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Cadbury Brunch Oats Bar Chocolate Chip Cereal Bar nutrition

One bar (28g)Ultra-processed (NOVA 4)3 allergensNPM Score (2018): 18, higher is less healthy

Figures from Cadbury UK product page, collected by Boone. Free sugar estimated by Boone. Last checked 26 October 2026. Data checks are led by Murray Dare.

Brunch bars are now 28g. Cadbury’s per bar figures still fit an older, larger bar, so Boone uses the per 100g figures for a 28g bar. Free sugar leaves out an estimated 1.2g of lactose per 100g, worked out from the 24% chocolate on the label at the legal minimum of 14% milk solids, so the real amount of lactose is likely higher. Lactose is the sugar in milk and is not free sugar.

Traffic lights, per one bar (28g)Colours from FSA guidance, per 100gHow
Energy120 kcal6% of RI1,791 kJ, 427 kcal per 100g
Fat4.5gMedium6% of RI16g per 100g
Saturates2.4gHigh12% of RI8.4g per 100g
Sugars7.6gHigh8% of RI27g per 100g
Salt0.15gMedium2% of RI0.53g per 100g

Colours use the Food Standards Agency front-of-pack thresholds per 100g. RI is the adult reference intake.

How much
Who is eating
120kcal9% of the day
Where the calories come from
6%61%34%
ProteinCarbsFat
!Free sugar is the one to watch: 38% of their daily limit in one bar (28g).
CaloriesEnergy120 kcal9%
Reference 1,291 kcal
Free sugarHigh7.2g38%
Limit 19g free sugar (NHS)
Saturated fatWithin limit2.4g17%
Guide 14g: Boone estimate, 10% of energy. No NHS limit at this age
SaltWithin limit0.15g5%
Limit 3g (NHS)
FibreTarget1.3g9%
Target 15g
ProteinTarget1.7g
No set target for this age

One bar (28g) of Brunch Chocolate Chip. Figures from Cadbury; portion figures calculated by Boone. How

Spotted something wrong? Report an errorWe check every report against the source and log what we change.

Sugar: free vs total

Free sugar calculated from the ingredientsHow
Total sugar7.6gin one bar (28g), from the label
Free sugar7.2gEstimated by Boone. 1.8 teaspoons
1.8 teaspoons of free sugar in one bar (28g)One teaspoon is 4g.
  • 7.2g free sugar from sugar, glucose syrup, invert sugar syrup, honey, barley malt extract, molasses
  • 0.3g not free sugar, lactose from the milk ingredients

Sugar in milk and whole or dried fruit is not free sugar. NHS →

7.2g as a share of the NHS daily maximum
Age 4 to 6 19g a day38%
Age 7 to 10 24g a day30%
Age 11 and over 30g a day24%

The NHS free sugar limit is 19g a day at age 4 to 6, 24g at 7 to 10 and 30g from 11. There is no limit for under 4s: they should avoid free sugar.

Against other Cadbury cereal bars

#3 of 5 Cadbury cereal bars for least free sugar per portion.

Sorted by free sugar per portionHow
Brunch Light Honey & Oat 26g bar, 93 kcal3.7gBrunch Peanut 28g bar, 125 kcal6.7gBrunch Chocolate Chip 28g bar, 120 kcal7.2gBournville Brunch Choc Chip 28g bar, 119 kcal7.6gBrunch Raisin 28g bar, 117 kcal8g
Swaps with less sugarLess sugar from CadburyCadbury Brunch Light Honey and Oat Chocolate Cereal Bars →3.7g free sugar per portion, 3.5g less. 93 kcal.More from Cadbury
Every Cadbury product →Sort by sugar, salt or calories

Nutrient profile score

Calculated by BooneHow2018 guidance on GOV.UK →
1825 negative points
− 7 positive points

The 2018 model indicates this portion is less healthy: it scores 18, at or above the line of 4.

← HealthierLess healthy →
18-20 best possible4 and above: less healthy40 worst possible

Higher is less healthy; 4 or more would be classed as less healthy under this model. How the score works →

#5 of 5 Cadbury cereal bars for this score (lower is better).

