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The Lowest Calorie Waitrose Own-Brand Cereals, Ranked

Waitrose Essential High Fibre Bran comes first, with 337 kcal per 100g, and Waitrose Low Sugar Nutty Granola comes last, with 489 kcal per 100g. Below are all 40 Waitrose own-brand cereals ranked from lowest to highest calories, in seven groups.

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Flakes ranked from lowest to highest calories

All 4 Waitrose own-brand cereals in this group, ranked from lowest to highest calories. Waitrose Special Flakes & Red Fruits comes first with 374 kcal per 100g and Waitrose Essential Corn Flakes comes last with 384 kcal per 100g.

Waitrose Special Flakes & Red Fruits

374
11.4
0.31
8
7.6
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.9
Teaspoons)
8
(
2
g per 100 calories)
6
11
5
2
0
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (8). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Special Flakes

377
12.3
0.29
6
7.8
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.9
Teaspoons)
9
(
2.1
g per 100 calories)
6
12
5
1
0
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (7). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Fruit & Fibre Wheat Flakes

380
9.3
0.43
12
7.9
kcal
g of
g protein
 Calories
(
(
1
 manufactured)
0.7
Teaspoons)
8
(
2.1
g per 100 calories)
6
9
5
2
8
% of an adult's daily calories
Free sugars and energy account for most of its 18 penalty points (9 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Essential Corn Flakes

384
5.5
0.6
5
7.7
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.4
Teaspoons)
7
(
2
g per 100 calories)
6
6
5
3
0
% of an adult's daily calories
Energy and free sugars account for most of its 12 penalty points (5 and 5). It earns back credit for fibre (5). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Puffs, hoops and pops ranked from lowest to highest calories

All 3 Waitrose own-brand cereals in this group, ranked from lowest to highest calories. Waitrose Essential Multigrain Hoops comes first with 382 kcal per 100g and Waitrose Choco Pops comes last with 393 kcal per 100g.

Waitrose Essential Multigrain Hoops

382
15.6
0.42
14
9.7
kcal
g of
g protein
 Calories
(
(
5
 manufactured)
1.2
Teaspoons)
6
(
2.5
g per 100 calories)
6
16
6
2
36
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Essential Rice Pops

385
4.9
0.53
5
7.9
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.4
Teaspoons)
10
(
2.1
g per 100 calories)
6
5
5
3
0
% of an adult's daily calories
Energy and free sugars account for most of its 12 penalty points (5 and 5). It earns back credit for fibre (2). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Choco Pops

393
22.2
0.4
10
6.8
kcal
g of
g protein
 Calories
(
(
2
 manufactured)
1.7
Teaspoons)
13
(
1.7
g per 100 calories)
6
22
4
2
20
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 5). It earns back credit for fibre (4). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Wheat biscuits and bran ranked from lowest to highest calories

All 5 Waitrose own-brand cereals in this group, ranked from lowest to highest calories. Waitrose Essential High Fibre Bran comes first with 337 kcal per 100g and Waitrose Essential Malted Wheats comes last with 361 kcal per 100g.

Waitrose Essential High Fibre Bran

337
12.3
0.5
6
13.6
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.9
Teaspoons)
5
(
4
g per 100 calories)
5
12
8
2
0
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Sultana Bran

346
6.7
0.51
7
8.4
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.5
Teaspoons)
3
(
2.4
g per 100 calories)
5
7
5
3
0
% of an adult's daily calories
Free sugars and energy account for most of its 13 penalty points (7 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Essential Wholewheat Biscuits

358
4.4
0.28
5
12
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.3
Teaspoons)
-6
(
3.4
g per 100 calories)
5
4
7
1
0
% of an adult's daily calories
Energy and free sugars account for most of its 9 penalty points (4 and 4). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
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Waitrose Essential Bran Flakes

360
10.5
0.73
6
10.7
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.8
Teaspoons)
7
(
3
g per 100 calories)
5
10
6
4
0
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Essential Malted Wheats

361
10.6
0.42
6
11.3
kcal
g of
g protein
 Calories
(
(
1
 manufactured)
0.8
Teaspoons)
5
(
3.1
g per 100 calories)
5
11
7
2
17
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Granola ranked from lowest to highest calories

All 8 Waitrose own-brand cereals in this group, ranked from lowest to highest calories. Waitrose Berry Granola comes first with 419 kcal per 100g and Waitrose Low Sugar Nutty Granola comes last with 489 kcal per 100g.

