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Nestlé Black Magic nutrition

30g portionUltra-processed (NOVA 4)3 allergensNPM Score (2018): 20, higher is less healthy

Figures from Nestlé UK product page, collected by Boone. Free sugar calculated by Boone. Last checked 17 October 2026. Data checks are led by Murray Dare.

Traffic lights, per 30g portionColours from FSA guidance, per 100gHow
Energy141 kcal7% of RI1,973 kJ, 471 kcal per 100g
Fat6.4gHigh9% of RI21.2g per 100g
Saturates3.5gHigh18% of RI11.8g per 100g
Sugars17.5gHigh19% of RI58.4g per 100g
Salt0.01gLow0% of RI0.03g per 100g

Colours use the Food Standards Agency front-of-pack thresholds per 100g. RI is the adult reference intake.

How much
Who is eating
141kcal11% of the day
Where the calories come from
3%55%41%
ProteinCarbsFat
!Free sugar is the one to watch: 92% of their daily limit in 30g portion.
CaloriesEnergy141 kcal11%
Reference 1,291 kcal
Free sugarHigh17.5g92%
Limit 19g free sugar (NHS)
Saturated fatHigh3.5g25%
Guide 14g: Boone estimate, 10% of energy. No NHS limit at this age
SaltWithin limit0.01g0%
Limit 3g (NHS)
FibreTarget1.1g7%
Target 15g
ProteinTarget1g
No set target for this age

30g portion of Black Magic. Figures from Nestlé; portion figures calculated by Boone. How

Spotted something wrong? Report an errorWe check every report against the source and log what we change.

Sugar: free vs total

Free sugar calculated from the ingredientsHow
Total sugar17.5gin 30g portion, from the label
Free sugar17.5gCalculated by Boone. 4.4 teaspoons
4.4 teaspoons of free sugar in 30g portionOne teaspoon is 4g.
  • 17.5g free sugar from added sugar and syrups

Sugar in milk and whole or dried fruit is not free sugar. NHS →

17.5g as a share of the NHS daily maximum
Age 4 to 6 19g a day92%
Age 7 to 10 24g a day73%
Age 11 and over 30g a day58%

The NHS free sugar limit is 19g a day at age 4 to 6, 24g at 7 to 10 and 30g from 11. There is no limit for under 4s: they should avoid free sugar.

Against other Nestlé chocolate

#22 of 40 Nestlé chocolate for least free sugar per portion.

Sorted by free sugar per portionHow
Blue Riband 18g bar, 93 kcal9.1gToffee Crisp Biscuit 18.7g bar, 96 kcal9.2gKitKat Dark 2 Finger 20.7g bar, 104 kcal9.2gKitKat White 2 Finger 20.7g bar, 107 kcal9.4gKitKat Hazelnut 2 Finger 20.7g bar, 104 kcal10.2gKitKat Cookie Dough 2 Finger 20.7g bar, 104 kcal10.2gKitKat Orange 20.7g bar, 104 kcal10.2gKitKat 2 Finger 20.7g bar, 104 kcal10.3gCrunch 25g bar, 129 kcal12.1gMilkybar 25g bar, 136 kcal13.1gKitKat Hazelnut Sharing Bar 30g bar, 159 kcal14.3gKitKat Salted Caramel Sharing Bar 30g bar, 157 kcal14.5gMunchies 26g bar, 126 kcal14.6gLion White 30g bar, 145 kcal15gRolo 26g bar, 125 kcal15.6gMilkybar Buttons 30g bar, 164 kcal15.7gMilkybar Giant Buttons 30g bar, 164 kcal15.7gDairy Box 30g bar, 161 kcal16.1gAero Milk Sharing Bar 30g bar, 159 kcal17gQuality Street 30g bar, 140 kcal17.3gKitKat Chunky Peanut Butter 42g bar, 222 kcal17.3gBlack Magic 30g bar, 141 kcal17.5gLittle Rolo 30g bar, 149 kcal18gSmarties Sharing Bag 30g bar, 141 kcal18gWalnut Whip 30g bar, 148 kcal18.1gAero Peppermint Bubbles 30g bar, 161 kcal18.1gKitKat Cookie Dough 4 Finger 41.5g bar, 212 kcal18.6gKitKat Dark 41.5g bar, 208 kcal18.6gMatchmakers Mint 30g bar, 146 kcal18.6gToffee Crisp 38g bar, 197 kcal19gMatchmakers Orange 30g bar, 148 kcal19gAero Milk Chocolate 36g bar, 193 kcal19.8gAfter Eight 30g bar, 129 kcal19.9gKitKat Chunky 40g bar, 203 kcal20.5gKitKat 4 Finger 41.5g bar, 208 kcal20.6gAero Peppermint 36g bar, 194 kcal21.5gLion Bar 50g bar, 240 kcal22.1gSmarties 38g bar, 179 kcal22.8gYorkie Raisin & Biscuit 44g bar, 224 kcal25.7gYorkie 46g bar, 242 kcal26.4g
Swaps with less sugarLess sugar from NestléNestlé Blue Riband →9.1g free sugar per portion, 8.4g less. 93 kcal.More from Nestlé
Every Nestlé product →Sort by sugar, salt or calories

Nutrient profile score

Calculated by BooneHow2018 guidance on GOV.UK →
2026 negative points
− 6 positive points

The 2018 model indicates this portion is less healthy: it scores 20, at or above the line of 4.

