Snap your meals, get your nutrition breakdown. Download free
Snap a meal, get the breakdown. Download free

The Least Healthy Sainsbury's Own-Brand Cereals, Ranked

51 of the 77 Sainsbury's own-brand cereals count as less healthy under the government's 2018 nutrient profiling model. Sainsbury's Chocolate Caramel Squares and Sainsbury's Honey Nut Chocolate Clusters share the worst score, with 17, and Sainsbury's Free From Oats, Sainsbury's Fruity Muesli, Sainsbury's Puffed Wheat and Stamford Street Co. Muesli share the best score, with -11. Below are all 77 ranked from least healthy to healthiest, in seven groups.

Show as a share of the day for

Flakes ranked from least healthy to healthiest

All 7 Sainsbury's own-brand cereals in this group, ranked from least healthy to healthiest by nutrient profiling score. Sainsbury's Frosted Flakes comes first with a score of 14 and Sainsbury's SO Organic Cornflakes comes last with a score of 3.

Sainsbury's Frosted Flakes

396
26.9
0.7
5
5.8
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
2
Teaspoons)
14
(
1.5
g per 100 calories)
6
27
3
3
0
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 5). It earns back credit for fibre (3). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
View Item

Sainsbury's Honey Nut Cornflakes

399
29.2
0.47
9
6.7
kcal
g of
g protein
 Calories
(
(
1
 manufactured)
2.2
Teaspoons)
13
(
1.7
g per 100 calories)
6
29
4
2
11
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (3). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
View Item

Sainsbury's Cornflakes

382
4.2
0.85
5
7.4
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.3
Teaspoons)
9
(
1.9
g per 100 calories)
6
4
4
4
0
% of an adult's daily calories
Energy and free sugars account for most of its 12 penalty points (5 and 4). It earns back credit for fibre (3). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
View Item

Sainsbury's Special Flakes

369
11.9
0.28
6
7.4
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.9
Teaspoons)
7
(
2
g per 100 calories)
6
12
4
1
0
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (8). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
View Item

Sainsbury's Wholegrain Fruit & Fibre

381
5.6
0.56
12
8.8
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.4
Teaspoons)
6
(
2.3
g per 100 calories)
6
6
5
3
0
% of an adult's daily calories
Energy and free sugars account for most of its 16 penalty points (5 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
View Item

Sainsbury's Special Flakes with Red Fruits

366
12.6
0.29
8
7.5
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.9
Teaspoons)
5
(
2
g per 100 calories)
5
13
4
1
0
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
View Item

Sainsbury's SO Organic Cornflakes

381
2.1
0.8
5
7.8
kcal
g of
g protein
 Calories
(
(
1
 manufactured)
0.2
Teaspoons)
3
(
2
g per 100 calories)
6
2
5
4
20
% of an adult's daily calories
Energy and salt account for most of its 10 penalty points (5 and 3). It earns back credit for fibre (3) and protein (4).
% of ingredients are manufactured
View Item

Puffs, hoops and pops ranked from least healthy to healthiest

All 11 Sainsbury's own-brand cereals in this group, ranked from least healthy to healthiest by nutrient profiling score. Sainsbury's Chocolate Caramel Squares comes first with a score of 17 and Sainsbury's Puffed Wheat comes last with a score of -11.

Wheat biscuits and bran ranked from least healthy to healthiest

All 8 Sainsbury's own-brand cereals in this group, ranked from least healthy to healthiest by nutrient profiling score. Sainsbury's Choco Malties comes first with a score of 5 and Sainsbury's Wheat Biscuits comes last with a score of -6.

Granola ranked from least healthy to healthiest

All 16 Sainsbury's own-brand cereals in this group, ranked from least healthy to healthiest by nutrient profiling score. Sainsbury's Taste the Difference Fruit & Nut Granola comes first with a score of 11 and Sainsbury's Low Sugar Berry Granola comes last with a score of -6.

Muesli ranked from least healthy to healthiest

All 8 Sainsbury's own-brand cereals in this group, ranked from least healthy to healthiest by nutrient profiling score. Sainsbury's Taste the Difference Fruit & Nut Muesli comes first with a score of 7 and Stamford Street Co. Muesli comes last with a score of -11.

Clusters and crunch ranked from least healthy to healthiest

All 9 Sainsbury's own-brand cereals in this group, ranked from least healthy to healthiest by nutrient profiling score. Sainsbury's Honey Nut Chocolate Clusters comes first with a score of 17 and Sainsbury's High Protein Chocolate Crisp comes last with a score of 1.

Porridge oats, sachets and pots ranked from least healthy to healthiest

All 18 Sainsbury's own-brand cereals in this group, ranked from least healthy to healthiest by nutrient profiling score. Sainsbury's Nut & Maple Flavour Porridge Pot comes first with a score of 10 and Sainsbury's Free From Oats comes last with a score of -11.

Scores use the government's 2018 nutrient profiling model, calculated per 100g from the nutrition panels and ingredients on Sainsbury's own-brand listings. Porridge pots are labelled for the pot made up with water; Boone has converted them to the dry contents so they compare fairly. Points are added for energy, saturated fat, free sugars and salt, and taken away for fibre, protein, and fruit, vegetable, nut and seed content. Foods scoring 4 or more are classed as less healthy.

Fruit, nut and seed content is taken from the percentages declared in each ingredients list, so cereals that do not declare them score zero for it. The model scores what a cereal is made of rather than how much you eat.

Frequently asked questions

Which Sainsbury's own-brand cereal is the healthiest?+

Sainsbury's Free From Oats, Sainsbury's Fruity Muesli, Sainsbury's Puffed Wheat and Stamford Street Co. Muesli share the best nutrient profiling score, -11. Lower scores are healthier.

Which Sainsbury's own-brand cereal is the least healthy?+

Sainsbury's Chocolate Caramel Squares and Sainsbury's Honey Nut Chocolate Clusters share the worst score, 17.

How many Sainsbury's own-brand cereals count as less healthy?+

51 of the 77. A food scoring 4 or more is classed as less healthy under the 2018 model.

Why is the score the same for a small and a large bowl?+

The model scores food per 100g, so it measures what a cereal is made of, not how much you pour. Use the product pages to see a portion against your daily limits.

Where does this data come from?+

The nutrition panels and ingredients lists on Sainsbury's own-brand cereal listings at sainsburys.co.uk, collected in October 2026. Branded cereals sold at Sainsbury's, such as Kellogg's or Weetabix, are not included. Boone works out free sugar, manufactured ingredients and nutrient profiling scores from them.