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The Healthiest Waitrose Own-Brand Cereals, Ranked
22 of the 40 Waitrose own-brand cereals count as less healthy under the government's 2018 nutrient profiling model. 7 Waitrose own-brand cereals share the best score, with -10, and Waitrose Choco Pops has the worst score, with 13. Below are all 40 ranked from healthiest to least healthy, in seven groups.
Flakes ranked from healthiest to least healthy
All 4 Waitrose own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Waitrose Essential Corn Flakes comes first with a score of 7 and Waitrose Special Flakes comes last with a score of 9.
Waitrose Essential Corn Flakes
384
5.5
0.6
5
7.7
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.4
Teaspoons)
7
(
2
g per 100 calories)
6
6
5
3
0
% of an adult's daily calories
Energy and free sugars account for most of its 12 penalty points (5 and 5). It earns back credit for fibre (5). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Fruit & Fibre Wheat Flakes
380
9.3
0.43
12
7.9
kcal
g of
g protein
Calories
(
(
1
manufactured)
0.7
Teaspoons)
8
(
2.1
g per 100 calories)
6
9
5
2
8
% of an adult's daily calories
Free sugars and energy account for most of its 18 penalty points (9 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Special Flakes & Red Fruits
374
11.4
0.31
8
7.6
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.9
Teaspoons)
8
(
2
g per 100 calories)
6
11
5
2
0
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (8). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Special Flakes
377
12.3
0.29
6
7.8
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.9
Teaspoons)
9
(
2.1
g per 100 calories)
6
12
5
1
0
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (7). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Puffs, hoops and pops ranked from healthiest to least healthy
All 3 Waitrose own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Waitrose Essential Multigrain Hoops comes first with a score of 6 and Waitrose Choco Pops comes last with a score of 13.
Waitrose Essential Multigrain Hoops
382
15.6
0.42
14
9.7
kcal
g of
g protein
Calories
(
(
5
manufactured)
1.2
Teaspoons)
6
(
2.5
g per 100 calories)
6
16
6
2
36
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Essential Rice Pops
385
4.9
0.53
5
7.9
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.4
Teaspoons)
10
(
2.1
g per 100 calories)
6
5
5
3
0
% of an adult's daily calories
Energy and free sugars account for most of its 12 penalty points (5 and 5). It earns back credit for fibre (2). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Choco Pops
393
22.2
0.4
10
6.8
kcal
g of
g protein
Calories
(
(
2
manufactured)
1.7
Teaspoons)
13
(
1.7
g per 100 calories)
6
22
4
2
20
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 5). It earns back credit for fibre (4). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Wheat biscuits and bran ranked from healthiest to least healthy
All 5 Waitrose own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Waitrose Essential Wholewheat Biscuits comes first with a score of -6 and Waitrose Essential Bran Flakes comes last with a score of 7.
Waitrose Essential Wholewheat Biscuits
358
4.4
0.28
5
12
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.3
Teaspoons)
-6
(
3.4
g per 100 calories)
5
4
7
1
0
% of an adult's daily calories
Energy and free sugars account for most of its 9 penalty points (4 and 4). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Sultana Bran
346
6.7
0.51
7
8.4
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.5
Teaspoons)
3
(
2.4
g per 100 calories)
5
7
5
3
0
% of an adult's daily calories
Free sugars and energy account for most of its 13 penalty points (7 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Essential High Fibre Bran
337
12.3
0.5
6
13.6
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.9
Teaspoons)
5
(
4
g per 100 calories)
5
12
8
2
0
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Essential Malted Wheats
361
10.6
0.42
6
11.3
kcal
g of
g protein
Calories
(
(
1
manufactured)
0.8
Teaspoons)
5
(
3.1
g per 100 calories)
5
11
7
2
17
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Essential Bran Flakes
360
10.5
0.73
6
10.7
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.8
Teaspoons)
7
(
3
g per 100 calories)
5
10
6
4
0
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Granola ranked from healthiest to least healthy
All 8 Waitrose own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Waitrose Low Sugar Berry Granola comes first with a score of -8 and Waitrose High Protein Nuts & Seeds Granola comes last with a score of 12.
