women
An analysis of UK national diet survey data found around a quarter of women aged 20 to 59 get less iron than the minimum needed for good health. The survey itself also reports low blood levels of vitamin D and folate across most age groups. A calorie count won't show you any of that.
Sources: Derbyshire (2018), Frontiers in Nutrition, secondary analysis of the UK National Diet and Nutrition Survey. National Diet and Nutrition Survey, years 9 to 11 summary.
Every photo, text entry, barcode and receipt adds to your daily total, so you see the full picture without looking anything up.

Your targets follow the official nutrition guidelines where you live, adjusted for your age and sex. Not a generic US figure, and not someone else's diet plan.
Boone tracks which vitamins and minerals are rising or falling over time, then suggests foods to fill the gaps, chosen to be close to what you already eat. Add them to your shopping list in a tap.


An optional home test adds your nutrigenetic profile, covering areas such as vitamin metabolism, iron and omega-3. It doesn't change your targets. It adds weight to the advice Boone already gives, where your genetics point the same way.
Scan a barcode before it goes in the basket and see its processing rating alongside macros and micronutrients.
Food barcode scannerScan your receipt and see how processed your whole shop was, item by item.
Receipt scannerEvery meal you log by photo or text gets a rating too, so home cooking and eating out count as well.
All the ways to log