Per 100g, as sold. Portion size is not counted.
Score breakdown: +25 negative, −7 positive+
Negative points+25
Energy 1,791 kJ per 100g+5 of 10
Saturated fat 8.4g per 100g+8 of 10
Free sugars 25.8g per 100g+10 of 10
Calculated by Boone from the ingredient list
Salt 0.53g per 100g+2 of 10
Positive points−7
Fibre 4.7g per 100g−7 of 10
Fruit, veg, nuts and seeds counted as 00 of 5
No fruit, vegetables, nuts or seeds with a stated weight. Nuts or seeds without a printed weight are not counted
Protein 6.1g per 100g−3 of 5
Not counted, see below
Protein not counted. With 25 negative points, its 3 protein points are not counted. Why →
Final score: 25 − 718

What is in it

25 ingredients; 8 are additives or industrial ingredients (orange).

17 basic, 8 orange
Ingredients25 ingredients, 8 orange
OAT flakes (25%)sugarglucose syruppalmsheaWHEAT floursorbitolinvert sugar syruprice flourcocoa buttercocoa masshoney (2%)skimmed MILK powderWHEAT branwhey powderwhole MILK powderglycerolMILK fatBARLEY malt extractSOYA lecithinsE471E476saltmolassesflavourings. MAY CONTAIN PEANUTS AND NUTS
No added vitamins or minerals

The ingredient list does not include any fortification.

How processed is it?

NOVA group 4
1 Unprocessed
2 Ingredients
3 Processed
4 Ultra-processed

Group 4 because the ingredient list includes the industrial ingredients below. Added vitamins and minerals are not counted. How NOVA works →

5 types of industrial ingredient+

Allergens

3 contain11 not listed
Cereals containing glutenContains
MilkContains
SoybeansContains
CeleryNot listed
CrustaceansNot listed
EggsNot listed
FishNot listed
LupinNot listed
MolluscsNot listed
MustardNot listed
NutsNot listed
PeanutsNot listed
SesameNot listed
Sulphur dioxide and sulphitesNot listed
Check the pack. Contains is taken from the ingredient list. May contain warnings are not shown here, and recipes change.

Full nutrition by portion

Per 100g as sold, and per portion.

Per100gOne bar (28g)
Energy427 kcal120 kcal
Fat16g4.5g
of which saturates8.4g2.4g
Carbohydrate65g18.2g
of which sugars27g7.6g
Free sugar (Boone)25.8g7.2g
Fibre4.7g1.3g
Protein6.1g1.7g
Salt0.53g0.15g

Quick answers

How many calories are in Cadbury Brunch Oats Bar Chocolate Chip Cereal Bar?+

120 kcal in one bar (28g). Per 100g it is 427 kcal.

How much sugar is in Cadbury Brunch Oats Bar Chocolate Chip Cereal Bar?+

One bar (28g) has 7.6g of sugar, and Boone estimates 7.2g of it is free sugar, about 1.8 teaspoons. That is 38% of the 19g daily limit for a child aged 4 to 6 and 24% of the 30g adult limit.

Is Cadbury Brunch Oats Bar Chocolate Chip Cereal Bar good for children?+

One bar (28g) gives 1.3g of fibre and 38% of a 4 to 6 year old’s free sugar limit. Cadbury Brunch Light Honey and Oat Chocolate Cereal Bars has 3.7g of free sugar per portion.

Is Cadbury Brunch Oats Bar Chocolate Chip Cereal Bar ultra-processed?+

Yes, NOVA group 4. The ingredient list includes modified starches and sugars, thickeners and gelling agents, humectants, emulsifiers, flavourings.

What is the nutrient profile score of Cadbury Brunch Oats Bar Chocolate Chip Cereal Bar?+

18 on the UK Nutrient Profiling Model 2018, calculated by Boone per 100g. Scores run from -20 to 40; 4 or more would be classed as less healthy.

Where the figures come from

Source. Cadbury UK product page, nutrition panel and ingredient list, per 100g as sold.

Collected. Copied by Boone from Cadbury’s published figures. Data checks are led by Murray Dare.

Calculated by Boone. Free sugar, portion figures, traffic lights and the nutrient profile score. Labelled where they appear.

Limits. NHS free sugar and salt limits by age; UK reference intakes for adults.

Full methodology →UK Nutrient Profiling Model 2018 →NOVA food processing →
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