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The Waitrose Own-Brand Cereals With the Most Ingredients, Ranked
Waitrose High Protein Nuts & Seeds Granola has the most ingredients, with 21. 5 of the 40 Waitrose own-brand cereals have a single ingredient: Waitrose Duchy Organic Jumbo Rolled Oats, Waitrose Essential Porridge Oats, Waitrose Free From Gluten Free Porridge Oats, Waitrose Original Instant Porridge Oats, Waitrose Scottish Porridge Oats. Below are all 40 Waitrose own-brand cereals ranked from most to fewest ingredients, with how many of those ingredients are manufactured, in seven groups.
Flakes ranked from most to fewest ingredients
All 4 Waitrose own-brand cereals in this group, ranked from most to fewest ingredients. Waitrose Fruit & Fibre Wheat Flakes comes first with 12 ingredients and Waitrose Essential Corn Flakes comes last with 5 ingredients.
Waitrose Fruit & Fibre Wheat Flakes
380
9.3
0.43
12
7.9
kcal
g of
g protein
Calories
(
(
1
manufactured)
0.7
Teaspoons)
8
(
2.1
g per 100 calories)
6
9
5
2
8
% of an adult's daily calories
Free sugars and energy account for most of its 18 penalty points (9 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Special Flakes & Red Fruits
374
11.4
0.31
8
7.6
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.9
Teaspoons)
8
(
2
g per 100 calories)
6
11
5
2
0
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (8). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Special Flakes
377
12.3
0.29
6
7.8
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.9
Teaspoons)
9
(
2.1
g per 100 calories)
6
12
5
1
0
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (7). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Essential Corn Flakes
384
5.5
0.6
5
7.7
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.4
Teaspoons)
7
(
2
g per 100 calories)
6
6
5
3
0
% of an adult's daily calories
Energy and free sugars account for most of its 12 penalty points (5 and 5). It earns back credit for fibre (5). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Puffs, hoops and pops ranked from most to fewest ingredients
All 3 Waitrose own-brand cereals in this group, ranked from most to fewest ingredients. Waitrose Essential Multigrain Hoops comes first with 14 ingredients and Waitrose Essential Rice Pops comes last with 5 ingredients.
Waitrose Essential Multigrain Hoops
382
15.6
0.42
14
9.7
kcal
g of
g protein
Calories
(
(
5
manufactured)
1.2
Teaspoons)
6
(
2.5
g per 100 calories)
6
16
6
2
36
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Choco Pops
393
22.2
0.4
10
6.8
kcal
g of
g protein
Calories
(
(
2
manufactured)
1.7
Teaspoons)
13
(
1.7
g per 100 calories)
6
22
4
2
20
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 5). It earns back credit for fibre (4). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Essential Rice Pops
385
4.9
0.53
5
7.9
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.4
Teaspoons)
10
(
2.1
g per 100 calories)
6
5
5
3
0
% of an adult's daily calories
Energy and free sugars account for most of its 12 penalty points (5 and 5). It earns back credit for fibre (2). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Wheat biscuits and bran ranked from most to fewest ingredients
All 5 Waitrose own-brand cereals in this group, ranked from most to fewest ingredients. Waitrose Sultana Bran comes first with 7 ingredients and Waitrose Essential Wholewheat Biscuits comes last with 5 ingredients.
Waitrose Sultana Bran
346
6.7
0.51
7
8.4
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.5
Teaspoons)
3
(
2.4
g per 100 calories)
5
7
5
3
0
% of an adult's daily calories
Free sugars and energy account for most of its 13 penalty points (7 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Essential Bran Flakes
360
10.5
0.73
6
10.7
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.8
Teaspoons)
7
(
3
g per 100 calories)
5
10
6
4
0
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Essential High Fibre Bran
337
12.3
0.5
6
13.6
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.9
Teaspoons)
5
(
4
g per 100 calories)
5
12
8
2
0
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Essential Malted Wheats
361
10.6
0.42
6
11.3
kcal
g of
g protein
Calories
(
(
1
manufactured)
0.8
Teaspoons)
5
(
3.1
g per 100 calories)
5
11
7
2
17
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Essential Wholewheat Biscuits
358
4.4
0.28
5
12
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.3
Teaspoons)
-6
(
3.4
g per 100 calories)
5
4
7
1
0
% of an adult's daily calories
Energy and free sugars account for most of its 9 penalty points (4 and 4). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Granola ranked from most to fewest ingredients
All 8 Waitrose own-brand cereals in this group, ranked from most to fewest ingredients. Waitrose High Protein Nuts & Seeds Granola comes first with 21 ingredients and Waitrose Simply Granola comes last with 6 ingredients.
