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The Healthiest Sainsbury's Own-Brand Cereals, Ranked

51 of the 77 Sainsbury's own-brand cereals count as less healthy under the government's 2018 nutrient profiling model. Sainsbury's Free From Oats, Sainsbury's Fruity Muesli, Sainsbury's Puffed Wheat and Stamford Street Co. Muesli share the best score, with -11, and Sainsbury's Chocolate Caramel Squares and Sainsbury's Honey Nut Chocolate Clusters share the worst score, with 17. Below are all 77 ranked from healthiest to least healthy, in seven groups.

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Flakes ranked from healthiest to least healthy

All 7 Sainsbury's own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Sainsbury's SO Organic Cornflakes comes first with a score of 3 and Sainsbury's Frosted Flakes comes last with a score of 14.

Sainsbury's SO Organic Cornflakes

381
2.1
0.8
5
7.8
kcal
g of
g protein
 Calories
(
(
1
 manufactured)
0.2
Teaspoons)
3
(
2
g per 100 calories)
6
2
5
4
20
% of an adult's daily calories
Energy and salt account for most of its 10 penalty points (5 and 3). It earns back credit for fibre (3) and protein (4).
% of ingredients are manufactured
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Sainsbury's Special Flakes with Red Fruits

366
12.6
0.29
8
7.5
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.9
Teaspoons)
5
(
2
g per 100 calories)
5
13
4
1
0
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Sainsbury's Wholegrain Fruit & Fibre

381
5.6
0.56
12
8.8
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.4
Teaspoons)
6
(
2.3
g per 100 calories)
6
6
5
3
0
% of an adult's daily calories
Energy and free sugars account for most of its 16 penalty points (5 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Sainsbury's Special Flakes

369
11.9
0.28
6
7.4
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.9
Teaspoons)
7
(
2
g per 100 calories)
6
12
4
1
0
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (8). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Sainsbury's Cornflakes

382
4.2
0.85
5
7.4
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.3
Teaspoons)
9
(
1.9
g per 100 calories)
6
4
4
4
0
% of an adult's daily calories
Energy and free sugars account for most of its 12 penalty points (5 and 4). It earns back credit for fibre (3). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Sainsbury's Honey Nut Cornflakes

399
29.2
0.47
9
6.7
kcal
g of
g protein
 Calories
(
(
1
 manufactured)
2.2
Teaspoons)
13
(
1.7
g per 100 calories)
6
29
4
2
11
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (3). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Sainsbury's Frosted Flakes

396
26.9
0.7
5
5.8
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
2
Teaspoons)
14
(
1.5
g per 100 calories)
6
27
3
3
0
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 5). It earns back credit for fibre (3). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Puffs, hoops and pops ranked from healthiest to least healthy

All 11 Sainsbury's own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Sainsbury's Puffed Wheat comes first with a score of -11 and Sainsbury's Chocolate Caramel Squares comes last with a score of 17.

Wheat biscuits and bran ranked from healthiest to least healthy

All 8 Sainsbury's own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Sainsbury's Wheat Biscuits comes first with a score of -6 and Sainsbury's High Fibre Bran comes last with a score of 5.

Granola ranked from healthiest to least healthy

All 16 Sainsbury's own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Sainsbury's Granola with Pomegranate, Goji Berry & Strawberry comes first with a score of -6 and Sainsbury's Taste the Difference Fruit & Nut Granola comes last with a score of 11.

Muesli ranked from healthiest to least healthy

All 8 Sainsbury's own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Sainsbury's Fruity Muesli comes first with a score of -11 and Sainsbury's Taste the Difference Fruit & Nut Muesli comes last with a score of 7.

Clusters and crunch ranked from healthiest to least healthy

All 9 Sainsbury's own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Sainsbury's High Protein Chocolate Crisp comes first with a score of 1 and Sainsbury's Honey Nut Chocolate Clusters comes last with a score of 17.

Porridge oats, sachets and pots ranked from healthiest to least healthy

All 18 Sainsbury's own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Sainsbury's Free From Oats comes first with a score of -11 and Sainsbury's Nut & Maple Flavour Porridge Pot comes last with a score of 10.

Scores use the government's 2018 nutrient profiling model, calculated per 100g from the nutrition panels and ingredients on Sainsbury's own-brand listings. Porridge pots are labelled for the pot made up with water; Boone has converted them to the dry contents so they compare fairly. Points are added for energy, saturated fat, free sugars and salt, and taken away for fibre, protein, and fruit, vegetable, nut and seed content. Foods scoring 4 or more are classed as less healthy.

Fruit, nut and seed content is taken from the percentages declared in each ingredients list, so cereals that do not declare them score zero for it. The model scores what a cereal is made of rather than how much you eat.

Frequently asked questions

Which Sainsbury's own-brand cereal is the healthiest?+

Sainsbury's Free From Oats, Sainsbury's Fruity Muesli, Sainsbury's Puffed Wheat and Stamford Street Co. Muesli share the best nutrient profiling score, -11. Lower scores are healthier.

Which Sainsbury's own-brand cereal is the least healthy?+

Sainsbury's Chocolate Caramel Squares and Sainsbury's Honey Nut Chocolate Clusters share the worst score, 17.

How many Sainsbury's own-brand cereals count as less healthy?+

51 of the 77. A food scoring 4 or more is classed as less healthy under the 2018 model.

Why is the score the same for a small and a large bowl?+

The model scores food per 100g, so it measures what a cereal is made of, not how much you pour. Use the product pages to see a portion against your daily limits.

Where does this data come from?+

The nutrition panels and ingredients lists on Sainsbury's own-brand cereal listings at sainsburys.co.uk, collected in October 2026. Branded cereals sold at Sainsbury's, such as Kellogg's or Weetabix, are not included. Boone works out free sugar, manufactured ingredients and nutrient profiling scores from them.