Waitrose Low Sugar Berry Granola
433
1.1
0.03
12
10.3
kcal
g of
g protein
Calories
(
(
2
manufactured)
0.1
Teaspoons)
-8
(
2.4
g per 100 calories)
6
1
6
0
17
% of an adult's daily calories
Energy and free sugars account for most of its 7 penalty points (5 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Low Sugar Nutty Granola
489
2.1
0.02
12
11.9
kcal
g of
g protein
Calories
(
(
2
manufactured)
0.2
Teaspoons)
2
(
2.4
g per 100 calories)
7
2
7
0
17
% of an adult's daily calories
Energy and saturated fat account for most of its 12 penalty points (6 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Berry Granola
419
17.1
0.02
10
10.4
kcal
g of
g protein
Calories
(
(
0
manufactured)
1.3
Teaspoons)
6
(
2.5
g per 100 calories)
6
17
6
0
0
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Simply Granola
438
14.2
0.02
6
10.4
kcal
g of
g protein
Calories
(
(
1
manufactured)
1.1
Teaspoons)
6
(
2.4
g per 100 calories)
7
14
6
0
17
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Raisin, Almond & Honey Granola
427
14.9
0.02
11
11
kcal
g of
g protein
Calories
(
(
2
manufactured)
1.1
Teaspoons)
7
(
2.6
g per 100 calories)
6
15
7
0
18
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Free From Chocolate & Hazelnut Granola
441
31.6
0.14
15
9.3
kcal
g of
g protein
Calories
(
(
5
manufactured)
2.4
Teaspoons)
9
(
2.1
g per 100 calories)
7
32
6
1
33
% of an adult's daily calories
Free sugars and energy account for most of its 19 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Banana & Papaya Granola
426
17.9
0.03
15
9.2
kcal
g of
g protein
Calories
(
(
2
manufactured)
1.3
Teaspoons)
10
(
2.2
g per 100 calories)
6
18
6
0
13
% of an adult's daily calories
Free sugars and energy account for most of its 19 penalty points (10 and 5). It earns back credit for fibre (9). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose High Protein Nuts & Seeds Granola
450
9.6
0.73
21
24.1
kcal
g of
g protein
Calories
(
(
4
manufactured)
0.7
Teaspoons)
12
(
5.4
g per 100 calories)
7
10
14
4
19
% of an adult's daily calories
Free sugars and energy account for most of its 20 penalty points (10 and 5). It earns back credit for fibre (8). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Muesli ranked from healthiest to least healthy
All 8 Waitrose own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Waitrose Duchy Organic Muesli with Raisins & Almonds comes first with a score of -10 and Waitrose Essential Fruit Muesli comes last with a score of 4.
Waitrose Duchy Organic Muesli with Raisins & Almonds
373
0
0.03
5
9.6
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
2.6
g per 100 calories)
6
0
6
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Bircher Muesli
377
0
0.08
5
10.5
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-9
(
2.8
g per 100 calories)
6
0
6
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 6 penalty points (5 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Nutty Muesli
419
0
0.03
9
12.8
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-9
(
3.1
g per 100 calories)
6
0
8
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 6 penalty points (5 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Essential Fruit & Nut Muesli
387
0
0.03
15
9.7
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-8
(
2.5
g per 100 calories)
6
0
6
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 8 penalty points (5 and 3). It earns back credit for fibre (10), protein (5) and fruit, vegetables, nuts and seeds (1).
% of ingredients are manufactured
Waitrose Multigrain Muesli Base
412
0
0.03
6
14
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-8
(
3.4
g per 100 calories)
6
0
8
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 7 penalty points (5 and 2). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Berry Muesli
349
3.2
0.03
15
8
kcal
g of
g protein
Calories
(
(
1
manufactured)
0.2
Teaspoons)
-7
(
2.3
g per 100 calories)
5
3
5
0
7
% of an adult's daily calories
Energy and free sugars account for most of its 7 penalty points (4 and 3). It earns back credit for fibre (10) and protein (4).