← HealthierLess healthy →
20-20 best possible4 and above: less healthy40 worst possible

Higher is less healthy; 4 or more would be classed as less healthy under this model. How the score works →

#4 of 40 Nestlé chocolate for this score (lower is better).

Per 100g, as sold. Portion size is not counted.
Score breakdown: +26 negative, −6 positive+
Negative points+26
Energy 1,973 kJ per 100g+6 of 10
Saturated fat 11.8g per 100g+10 of 10
Free sugars 58.4g per 100g+10 of 10
Calculated by Boone from the ingredient list
Salt 0.03g per 100g0 of 10
Positive points−6
Fibre 3.7g per 100g−6 of 10
Fruit, veg, nuts and seeds counted as 00 of 5
Too little fruit, vegetables, nuts or seeds to score
Protein 3.3g per 100g−1 of 5
Not counted, see below
Protein not counted. With 26 negative points, its 1 protein points are not counted. Why →
Final score: 26 − 620

What is in it

26 ingredients; 7 are additives or industrial ingredients (orange).

19 basic, 7 orange
Ingredients26 ingredients, 7 orange
Sugarcocoa massglucose syruppalmpalm kernelsheamilkcocoa butterroasted almondsroasted hazelnutshazelnut pastefat-reduced cocoa powderskimmed milk powderlecithinspolyglycerol polyricinoleateglycerolcitric acidinvertasesalthazelnutegg white powdersweet potatoapplecherryradishpaprika extract
No added vitamins or minerals

The ingredient list does not include any fortification.

How processed is it?

NOVA group 4
1 Unprocessed
2 Ingredients
3 Processed
4 Ultra-processed

Group 4 because the ingredient list includes the industrial ingredients below. Added vitamins and minerals are not counted. How NOVA works →

6 types of industrial ingredient+

Allergens

3 contain11 not listed
EggsContains
MilkContains
NutsContains
CeleryNot listed
Cereals containing glutenNot listed
CrustaceansNot listed
FishNot listed
LupinNot listed
MolluscsNot listed
MustardNot listed
PeanutsNot listed
SesameNot listed
SoybeansNot listed
Sulphur dioxide and sulphitesNot listed
Check the pack. Contains is taken from the ingredient list. May contain warnings are not shown here, and recipes change.

Full nutrition by portion

Per 100g as sold, and per portion.

Per100g30g portion
Energy471 kcal141 kcal
Fat21.2g6.4g
of which saturates11.8g3.5g
Carbohydrate64.2g19.3g
of which sugars58.4g17.5g
Free sugar (Boone)58.4g17.5g
Fibre3.7g1.1g
Protein3.3g1g
Salt0.03g0.01g

Quick answers

How many calories are in Nestlé Black Magic?+

141 kcal in 30g portion. Per 100g it is 471 kcal.

How much sugar is in Nestlé Black Magic?+

30g portion has 17.5g of sugar, and Boone calculates 17.5g of it is free sugar, about 4.4 teaspoons. That is 92% of the 19g daily limit for a child aged 4 to 6 and 58% of the 30g adult limit.

Is Nestlé Black Magic good for children?+

30g portion gives 1.1g of fibre and 92% of a 4 to 6 year old’s free sugar limit. Nestlé Blue Riband has 9.1g of free sugar per portion.

Is Nestlé Black Magic ultra-processed?+

Yes, NOVA group 4. The ingredient list includes modified starches and sugars, emulsifiers, humectants, acidity regulators, thickeners and gelling agents, colours.

What is the nutrient profile score of Nestlé Black Magic?+

20 on the UK Nutrient Profiling Model 2018, calculated by Boone per 100g. Scores run from -20 to 40; 4 or more would be classed as less healthy.

Where the figures come from

Source. Nestlé UK product page, nutrition panel and ingredient list, per 100g as sold.

Collected. Copied by Boone from Nestlé’s published figures. Data checks are led by Murray Dare.

Calculated by Boone. Free sugar, portion figures, traffic lights and the nutrient profile score. Labelled where they appear.

Limits. NHS free sugar and salt limits by age; UK reference intakes for adults.

Full methodology →UK Nutrient Profiling Model 2018 →NOVA food processing →
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