Sainsbury's Own-Brand Cereals Nutrition: Every Cereal Compared
Every Sainsbury's own-brand breakfast cereal, 77 in all, from cornflakes and granola to porridge pots, measured against what a specific person needs in a day rather than an adult average. This page covers Sainsbury's own label only, including Taste the Difference, SO Organic, Free From and Stamford Street Co. Branded cereals sold at Sainsbury's, such as Kellogg's and Weetabix, are not included.
Two things Boone does that a cereal box does not
Free sugar, separated from the rest. A box gives one total sugar figure. NHS daily limits count only free sugars, not the sugar naturally in whole dried fruit or milk. Sainsbury's Sultana Bran has 26g of sugar per 100g, but only 8.8g of it is free sugar; the rest comes from the sultanas. Sainsbury's Frosted Flakes has 26.9g, and all of it is free sugar.
Every bowl set against an age, with milk. A 30g bowl of Sainsbury's Honey Nut Cornflakes is 8.8g of free sugar: 29% of an adult's daily limit and 46% of the limit for a child aged 4 to 6. Each product page lets you change the portion and the milk, including oat drink, whose sugar also counts as free sugar.
What the range looks like
16 of the 77 have no free sugar at all, mostly plain oats, porridge and mueslis with no added sugar. 48 are ultra-processed (NOVA 4), usually because of glucose syrup, flavourings, emulsifiers or added protein and fibre. On the government's 2018 nutrient profiling model, 26 would pass and 51 would be classed as less healthy.
Porridge pots are labelled for the pot made up with water, so Boone has converted them to the dry contents to compare them fairly with everything else.