% of ingredients are manufactured
Waitrose Free From Gluten Muesli
365
5.5
0
9
10.7
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.4
Teaspoons)
-6
(
2.9
g per 100 calories)
5
6
6
0
0
% of an adult's daily calories
Free sugars and energy account for most of its 10 penalty points (5 and 4). It earns back credit for fibre (10), protein (5) and fruit, vegetables, nuts and seeds (1).
% of ingredients are manufactured
Waitrose Essential Fruit Muesli
347
8.6
0.07
18
7.5
kcal
g of
g protein
Calories
(
(
1
manufactured)
0.6
Teaspoons)
4
(
2.2
g per 100 calories)
5
9
4
0
6
% of an adult's daily calories
Free sugars and energy account for most of its 14 penalty points (9 and 4). It earns back credit for fibre (9) and fruit, vegetables, nuts and seeds (1). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Clusters and crunch ranked from healthiest to least healthy
All 3 Waitrose own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Waitrose Mixed Berry Crisp comes first with a score of 8 and Waitrose Triple Chocolate Crisp comes last with a score of 10.
Waitrose Mixed Berry Crisp
436
19.7
0.02
13
8.1
kcal
g of
g protein
Calories
(
(
1
manufactured)
1.5
Teaspoons)
8
(
1.9
g per 100 calories)
7
20
5
0
8
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 5). It earns back credit for fibre (9). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Nut Crisp
460
18.8
0.02
14
9.5
kcal
g of
g protein
Calories
(
(
1
manufactured)
1.4
Teaspoons)
9
(
2.1
g per 100 calories)
7
19
6
0
7
% of an adult's daily calories
Free sugars and energy account for most of its 19 penalty points (10 and 6). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Triple Chocolate Crisp
444
21.6
0.03
18
8.4
kcal
g of
g protein
Calories
(
(
5
manufactured)
1.6
Teaspoons)
10
(
1.9
g per 100 calories)
7
22
5
0
28
% of an adult's daily calories
Free sugars and energy account for most of its 20 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Porridge oats, sachets and pots ranked from healthiest to least healthy
All 9 Waitrose own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Waitrose Duchy Organic Jumbo Rolled Oats comes first with a score of -10 and Waitrose Golden Syrup Porridge Pot comes last with a score of 8.
Waitrose Duchy Organic Jumbo Rolled Oats
372
0
0
1
12.2
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
3.3
g per 100 calories)
6
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Essential Porridge Oats
372
0
0
1
12.2
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
3.3
g per 100 calories)
6
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Free From Gluten Free Porridge Oats
358
0
0
1
13.2
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
3.7
g per 100 calories)
5
0
8
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Original Instant Porridge Oats
372
0
0
1
12.2
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
3.3
g per 100 calories)
6
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Porridge Oats with Wheatbran
360
0
0.02
2
13.1
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
3.6
g per 100 calories)
5
0
8
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Scottish Porridge Oats
372
0
0
1
12.2
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
3.3
g per 100 calories)
6
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Original Porridge Pot
370
0
0.21
2
17.3
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-9
(
4.7
g per 100 calories)
6
0
10
1
0
% of an adult's daily calories
Energy and saturated fat account for most of its 6 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Apple & Blueberry Porridge Pot
368
15.2
0.11
6
13
kcal
g of
g protein
Calories
(
(
1
manufactured)
1.1
Teaspoons)
7
(
3.5
g per 100 calories)
6
15
8
1
17
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (8). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Golden Syrup Porridge Pot
375
10.2
0.14
4
15.1
kcal
g of
g protein
Calories
(
(
1
manufactured)
0.8
Teaspoons)
8
(
4
g per 100 calories)
6
10
9
1
25
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (8). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Scores use the government's 2018 nutrient profiling model, calculated per 100g from the nutrition panels and ingredients on Waitrose own-brand listings. Points are added for energy, saturated fat, free sugars and salt, and taken away for fibre, protein, and fruit, vegetable, nut and seed content. Foods scoring 4 or more are classed as less healthy.
Fruit, nut and seed content is taken from the percentages declared in each ingredients list, so cereals that do not declare them score zero for it. The model scores what a cereal is made of rather than how much you eat.