Figures from Nestlé’s nutrition panel, collected by Boone. Free sugar calculated by Boone. Last checked 17 October 2026. Data checks are led by Murray Dare.
Colours use the Food Standards Agency front-of-pack thresholds per 100g. RI is the adult reference intake. Cereal only, before milk.
30g of Go Free Choco Flakes, no milk. Cereal figures from Nestlé; milk figures are typical UK values. Calorie split calculated by Boone. How
Sugar in milk and whole or dried fruit is not free sugar. Milk on top adds about 6g of sugar that does not count. NHS →
The NHS free sugar limit is 19g a day at age 4 to 6, 24g at 7 to 10 and 30g from 11. There is no limit for under 4s: they should avoid free sugar.
#32 of 32 Nestlé cereals for least free sugar.
Shredded Wheat Bitesize 4.3g fibre, 109 kcal0g
Shredded Wheat 4.2g fibre, 107 kcal0gShredded Wheat Raisin 3.1g fibre, 102 kcal0gGo Free Corn Flakes 1.3g fibre, 115 kcal2.6g
Shreddies Original 3.6g fibre, 109 kcal3.8gShredded Wheat Active 3.4g fibre, 115 kcal4.1gShredded Wheat Honey & Nut 3.5g fibre, 114 kcal4.5gShredded Wheat Happy Heart 3.5g fibre, 113 kcal4.6gShredded Wheat Red Berries 2.4g fibre, 105 kcal4.9gShredded Wheat Apricot 2.8g fibre, 100 kcal5gShredded Wheat Blueberry 2.8g fibre, 100 kcal5.1g
Cheerios Multigrain 2.8g fibre, 114 kcal5.3gCheerios Very Berry 2.8g fibre, 109 kcal6gShreddies Peanut Butter 3.2g fibre, 110 kcal6.4gNesquik Minis 2.7g fibre, 112 kcal6.5gNesquik 2.6g fibre, 113 kcal6.6g
Shreddies Coco 2.9g fibre, 111 kcal6.7gNesquik Strawberry 2.1g fibre, 114 kcal6.7gShreddies Frosted 2.8g fibre, 111 kcal6.7gShreddies Honey 2.8g fibre, 111 kcal6.7gCheerios Honey 2.6g fibre, 113 kcal6.7gGolden Nuggets 2.1g fibre, 112 kcal6.7gCookie Crisp 1.8g fibre, 118 kcal6.7gLion Triple Crunchy 1.9g fibre, 122 kcal7.1gKitKat Cereal 2g fibre, 126 kcal7.2gCuriously Cinnamon 1.9g fibre, 124 kcal7.2gLion Cereal 2.1g fibre, 122 kcal7.4gCookie Crisp Brownie 2g fibre, 116 kcal7.4gGolden Grahams 2g fibre, 113 kcal7.4gCuriously Cinnamon Churros 1.6g fibre, 118 kcal7.5gGo Free Honey Nut Corn Flakes 1.5g fibre, 119 kcal8gGo Free Choco Flakes 1.2g fibre, 118 kcal8.1gWhere a 30g bowl sits against every own-brand cereal from Asda, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
More free sugar than 98% of the 318 supermarket cereals.
Less fibre than 85% of the 318 supermarket cereals.
Less protein than 98% of the 318 supermarket cereals.
More salt than 100% of the 318 supermarket cereals.
The 2018 model indicates this cereal is less healthy: it scores 14, at or above the line of 4.
Higher is less healthy; 4 or more would be classed as less healthy under this model. How the score works →
#32 of 32 Nestlé cereals for this score (lower is better).
11 ingredients; 3 are additives or industrial ingredients (orange).
Nestlé adds vitamins and minerals to this cereal. They are counted as one ingredient and are not a marker of ultra-processing.
Group 4 because the ingredient list includes the industrial ingredients below. Added vitamins and minerals are not counted. How NOVA works →
Cereal only, before milk. Nestlé gives a pack serving of 30g.
| Per | 100g | 25g | 30g | 45g |
|---|---|---|---|---|
| Energy | 394 kcal | 99 kcal | 118 kcal | 177 kcal |
| Fat | 3.7g | 0.9g | 1.1g | 1.7g |
| of which saturates | 1g | 0.3g | 0.3g | 0.5g |
| Carbohydrate | 81.8g | 20.5g | 24.5g | 36.8g |
| of which sugars | 26.9g | 6.7g | 8.1g | 12.1g |
| Free sugar (Boone) | 26.9g | 6.7g | 8.1g | 12.1g |
| Fibre | 4g | 1g | 1.2g | 1.8g |
| Protein | 6.1g | 1.5g | 1.8g | 2.7g |
| Salt | 0.98g | 0.25g | 0.29g | 0.44g |
A 30g bowl has 8.1g of sugar, and Boone calculates 8.1g of it is free sugar, about 2 teaspoons. That is 42% of the 19g daily limit for a child aged 4 to 6 and 27% of the 30g adult limit.
118 kcal in a 30g bowl, or 177 kcal with 125ml of semi-skimmed milk. Per 100g it is 394 kcal.
A 30g bowl gives 1.2g of fibre and 42% of a 4 to 6 year old’s free sugar limit. Nestlé Shredded Wheat Bitesize has 0g of free sugar a bowl.
Yes, NOVA group 4. The ingredient list includes emulsifiers, modified starches and sugars, flavourings.
14 on the UK Nutrient Profiling Model 2018, calculated by Boone per 100g. Scores run from -20 to 40; 4 or more would be classed as less healthy.
Source. Nestlé Cereals UK product page, nutrition panel and ingredient list, per 100g as sold.
Collected. Copied by Boone from Nestlé published figures. Data checks are led by Murray Dare.
Calculated by Boone. Free sugar, portion figures, milk, traffic lights and the nutrient profile score. Labelled where they appear.
Limits. NHS free sugar and salt limits by age; UK reference intakes for adults.
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