Figures from Morrisons product page, collected by Boone. Free sugar estimated by Boone. Last checked 26 October 2026. Data checks are led by Murray Dare.
Free sugar leaves out an estimated 3.3g of lactose per 100g, worked out from the chocolate content on the label (30%+30%+5%) and the legal minimum of 14% milk solids, so the real amount of lactose is likely higher. Lactose is the sugar in milk and is not free sugar.
Colours use the Food Standards Agency front-of-pack thresholds per 100g. RI is the adult reference intake.
One cake (33g) of Reindeer Cakes. Figures from the retailer’s pack panel; portion figures calculated by Boone. How
Sugar in milk and whole or dried fruit is not free sugar. NHS →
The NHS free sugar limit is 19g a day at age 4 to 6, 24g at 7 to 10 and 30g from 11. There is no limit for under 4s: they should avoid free sugar.
#11 of 12 Cadbury cakes for least free sugar per portion.
The 2018 model indicates this portion is less healthy: it scores 23, at or above the line of 4.
Higher is less healthy; 4 or more would be classed as less healthy under this model. How the score works →
#2 of 12 Cadbury cakes for this score (lower is better).
27 ingredients; 6 are additives or industrial ingredients (orange).
Cadbury adds vitamins and minerals to this product. They are counted as one ingredient and are not a marker of ultra-processing.
Group 4 because the ingredient list includes the industrial ingredients below. Added vitamins and minerals are not counted. How NOVA works →
Per 100g as sold, and per portion.
| Per | 100g | One cake (33g) |
|---|---|---|
| Energy | 480 kcal | 158 kcal |
| Fat | 22.8g | 7.5g |
| of which saturates | 11.6g | 3.8g |
| Carbohydrate | 62.3g | 20.6g |
| of which sugars | 45g | 14.9g |
| Free sugar (Boone) | 41.7g | 13.8g |
| Fibre | 2.5g | 0.8g |
| Protein | 5g | 1.7g |
| Salt | 0.32g | 0.11g |
158 kcal in one cake (33g). Per 100g it is 480 kcal.
One cake (33g) has 14.9g of sugar, and Boone estimates 13.8g of it is free sugar, about 3.4 teaspoons. That is 72% of the 19g daily limit for a child aged 4 to 6 and 46% of the 30g adult limit.
One cake (33g) gives 0.8g of fibre and 72% of a 4 to 6 year old’s free sugar limit. Cadbury Dairy Milk Brownie Bites has 5.4g of free sugar per portion.
Yes, NOVA group 4. The ingredient list includes emulsifiers, modified starches and sugars, humectants, flavourings, acidity regulators.
23 on the UK Nutrient Profiling Model 2018, calculated by Boone per 100g. Scores run from -20 to 40; 4 or more would be classed as less healthy.
Source. Morrisons product page, nutrition panel and ingredient list, per 100g as sold.
Collected. Copied by Boone from the Morrisons product page. Cadbury’s own page does not give full per 100g figures for this product. Data checks are led by Murray Dare.
Calculated by Boone. Free sugar, portion figures, traffic lights and the nutrient profile score. Labelled where they appear.
Limits. NHS free sugar and salt limits by age; UK reference intakes for adults.
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