Waitrose High Protein Nuts & Seeds Granola
450
9.6
0.73
21
24.1
kcal
g of
g protein
Calories
(
(
4
manufactured)
0.7
Teaspoons)
12
(
5.4
g per 100 calories)
7
10
14
4
19
% of an adult's daily calories
Free sugars and energy account for most of its 20 penalty points (10 and 5). It earns back credit for fibre (8). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Banana & Papaya Granola
426
17.9
0.03
15
9.2
kcal
g of
g protein
Calories
(
(
2
manufactured)
1.3
Teaspoons)
10
(
2.2
g per 100 calories)
6
18
6
0
13
% of an adult's daily calories
Free sugars and energy account for most of its 19 penalty points (10 and 5). It earns back credit for fibre (9). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Free From Chocolate & Hazelnut Granola
441
31.6
0.14
15
9.3
kcal
g of
g protein
Calories
(
(
5
manufactured)
2.4
Teaspoons)
9
(
2.1
g per 100 calories)
7
32
6
1
33
% of an adult's daily calories
Free sugars and energy account for most of its 19 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Low Sugar Berry Granola
433
1.1
0.03
12
10.3
kcal
g of
g protein
Calories
(
(
2
manufactured)
0.1
Teaspoons)
-8
(
2.4
g per 100 calories)
6
1
6
0
17
% of an adult's daily calories
Energy and free sugars account for most of its 7 penalty points (5 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Low Sugar Nutty Granola
489
2.1
0.02
12
11.9
kcal
g of
g protein
Calories
(
(
2
manufactured)
0.2
Teaspoons)
2
(
2.4
g per 100 calories)
7
2
7
0
17
% of an adult's daily calories
Energy and saturated fat account for most of its 12 penalty points (6 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Raisin, Almond & Honey Granola
427
14.9
0.02
11
11
kcal
g of
g protein
Calories
(
(
2
manufactured)
1.1
Teaspoons)
7
(
2.6
g per 100 calories)
6
15
7
0
18
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Berry Granola
419
17.1
0.02
10
10.4
kcal
g of
g protein
Calories
(
(
0
manufactured)
1.3
Teaspoons)
6
(
2.5
g per 100 calories)
6
17
6
0
0
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Simply Granola
438
14.2
0.02
6
10.4
kcal
g of
g protein
Calories
(
(
1
manufactured)
1.1
Teaspoons)
6
(
2.4
g per 100 calories)
7
14
6
0
17
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Muesli ranked from most to fewest ingredients
All 8 Waitrose own-brand cereals in this group, ranked from most to fewest ingredients. Waitrose Essential Fruit Muesli comes first with 18 ingredients and Waitrose Duchy Organic Muesli with Raisins & Almonds comes last with 5 ingredients.
Waitrose Essential Fruit Muesli
347
8.6
0.07
18
7.5
kcal
g of
g protein
Calories
(
(
1
manufactured)
0.6
Teaspoons)
4
(
2.2
g per 100 calories)
5
9
4
0
6
% of an adult's daily calories
Free sugars and energy account for most of its 14 penalty points (9 and 4). It earns back credit for fibre (9) and fruit, vegetables, nuts and seeds (1). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Berry Muesli
349
3.2
0.03
15
8
kcal
g of
g protein
Calories
(
(
1
manufactured)
0.2
Teaspoons)
-7
(
2.3
g per 100 calories)
5
3
5
0
7
% of an adult's daily calories
Energy and free sugars account for most of its 7 penalty points (4 and 3). It earns back credit for fibre (10) and protein (4).
% of ingredients are manufactured
Waitrose Essential Fruit & Nut Muesli
387
0
0.03
15
9.7
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-8
(
2.5
g per 100 calories)
6
0
6
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 8 penalty points (5 and 3). It earns back credit for fibre (10), protein (5) and fruit, vegetables, nuts and seeds (1).
