Figures from Morrisons product page, collected by Boone. Free sugar calculated by Boone. Last checked 26 October 2026. Data checks are led by Murray Dare.
Figures are for the powder as sold, before milk or water is added.
Colours use the Food Standards Agency front-of-pack thresholds per 100g. RI is the adult reference intake.
One mug (11g powder) of Highlights Hot Chocolate. Figures from the retailer’s pack panel; portion figures calculated by Boone. How
Sugar in milk and whole or dried fruit is not free sugar. NHS →
The NHS free sugar limit is 19g a day at age 4 to 6, 24g at 7 to 10 and 30g from 11. There is no limit for under 4s: they should avoid free sugar.
#2 of 4 Cadbury drinks for least free sugar per portion.
The 2018 model indicates this portion is less healthy: it scores 19, at or above the line of 4.
Higher is less healthy; 4 or more would be classed as less healthy under this model. How the score works →
#4 of 4 Cadbury drinks for this score (lower is better).
24 ingredients; 9 are additives or industrial ingredients (orange).
The ingredient list does not include any fortification.
Group 4 because the ingredient list includes the industrial ingredients below. Added vitamins and minerals are not counted. How NOVA works →
Per 100g as sold, and per portion.
| Per | 100g | One mug (11g powder) |
|---|---|---|
| Energy | 349 kcal | 38 kcal |
| Fat | 9.1g | 1g |
| of which saturates | 6g | 0.7g |
| Carbohydrate | 35g | 3.9g |
| of which sugars | 25g | 2.8g |
| Free sugar (Boone) | 25g | 2.8g |
| Fibre | 29g | 3.2g |
| Protein | 16g | 1.8g |
| Salt | 2.2g | 0.24g |
38 kcal in one mug (11g powder). Per 100g it is 349 kcal.
One mug (11g powder) has 2.8g of sugar, and Boone calculates 2.8g of it is free sugar, about 0.7 teaspoons. That is 14% of the 19g daily limit for a child aged 4 to 6 and 9% of the 30g adult limit.
One mug (11g powder) gives 3.2g of fibre and 14% of a 4 to 6 year old’s free sugar limit. Cadbury Bournville Cocoa has 0g of free sugar per portion.
Yes, NOVA group 4. The ingredient list includes isolated fibres, emulsifiers, flavourings, modified starches and sugars, thickeners and gelling agents, acidity regulators, sweeteners.
19 on the UK Nutrient Profiling Model 2018, calculated by Boone per 100g. Scores run from -20 to 40; 4 or more would be classed as less healthy.
Source. Morrisons product page, nutrition panel and ingredient list, per 100g as sold.
Collected. Copied by Boone from the Morrisons product page. Cadbury’s own page does not give full per 100g figures for this product. Data checks are led by Murray Dare.
Calculated by Boone. Free sugar, portion figures, traffic lights and the nutrient profile score. Labelled where they appear.
Limits. NHS free sugar and salt limits by age; UK reference intakes for adults.
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