Waitrose Berry Granola

419
17.1
0.02
10
10.4
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
1.3
Teaspoons)
6
(
2.5
g per 100 calories)
6
17
6
0
0
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Banana & Papaya Granola

426
17.9
0.03
15
9.2
kcal
g of
g protein
 Calories
(
(
2
 manufactured)
1.3
Teaspoons)
10
(
2.2
g per 100 calories)
6
18
6
0
13
% of an adult's daily calories
Free sugars and energy account for most of its 19 penalty points (10 and 5). It earns back credit for fibre (9). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Raisin, Almond & Honey Granola

427
14.9
0.02
11
11
kcal
g of
g protein
 Calories
(
(
2
 manufactured)
1.1
Teaspoons)
7
(
2.6
g per 100 calories)
6
15
7
0
18
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Low Sugar Berry Granola

433
1.1
0.03
12
10.3
kcal
g of
g protein
 Calories
(
(
2
 manufactured)
0.1
Teaspoons)
-8
(
2.4
g per 100 calories)
6
1
6
0
17
% of an adult's daily calories
Energy and free sugars account for most of its 7 penalty points (5 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
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Waitrose Simply Granola

438
14.2
0.02
6
10.4
kcal
g of
g protein
 Calories
(
(
1
 manufactured)
1.1
Teaspoons)
6
(
2.4
g per 100 calories)
7
14
6
0
17
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Free From Chocolate & Hazelnut Granola

441
31.6
0.14
15
9.3
kcal
g of
g protein
 Calories
(
(
5
 manufactured)
2.4
Teaspoons)
9
(
2.1
g per 100 calories)
7
32
6
1
33
% of an adult's daily calories
Free sugars and energy account for most of its 19 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose High Protein Nuts & Seeds Granola

450
9.6
0.73
21
24.1
kcal
g of
g protein
 Calories
(
(
4
 manufactured)
0.7
Teaspoons)
12
(
5.4
g per 100 calories)
7
10
14
4
19
% of an adult's daily calories
Free sugars and energy account for most of its 20 penalty points (10 and 5). It earns back credit for fibre (8). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Low Sugar Nutty Granola

489
2.1
0.02
12
11.9
kcal
g of
g protein
 Calories
(
(
2
 manufactured)
0.2
Teaspoons)
2
(
2.4
g per 100 calories)
7
2
7
0
17
% of an adult's daily calories
Energy and saturated fat account for most of its 12 penalty points (6 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Muesli ranked from lowest to highest calories

All 8 Waitrose own-brand cereals in this group, ranked from lowest to highest calories. Waitrose Essential Fruit Muesli comes first with 347 kcal per 100g and Waitrose Nutty Muesli comes last with 419 kcal per 100g.

Waitrose Essential Fruit Muesli

347
8.6
0.07
18
7.5
kcal
g of
g protein
 Calories
(
(
1
 manufactured)
0.6
Teaspoons)
4
(
2.2
g per 100 calories)
5
9
4
0
6
% of an adult's daily calories
Free sugars and energy account for most of its 14 penalty points (9 and 4). It earns back credit for fibre (9) and fruit, vegetables, nuts and seeds (1). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Berry Muesli

349
3.2
0.03
15
8
kcal
g of
g protein
 Calories
(
(
1
 manufactured)
0.2
Teaspoons)
-7
(
2.3
g per 100 calories)
5
3
5
0
7
% of an adult's daily calories
Energy and free sugars account for most of its 7 penalty points (4 and 3). It earns back credit for fibre (10) and protein (4).
% of ingredients are manufactured
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Waitrose Free From Gluten Muesli

365
5.5
0
9
10.7
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0.4
Teaspoons)
-6
(
2.9
g per 100 calories)
5
6
6
0
0
% of an adult's daily calories
Free sugars and energy account for most of its 10 penalty points (5 and 4). It earns back credit for fibre (10), protein (5) and fruit, vegetables, nuts and seeds (1).
% of ingredients are manufactured
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Waitrose Duchy Organic Muesli with Raisins & Almonds

373
0
0.03
5
9.6
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0
Teaspoons)
-10
(
2.6
g per 100 calories)
6
0
6
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
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Waitrose Bircher Muesli

377
0
0.08
5
10.5
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0
Teaspoons)
-9
(
2.8
g per 100 calories)
6
0
6
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 6 penalty points (5 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
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Waitrose Essential Fruit & Nut Muesli

387
0
0.03
15
9.7
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0
Teaspoons)
-8
(
2.5
g per 100 calories)
6
0
6
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 8 penalty points (5 and 3). It earns back credit for fibre (10), protein (5) and fruit, vegetables, nuts and seeds (1).
% of ingredients are manufactured
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Waitrose Multigrain Muesli Base

412
0
0.03
6
14
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0
Teaspoons)
-8
(
3.4
g per 100 calories)
6
0
8
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 7 penalty points (5 and 2). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
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Waitrose Nutty Muesli

419
0
0.03
9
12.8
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0
Teaspoons)
-9
(
3.1
g per 100 calories)
6
0
8
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 6 penalty points (5 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
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Clusters and crunch ranked from lowest to highest calories

All 3 Waitrose own-brand cereals in this group, ranked from lowest to highest calories. Waitrose Mixed Berry Crisp comes first with 436 kcal per 100g and Waitrose Nut Crisp comes last with 460 kcal per 100g.

