscuits.
Yes. Own brand Hobnob-style contains wholegrain ingredients. This is reflected in its fibre content of 0.8g per biscuit, which is higher than comparable biscuits made from refined flour.
Yes. Under the NOVA classification system, Own brand Hobnob-style falls into group 4, ultra-processed foods. This applies to the majority of packaged biscuits and reflects the combination of refined ingredients, added sugar and industrial processing involved in their manufacture.
At 3.2g per biscuit, Own brand Hobnob-style is among the lower-sugar options. Most cream-filled, chocolate-coated or jam-containing biscuits contain significantly more sugar per piece.
Track your family's nutrition in real time
See exactly what your family is eating, in real time.
The Boone app tracks sugar, calories, saturated fat, fibre, protein and 30 plus micronutrients in real time. Log meals by scanning food and see instantly how a biscuit snack compares to your child's daily limits, adjusted for their exact age and gender.
Download the Boone app and start tracking your family's nutrition today.
Nutrition data from UK product labels and manufacturer nutrition declarations. Daily limits: NHS/SACN free sugar guidelines (2015); SACN dietary fat guidelines; SACN fibre and protein Dietary Reference Values. For guidance only, not medical advice.
