Figures from Freee UK product page, collected by Boone. Free sugar estimated by Boone. Last checked 17 October 2026. Data checks are led by Murray Dare.
Colours use the Food Standards Agency front-of-pack thresholds per 100g. RI is the adult reference intake.
One bar (35g) of Apricot & Chia Oat Bar. Figures from Freee; portion figures calculated by Boone. How
Sugar in milk and whole or dried fruit is not free sugar. NHS →
The NHS free sugar limit is 19g a day at age 4 to 6, 24g at 7 to 10 and 30g from 11. There is no limit for under 4s: they should avoid free sugar.
#3 of 8 Freee cereal bars for least free sugar per portion.
The 2018 model indicates this portion is less healthy: it scores 12, at or above the line of 4.
Higher is less healthy; 4 or more would be classed as less healthy under this model. How the score works →
#4 of 8 Freee cereal bars for this score (lower is better).
8 ingredients; 0 are additives or industrial ingredients (orange).
The ingredient list does not include any fortification.
Group 3 because it is made from whole foods with added syrup, salt and oil, but the ingredient list has no flavourings, emulsifiers or other industrial ingredients. How NOVA works →
Nothing on the ingredient list is a NOVA marker of ultra-processing.
Per 100g as sold, and per portion.
| Per | 100g | One bar (35g) |
|---|---|---|
| Energy | 382 kcal | 134 kcal |
| Fat | 14.4g | 5g |
| of which saturates | 6g | 2.1g |
| Carbohydrate | 49.2g | 17.2g |
| of which sugars | 22.7g | 7.9g |
| Free sugar (Boone) | 16.3g | 5.7g |
| Fibre | 13.2g | 4.6g |
| Protein | 7.5g | 2.6g |
| Salt | 0.22g | 0.08g |
134 kcal in one bar (35g). Per 100g it is 382 kcal.
One bar (35g) has 7.9g of sugar, and Boone estimates 5.7g of it is free sugar, about 1.4 teaspoons. That is 30% of the 19g daily limit for a child aged 4 to 6 and 19% of the 30g adult limit.
One bar (35g) gives 4.6g of fibre and 30% of a 4 to 6 year old’s free sugar limit. Freee Gluten Free Organic Kids Oaty Bars Apple & Sultana has 4g of free sugar per portion.
No, NOVA group 3, processed. It has added syrup, salt and oil but no industrial ingredients.
12 on the UK Nutrient Profiling Model 2018, calculated by Boone per 100g. Scores run from -20 to 40; 4 or more would be classed as less healthy.
Source. Freee UK product page, nutrition panel and ingredient list, per 100g as sold.
Collected. Copied by Boone from Freee’s published figures. Data checks are led by Murray Dare.
Calculated by Boone. Free sugar, portion figures, traffic lights and the nutrient profile score. Labelled where they appear.
Limits. NHS free sugar and salt limits by age; UK reference intakes for adults.
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