Figures from Ocado product page, collected by Boone. Free sugar calculated by Boone. Last checked 17 October 2026. Data checks are led by Murray Dare.
Freee’s own page for this bar now goes to the adult 35g bar, so the figures are from Ocado.
Colours use the Food Standards Agency front-of-pack thresholds per 100g. RI is the adult reference intake.
One bar (25g) of Kids Oaty Bar Chocolate Chip. Figures from the retailer’s pack panel; portion figures calculated by Boone. How
Sugar in milk and whole or dried fruit is not free sugar. NHS →
The NHS free sugar limit is 19g a day at age 4 to 6, 24g at 7 to 10 and 30g from 11. There is no limit for under 4s: they should avoid free sugar.
#4 of 8 Freee cereal bars for least free sugar per portion.
The 2018 model indicates this portion is less healthy: it scores 13, at or above the line of 4.
Higher is less healthy; 4 or more would be classed as less healthy under this model. How the score works →
#6 of 8 Freee cereal bars for this score (lower is better).
9 ingredients; 1 is an additive or industrial ingredient (orange).
The ingredient list does not include any fortification.
Group 4 because the ingredient list includes the industrial ingredients below. Added vitamins and minerals are not counted. How NOVA works →
Per 100g as sold, and per portion.
| Per | 100g | One bar (25g) |
|---|---|---|
| Energy | 402 kcal | 101 kcal |
| Fat | 18g | 4.5g |
| of which saturates | 8g | 2g |
| Carbohydrate | 50g | 12.5g |
| of which sugars | 23g | 5.8g |
| Free sugar (Boone) | 23g | 5.8g |
| Fibre | 13g | 3.3g |
| Protein | 4.9g | 1.2g |
| Salt | 0.17g | 0.04g |
101 kcal in one bar (25g). Per 100g it is 402 kcal.
One bar (25g) has 5.8g of sugar, and Boone calculates 5.8g of it is free sugar, about 1.4 teaspoons. That is 30% of the 19g daily limit for a child aged 4 to 6 and 19% of the 30g adult limit.
One bar (25g) gives 3.3g of fibre and 30% of a 4 to 6 year old’s free sugar limit. Freee Gluten Free Organic Kids Oaty Bars Apple & Sultana has 4g of free sugar per portion.
Yes, NOVA group 4. The ingredient list includes thickeners and gelling agents.
13 on the UK Nutrient Profiling Model 2018, calculated by Boone per 100g. Scores run from -20 to 40; 4 or more would be classed as less healthy.
Source. Ocado product page, nutrition panel and ingredient list, per 100g as sold.
Collected. Copied by Boone from the Ocado product page. Freee’s own page does not give full per 100g figures for this product. Data checks are led by Murray Dare.
Calculated by Boone. Free sugar, portion figures, traffic lights and the nutrient profile score. Labelled where they appear.
Limits. NHS free sugar and salt limits by age; UK reference intakes for adults.
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