Oatibix Flakes nutrition

30g bowl, pack serving 30gProcessed (NOVA 3)1 allergen NPM Score (2018): 7, higher is less healthy

Figures from Weetabix’s nutrition panel, collected by Boone. Free sugar calculated by Boone. Last checked 17 October 2026. Data checks are led by Murray Dare.

Traffic lights, per 30g bowlColours from FSA guidance, per 100gHow

Energy122 kcal6% of RI1,708 kJ, 405 kcal per 100g

Fat2.6gMedium4% of RI8.6g per 100g

Saturates0.4gLow2% of RI1.4g per 100g

Sugars4.2gMedium5% of RI14g per 100g

Salt0.08gLow1% of RI0.28g per 100g

Colours use the Food Standards Agency front-of-pack thresholds per 100g. RI is the adult reference intake. Cereal only, before milk.

How much

Milk, 125ml

Who is eating

122kcal9% of the day

Where the calories come from

11%66%19%

ProteinCarbsFat

!Nothing here is high for this age: the biggest share is free sugar, at 22% of their daily limit in a 30g bowl.

CaloriesEnergy122 kcal9%

Reference 1,291 kcal

Free sugarWithin limit4.2g22%

Limit 19g (NHS)

Saturated fatWithin limit0.4g3%

Guide 14g: Boone estimate, 10% of energy. No NHS limit at this age

SaltWithin limit0.08g3%

Limit 3g (NHS)

FibreTarget2.4g16%

Target 15g

ProteinTarget3.3g

No set target for this age

30g of Oatibix Flakes, no milk. Cereal figures from the pack panel; milk figures are typical UK values. Calorie split calculated by Boone. How

Spotted something wrong? Report an errorWe check every report against the source and log what we change.

Sugar in a bowl: free vs total

Free sugar calculated from the ingredientsHow

Total sugar4.2gin a 30g bowl, from the label

Free sugar4.2gCalculated by Boone. 1.1 teaspoons

1.1 teaspoons of free sugar in a 30g bowlOne teaspoon is 4g.

4.2g free sugar from sugar and malted barley extract

Sugar in milk and whole or dried fruit is not free sugar. Milk on top adds about 6g of sugar that does not count. NHS →

4.2g as a share of the NHS daily maximum

The NHS free sugar limit is 19g a day at age 4 to 6, 24g at 7 to 10 and 30g from 11. There is no limit for under 4s: they should avoid free sugar.

Against other Weetabix cereals

#9 of 15 Weetabix cereals for least free sugar.

Sorted by free sugar a bowlHow

Ready Brek 2.4g fibre, 112 kcal0g Weetabix 3g fibre, 106 kcal1.3g Weetabix Organic 3g fibre, 107 kcal1.3g Oatibix 2.6g fibre, 117 kcal1.4g Weetabix Protein 3g fibre, 110 kcal1.4g Crispy Minis Fruit & Nut 2.9g fibre, 112 kcal3.2g Weetabix Banana 3g fibre, 108 kcal3.9g Weetabix Crunchy Bran 6.6g fibre, 105 kcal4.2g Oatibix Flakes 2.4g fibre, 122 kcal4.2g Crispy Minis Caramelised Biscuit 2.9g fibre, 114 kcal4.5g Crispy Minis Chocolate Chip 3g fibre, 116 kcal5.1g Weetabix Chocolate 3g fibre, 110 kcal5.1g Weetos 2.6g fibre, 110 kcal5.7g Ready Brek Chocolate 2.1g fibre, 115 kcal6g Weetabix Protein Crunch Chocolate 2.1g fibre, 113 kcal6.6g

Swaps with less sugarLess sugar from WeetabixReady Brek Original →0g free sugar a bowl, 4.2g less. 2.4g fibre.Lowest sugar at a supermarketAsda Original Porridge Sachets →0g free sugar a bowl. 5.1g fibre.More from Weetabix

Every Weetabix product →Sort by sugar, salt or calories

Against 318 supermarket cereals

Where a 30g bowl sits against every own-brand cereal from Asda, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.

Free sugar4.2g a bowl

0gMiddle 3.3g10g

More free sugar than 63% of the 318 supermarket cereals.

Fibre2.4g a bowl

0.03gMiddle 2.3g7.8g

More fibre than 57% of the 318 supermarket cereals.

Protein3.3g a bowl

1.5gMiddle 3g8.7g

More protein than 63% of the 318 supermarket cereals.

Salt0.08g a bowl

0gMiddle 0.04g0.28g

More salt than 62% of the 318 supermarket cereals.

