M&S Fruit & Fibre Flakes: calories, sugar and nutrition

A 30g bowl of M&S Fruit & Fibre Flakes contains 115 kcal, 5.7g of sugar (3.1g of free sugar), 2.8g of fibre and 2.7g of protein. With 125ml of semi-skimmed milk the bowl comes to 174 kcal and 11.6g of total sugar. It is classed as NOVA 4 (ultra-processed).

Nutrition by portion size

Full nutrition by portion: Fruit & Fibre Flakes

Per	Child bowl 25g	Standard bowl 30g	Generous bowl 45g	100g
Energy	96 kcal	115 kcal	172 kcal	383 kcal
Fat	1.4g	1.7g	2.6g	5.8g
Saturates	0.9g	1.1g	1.7g	3.7g
Carbs	17.2g	20.7g	31.1g	69.0g
Total sugar	4.8g	5.7g	8.6g	19.0g
Free sugar	2.5g	3.1g	4.6g	10.2g
Fibre	2.3g	2.8g	4.1g	9.2g
Protein	2.3g	2.7g	4.1g	9.1g
Salt	0.07g	0.08g	0.13g	0.28g

Cereal only, before milk. M&S gives a pack serving of 45g. Free sugar is Boone's calculation: total sugar less 8.8g from whole dried fruit (estimated where the pack gives no percentage). All other figures are from the M&S nutrition panel.

Calories, free sugar and salt by age

A 30g bowl as a share of daily guidelines

30g bowl	4 to 6	7 to 10	11 to 17	Adult
Calories	9%	7%	6%	6%
Free sugar	16%	13%	10%	10%
Salt	3%	2%	1%	1%
Saturated fat	9%	7%	6%	6%

Cereal only, before milk. Figures are for an average female in each age band; use the calculator for males, other portions or any milk.

Free sugar vs total sugar

Of the 19.0g of sugar per 100g in Fruit & Fibre Flakes, Boone counts 10.2g as free sugar. The rest (8.8g) is sugar in whole dried fruit, which the NHS limit does not count. Method: total sugar less 8.8g from whole dried fruit (estimated where the pack gives no percentage).

Is it ultra-processed?

Fruit & Fibre Flakes is classed as NOVA 4, ultra-processed, because its ingredients include flavouring. These are industrial ingredients you would not use in a home kitchen. 1 of its 13 ingredients are of this kind.

Boone classifies processing from the published ingredient list using the NOVA system. Added vitamins and minerals are not counted as a marker of ultra-processing.

What is in it

Ingredients

Wholegrain Wheatflakes (68%), Raisins (12%), Sugar, Sweetened Dried Banana Chips (5%) (Banana, Coconut Oil, Sugar, Natural Banana Flavouring), Toasted Coconut Chips (2.5%), Malted Barley Extract, Dried Apple Slices, Roasted Nibbed Hazelnuts, Roasted Nibbed Almonds, Salt, Fortification*, *Fortified with Niacin, Iron, Pantothenic Acid, Thiamin, Riboflavins, Vitamin B6, Folic Acid, Vitamin B12

13 ingredients in total, counting each component once and the added vitamins and minerals as one. Always check the pack before eating if you have an allergy, since recipes change.

Allergens

Allergen information

Allergen	Status
Cereals containing gluten	Contains
Crustaceans	Not listed
Eggs	Not listed
Fish	Not listed
Peanuts	Not listed
Soybeans	Not listed
Milk	Not listed
Nuts	Contains
Celery	Not listed
Mustard	Not listed
Sesame	Not listed
Sulphur dioxide and sulphites	Not listed
Lupin	Not listed
Molluscs	Not listed

Contains is taken from the ingredient list. May-contain warnings for cross-contamination are not shown here, so always check the pack before eating if you have an allergy.

M&S Fruit & Fibre Flakes nutrition FAQs

How many calories are in a bowl?+

A 30g bowl contains 115 kcal, or 174 kcal with 125ml of semi-skimmed milk. Per 100g it is 383 kcal.

How much sugar is in a bowl?+

A 30g bowl contains 5.7g of sugar, of which 3.1g is free sugar, about 0.8 teaspoons.

How much free sugar is that for a child?+

A 30g bowl is 16% of the 19g daily free sugar limit for a child aged 4 to 6, 13% of the 24g limit for a child aged 7 to 10, and 10% of the 30g limit for an adult.

How much fibre and protein does it have?+

A 30g bowl provides 2.8g of fibre and 2.7g of protein. Adults are advised to eat 30g of fibre a day.

How much salt is in a bowl?+

A 30g bowl contains 0.08g of salt, 1% of the 6g adult daily maximum and 3% of the 3g limit for a child aged 4 to 6.

Is it ultra-processed?+

It is classed as NOVA 4 (ultra-processed) based on its ingredient list. It contains flavouring.

Is it healthy?+

Under the UK government's 2018 nutrient profiling model it scores 9. A food scoring 4 or more is classed as less healthy, so it would be classed as less healthy. The 2018 model has been published but is not yet the basis of the advertising and promotion rules.