Figures from the nutrition panel on Ocado’s product page, collected by Boone. Free sugar calculated by Boone. Last checked 17 October 2026. Data checks are led by Murray Dare.
Surreal’s own website shows the nutrition label as an image only, so the figures are from Ocado.
Colours use the Food Standards Agency front-of-pack thresholds per 100g. RI is the adult reference intake. Cereal only, before milk.
30g of Cinnamon, no milk. Cereal figures from the pack panel; milk figures are typical UK values. Calorie split calculated by Boone. How
Sugar in milk and whole or dried fruit is not free sugar. Milk on top adds about 6g of sugar that does not count. NHS →
The NHS free sugar limit is 19g a day at age 4 to 6, 24g at 7 to 10 and 30g from 11. There is no limit for under 4s: they should avoid free sugar.
#5 of 13 Surreal cereals for least free sugar.
Where a 30g bowl sits against every own-brand cereal from Asda, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
Less free sugar than 81% of the 318 supermarket cereals.
Less fibre than 60% of the 318 supermarket cereals.
More protein than 100% of the 318 supermarket cereals.
More salt than 100% of the 318 supermarket cereals.
The 2018 model indicates this cereal is not less healthy: it scores -5, below the line of 4.
Higher is less healthy; 4 or more would be classed as less healthy under this model. How the score works →
#5 of 13 Surreal cereals for this score (lower is better).
10 ingredients; 6 are additives or industrial ingredients (orange).
The ingredient list does not include any fortification.
Group 4 because the ingredient list includes the industrial ingredients below. Added vitamins and minerals are not counted. How NOVA works →
Cereal only, before milk. Surreal gives a pack serving of 48g.
| Per | 100g | 25g | 30g | 48g | 45g |
|---|---|---|---|---|---|
| Energy | 380 kcal | 95 kcal | 114 kcal | 182 kcal | 171 kcal |
| Fat | 13.1g | 3.3g | 3.9g | 6.3g | 5.9g |
| of which saturates | 1.2g | 0.3g | 0.4g | 0.6g | 0.5g |
| Carbohydrate | 34.3g | 8.6g | 10.3g | 16.5g | 15.4g |
| of which sugars | 0.6g | 0.2g | 0.2g | 0.3g | 0.3g |
| Free sugar (Boone) | 0g | 0g | 0g | 0g | 0g |
| Fibre | 6.8g | 1.7g | 2g | 3.3g | 3.1g |
| Protein | 37.7g | 9.4g | 11.3g | 18.1g | 17g |
| Salt | 1g | 0.26g | 0.31g | 0.5g | 0.47g |
A 30g bowl has 0.2g of sugar, and Boone calculates 0g of it is free sugar, about 0 teaspoons. That is 0% of the 19g daily limit for a child aged 4 to 6 and 0% of the 30g adult limit.
114 kcal in a 30g bowl, or 173 kcal with 125ml of semi-skimmed milk. Per 100g it is 380 kcal.
A 30g bowl gives 2g of fibre and 0% of a 4 to 6 year old’s free sugar limit. It is the lowest free sugar cereal in the Surreal range.
Yes, NOVA group 4. The ingredient list includes sweeteners, isolated fibres, thickeners and gelling agents, emulsifiers, flavourings.
-5 on the UK Nutrient Profiling Model 2018, calculated by Boone per 100g. Scores run from -20 to 40; 4 or more would be classed as less healthy.
Source. Ocado product page, nutrition panel and ingredient list, per 100g as sold.
Collected. Copied by Boone from Ocado product page. Data checks are led by Murray Dare.
Calculated by Boone. Free sugar, portion figures, milk, traffic lights and the nutrient profile score. Labelled where they appear.
Limits. NHS free sugar and salt limits by age; UK reference intakes for adults.
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