% of ingredients are manufactured
Waitrose Free From Gluten Muesli
365
5.5
0
9
10.7
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.4
Teaspoons)
-6
(
2.9
g per 100 calories)
5
6
6
0
0
% of an adult's daily calories
Free sugars and energy account for most of its 10 penalty points (5 and 4). It earns back credit for fibre (10), protein (5) and fruit, vegetables, nuts and seeds (1).
% of ingredients are manufactured
Waitrose Nutty Muesli
419
0
0.03
9
12.8
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-9
(
3.1
g per 100 calories)
6
0
8
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 6 penalty points (5 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Multigrain Muesli Base
412
0
0.03
6
14
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-8
(
3.4
g per 100 calories)
6
0
8
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 7 penalty points (5 and 2). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Bircher Muesli
377
0
0.08
5
10.5
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-9
(
2.8
g per 100 calories)
6
0
6
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 6 penalty points (5 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Duchy Organic Muesli with Raisins & Almonds
373
0
0.03
5
9.6
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
2.6
g per 100 calories)
6
0
6
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Clusters and crunch ranked from most to fewest ingredients
All 3 Waitrose own-brand cereals in this group, ranked from most to fewest ingredients. Waitrose Triple Chocolate Crisp comes first with 18 ingredients and Waitrose Mixed Berry Crisp comes last with 13 ingredients.
Waitrose Triple Chocolate Crisp
444
21.6
0.03
18
8.4
kcal
g of
g protein
Calories
(
(
5
manufactured)
1.6
Teaspoons)
10
(
1.9
g per 100 calories)
7
22
5
0
28
% of an adult's daily calories
Free sugars and energy account for most of its 20 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Nut Crisp
460
18.8
0.02
14
9.5
kcal
g of
g protein
Calories
(
(
1
manufactured)
1.4
Teaspoons)
9
(
2.1
g per 100 calories)
7
19
6
0
7
% of an adult's daily calories
Free sugars and energy account for most of its 19 penalty points (10 and 6). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Mixed Berry Crisp
436
19.7
0.02
13
8.1
kcal
g of
g protein
Calories
(
(
1
manufactured)
1.5
Teaspoons)
8
(
1.9
g per 100 calories)
7
20
5
0
8
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 5). It earns back credit for fibre (9). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Porridge oats, sachets and pots ranked from most to fewest ingredients
All 9 Waitrose own-brand cereals in this group, ranked from most to fewest ingredients. Waitrose Apple & Blueberry Porridge Pot comes first with 6 ingredients and Waitrose Scottish Porridge Oats comes last with 1 ingredient.
Waitrose Apple & Blueberry Porridge Pot
368
15.2
0.11
6
13
kcal
g of
g protein
Calories
(
(
1
manufactured)
1.1
Teaspoons)
7
(
3.5
g per 100 calories)
6
15
8
1
17
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (8). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Golden Syrup Porridge Pot
375
10.2
0.14
4
15.1
kcal
g of
g protein
Calories
(
(
1
manufactured)
0.8
Teaspoons)
8
(
4
g per 100 calories)
6
10
9
1
25
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (8). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Waitrose Original Porridge Pot
370
0
0.21
2
17.3
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-9
(
4.7
g per 100 calories)
6
0
10
1
0
% of an adult's daily calories
Energy and saturated fat account for most of its 6 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Porridge Oats with Wheatbran
360
0
0.02
2
13.1
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
3.6
g per 100 calories)
5
0
8
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Duchy Organic Jumbo Rolled Oats
372
0
0
1
12.2
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
3.3
g per 100 calories)
6
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Essential Porridge Oats
372
0
0
1
12.2
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
3.3
g per 100 calories)
6
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Free From Gluten Free Porridge Oats
358
0
0
1
13.2
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
3.7
g per 100 calories)
5
0
8
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Original Instant Porridge Oats
372
0
0
1
12.2
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
3.3
g per 100 calories)
6
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Waitrose Scottish Porridge Oats
372
0
0
1
12.2
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
3.3
g per 100 calories)
6
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Ingredients are counted from the ingredients lists on Waitrose own-brand listings. Each named ingredient counts once, including the parts of compound ingredients such as chocolate or crisped rice, and the vitamins and minerals added as fortification count as one.
Manufactured ingredients are those made by industrial processing rather than found in a kitchen, such as glucose syrup, protein isolates, added fibres, emulsifiers and flavourings. The share of manufactured ingredients is one of the signs Boone uses to judge whether a food is ultra-processed.