Nutrient profile score

Calculated by BooneHow 2018 guidance on GOV.UK →

717 negative points
− 10 positive points

The 2018 model indicates this cereal is less healthy: it scores 7, at or above the line of 4.

← HealthierLess healthy →

7-20 best possible4 and above: less healthy40 worst possible

Higher is less healthy; 4 or more would be classed as less healthy under this model. How the score works →

#12 of 15 Weetabix cereals for this score (lower is better).

Per 100g of cereal, as sold. Portion size is not counted.

Score breakdown: +17 negative, −10 positive+

Negative points+17

Energy 1,708 kJ per 100g+5 of 10

Saturated fat 1.4g per 100g+1 of 10

Free sugars 14g per 100g+10 of 10

Calculated by Boone from the ingredient list

Salt 0.28g per 100g+1 of 10

Positive points−10

Fibre 8g per 100g−10 of 10

Fruit, veg, nuts and seeds counted as 00 of 5

Too little fruit, vegetables, nuts or seeds to score

Protein 11g per 100g−5 of 5

Not counted, see below

Protein not counted. With 17 negative points, its 5 protein points are not counted. Why →

Final score: 17 − 107

What is in it

9 ingredients; 0 are additives or industrial ingredients (orange).

9 basic, 0 orange

Ingredients9 ingredients, 0 orange

Wholegrain Oats (93%)SugarMalted Barley ExtractPotassium ChlorideSaltadded vitamins and mineralsB5B1B2

Fortified with vitamins and minerals

Weetabix adds vitamins and minerals to this cereal. They are counted as one ingredient and are not a marker of ultra-processing.

How processed is it?

NOVA group 3

1 Unprocessed

2 Ingredients

3 Processed

4 Ultra-processed

Group 3 because it is made from cereal grains with added sugar and salt, but the ingredient list has no flavourings, emulsifiers or other industrial ingredients. Added vitamins and minerals are not counted. How NOVA works →

No industrial ingredients

Nothing on the ingredient list is a NOVA marker of ultra-processing.

Allergens

1 contain13 not listed

Cereals containing glutenContains

CeleryNot listed

CrustaceansNot listed

EggsNot listed

FishNot listed

LupinNot listed

MilkNot listed

MolluscsNot listed

MustardNot listed

NutsNot listed

PeanutsNot listed

SesameNot listed

SoybeansNot listed

Sulphur dioxide and sulphitesNot listed

Check the pack. Contains is taken from the ingredient list. May contain warnings are not shown here, and recipes change.

Full nutrition by portion

Cereal only, before milk. Weetabix gives a pack serving of 30g.

Per	100g	25g	30g	45g
Energy	405 kcal	101 kcal	122 kcal	182 kcal
Fat	8.6g	2.2g	2.6g	3.9g
of which saturates	1.4g	0.4g	0.4g	0.6g
Carbohydrate	67g	16.8g	20.1g	30.2g
of which sugars	14g	3.5g	4.2g	6.3g
Free sugar (Boone)	14g	3.5g	4.2g	6.3g
Fibre	8g	2g	2.4g	3.6g
Protein	11g	2.8g	3.3g	5g
Salt	0.28g	0.07g	0.08g	0.13g

Quick answers

How much sugar is in a bowl of Oatibix Flakes?+

A 30g bowl has 4.2g of sugar, and Boone calculates 4.2g of it is free sugar, about 1.1 teaspoons. That is 22% of the 19g daily limit for a child aged 4 to 6 and 14% of the 30g adult limit.

How many calories are in a bowl of Oatibix Flakes?+

122 kcal in a 30g bowl, or 180 kcal with 125ml of semi-skimmed milk. Per 100g it is 405 kcal.

Is Oatibix Flakes good for children?+

A 30g bowl gives 2.4g of fibre and 22% of a 4 to 6 year old’s free sugar limit. Ready Brek Original has 0g of free sugar a bowl.

Is Oatibix Flakes ultra-processed?+

No, it is NOVA group 3, processed. It has added sugar and salt but no industrial ingredients.

What is the nutrient profile score of Oatibix Flakes?+

7 on the UK Nutrient Profiling Model 2018, calculated by Boone per 100g. Scores run from -20 to 40; 4 or more would be classed as less healthy.

Where the figures come from

Source. Weetabix UK product page, nutrition panel and ingredient list, per 100g as sold.

Collected. Copied by Boone from Weetabix UK product page. Data checks are led by Murray Dare.

Calculated by Boone. Free sugar, portion figures, milk, traffic lights and the nutrient profile score. Labelled where they appear.

Limits. NHS free sugar and salt limits by age; UK reference intakes for adults.

Full methodology →UK Nutrient Profiling Model 2018 →NOVA food processing →

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