Waitrose Mixed Berry Crisp

436
19.7
0.02
13
8.1
kcal
g of
g protein
 Calories
(
(
1
 manufactured)
1.5
Teaspoons)
8
(
1.9
g per 100 calories)
7
20
5
0
8
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 5). It earns back credit for fibre (9). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Triple Chocolate Crisp

444
21.6
0.03
18
8.4
kcal
g of
g protein
 Calories
(
(
5
 manufactured)
1.6
Teaspoons)
10
(
1.9
g per 100 calories)
7
22
5
0
28
% of an adult's daily calories
Free sugars and energy account for most of its 20 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Nut Crisp

460
18.8
0.02
14
9.5
kcal
g of
g protein
 Calories
(
(
1
 manufactured)
1.4
Teaspoons)
9
(
2.1
g per 100 calories)
7
19
6
0
7
% of an adult's daily calories
Free sugars and energy account for most of its 19 penalty points (10 and 6). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Porridge oats, sachets and pots ranked from lowest to highest calories

All 9 Waitrose own-brand cereals in this group, ranked from lowest to highest calories. Waitrose Free From Gluten Free Porridge Oats comes first with 358 kcal per 100g and Waitrose Golden Syrup Porridge Pot comes last with 375 kcal per 100g.

Waitrose Free From Gluten Free Porridge Oats

358
0
0
1
13.2
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0
Teaspoons)
-10
(
3.7
g per 100 calories)
5
0
8
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
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Waitrose Porridge Oats with Wheatbran

360
0
0.02
2
13.1
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0
Teaspoons)
-10
(
3.6
g per 100 calories)
5
0
8
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
View Item

Waitrose Apple & Blueberry Porridge Pot

368
15.2
0.11
6
13
kcal
g of
g protein
 Calories
(
(
1
 manufactured)
1.1
Teaspoons)
7
(
3.5
g per 100 calories)
6
15
8
1
17
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (8). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
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Waitrose Original Porridge Pot

370
0
0.21
2
17.3
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0
Teaspoons)
-9
(
4.7
g per 100 calories)
6
0
10
1
0
% of an adult's daily calories
Energy and saturated fat account for most of its 6 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
View Item

Waitrose Duchy Organic Jumbo Rolled Oats

372
0
0
1
12.2
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0
Teaspoons)
-10
(
3.3
g per 100 calories)
6
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
View Item

Waitrose Essential Porridge Oats

372
0
0
1
12.2
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0
Teaspoons)
-10
(
3.3
g per 100 calories)
6
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
View Item

Waitrose Original Instant Porridge Oats

372
0
0
1
12.2
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0
Teaspoons)
-10
(
3.3
g per 100 calories)
6
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
View Item

Waitrose Scottish Porridge Oats

372
0
0
1
12.2
kcal
g of
g protein
 Calories
(
(
0
 manufactured)
0
Teaspoons)
-10
(
3.3
g per 100 calories)
6
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
View Item

Waitrose Golden Syrup Porridge Pot

375
10.2
0.14
4
15.1
kcal
g of
g protein
 Calories
(
(
1
 manufactured)
0.8
Teaspoons)
8
(
4
g per 100 calories)
6
10
9
1
25
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (8). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
View Item

Calories are per 100g as sold, taken from the nutrition panels on Waitrose own-brand listings. Ranking per 100g compares what each cereal is made of; serving sizes on the boxes vary, so a fair comparison needs a fixed weight.

The percentages under each cereal are for a 30g serving and change with the age and sex you pick, using the estimated daily energy requirements from the Scientific Advisory Committee on Nutrition. Milk is not included; each product page adds it.

Frequently asked questions

Which Waitrose own-brand cereal has the most calories?+

Waitrose Low Sugar Nutty Granola, with 489 kcal per 100g, or 147 kcal in a 30g serving before milk.

Which Waitrose own-brand cereal has the fewest calories?+

Waitrose Essential High Fibre Bran, with 337 kcal per 100g, or 101 kcal in a 30g serving before milk.

Why are granolas so high in calories?+

Granola is baked with oil, nuts and seeds, so it packs more energy into each gram than flakes or puffs. The Waitrose own-brand granolas average 440 kcal per 100g, against 384 kcal for Waitrose Essential Corn Flakes.

Does this include milk?+

No. These figures are the cereal alone. Each product page lets you add semi-skimmed, skimmed, whole, oat, almond or soya milk and change the portion.

Where does this data come from?+

The nutrition panels and ingredients lists on Waitrose own-brand cereal listings at waitrose.com, collected in October 2026. Branded cereals sold at Waitrose, such as Kellogg's or Weetabix, are not included. Boone works out free sugar, manufactured ingredients and nutrient profiling scores from them.