Every Swizzels product sold in the UK broken down by portion size and checked against NHS daily free sugar limits for children aged 4 to 17.
Swizzels makes many of the sweets most associated with British childhood. The products are sold in small individual formats and in large sharing bags, and they are among the most common items in party bags and pick-and-mix.
All the sugar in Swizzels products is free sugar. There is no fruit content, no fibre and no meaningful nutritional contribution in any of them. Fruit names on the packaging describe flavouring rather than ingredients.
The compressed tablet sweets are made from sugar pressed into a disc with flavouring and, in the fizzy varieties, an acid that reacts on the tongue to create the sherbet sensation. They contain almost no fat, so the entire calorie figure comes from sugar.
The chew and squashy lines use sugar and glucose syrup with added fat to create a softer texture. That fat raises the calorie figure per gram compared with a tablet sweet, while the sugar concentration stays broadly similar.
Lollies and stick formats are eaten slowly by design, which extends the time sugar is in contact with the teeth. That is a dental consideration separate from the daily sugar total.
Individual pieces are small across the range, which makes per-sweet figures low and total intake easy to underestimate. The packet or bag figure is the one worth checking.
Each product page includes a full nutrition breakdown per sweet and per bag, portion size comparisons at 5, 10 and 20 sweets and full bag, age-adjusted NHS daily limit calculations for children aged 4 to 17, an interactive calculator for your child's specific age and gender, and a complete ingredient and allergen guide.
