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Nestlé Shredded Wheat Bitesize Blueberry nutrition

30g bowl, pack serving 45gUltra-processed (NOVA 4)1 allergenNPM Score (2018): 4, higher is less healthy

Figures from Nestlé’s nutrition panel, collected by Boone. Free sugar calculated by Boone. Last checked 17 October 2026. Data checks are led by Murray Dare.

Traffic lights, per 30g bowlColours from FSA guidance, per 100gHow
Energy100 kcal5% of RI1,410 kJ, 334 kcal per 100g
Fat0.4gLow1% of RI1.4g per 100g
Saturates0.1gLow0% of RI0.3g per 100g
Sugars5.1gMedium6% of RI17g per 100g
Salt0.05gLow1% of RI0.17g per 100g

Colours use the Food Standards Agency front-of-pack thresholds per 100g. RI is the adult reference intake. Cereal only, before milk.

How much
Milk, 125ml
Who is eating
100kcal8% of the day
Where the calories come from
10%84%4%
ProteinCarbsFat
!Free sugar is the one to watch: 27% of their daily limit in a 30g bowl.
CaloriesEnergy100 kcal8%
Reference 1,291 kcal
Free sugarHigh5.1g27%
Limit 19g (NHS)
Saturated fatWithin limit0.1g1%
Guide 14g: Boone estimate, 10% of energy. No NHS limit at this age
SaltWithin limit0.05g2%
Limit 3g (NHS)
FibreTarget2.8g19%
Target 15g
ProteinTarget2.4g
No set target for this age

30g of Shredded Wheat Blueberry, no milk. Cereal figures from Nestlé; milk figures are typical UK values. Calorie split calculated by Boone. How

Spotted something wrong? Report an errorWe check every report against the source and log what we change.

Sugar in a bowl: free vs total

Free sugar calculated from the ingredientsHow
Total sugar5.1gin a 30g bowl, from the label
Free sugar5.1gCalculated by Boone. 1.3 teaspoons
1.3 teaspoons of free sugar in a 30g bowlOne teaspoon is 4g.
  • 5.1g free sugar from dextrose, glucose syrup, sugar and blueberry puree concentrate

Sugar in milk and whole or dried fruit is not free sugar. Milk on top adds about 6g of sugar that does not count. NHS →

5.1g as a share of the NHS daily maximum
Age 4 to 6 19g a day27%
Age 7 to 10 24g a day21%
Age 11 and over 30g a day17%

The NHS free sugar limit is 19g a day at age 4 to 6, 24g at 7 to 10 and 30g from 11. There is no limit for under 4s: they should avoid free sugar.

Against other Nestlé cereals

#11 of 32 Nestlé cereals for least free sugar.

Sorted by free sugar a bowlHow
Shredded Wheat BitesizeShredded Wheat Bitesize 4.3g fibre, 109 kcal0gShredded WheatShredded Wheat 4.2g fibre, 107 kcal0gShredded Wheat Raisin 3.1g fibre, 102 kcal0gGo Free Corn Flakes 1.3g fibre, 115 kcal2.6gShreddies OriginalShreddies Original 3.6g fibre, 109 kcal3.8gShredded Wheat Active 3.4g fibre, 115 kcal4.1gShredded Wheat Honey & Nut 3.5g fibre, 114 kcal4.5gShredded Wheat Happy Heart 3.5g fibre, 113 kcal4.6gShredded Wheat Red Berries 2.4g fibre, 105 kcal4.9gShredded Wheat Apricot 2.8g fibre, 100 kcal5gShredded Wheat Blueberry 2.8g fibre, 100 kcal5.1gCheerios MultigrainCheerios Multigrain 2.8g fibre, 114 kcal5.3gCheerios Very Berry 2.8g fibre, 109 kcal6gShreddies Peanut Butter 3.2g fibre, 110 kcal6.4gNesquik Minis 2.7g fibre, 112 kcal6.5gNesquik 2.6g fibre, 113 kcal6.6gShreddies CocoShreddies Coco 2.9g fibre, 111 kcal6.7gNesquik Strawberry 2.1g fibre, 114 kcal6.7gShreddies Frosted 2.8g fibre, 111 kcal6.7gShreddies Honey 2.8g fibre, 111 kcal6.7gCheerios HoneyCheerios Honey 2.6g fibre, 113 kcal6.7gGolden Nuggets 2.1g fibre, 112 kcal6.7gCookie Crisp 1.8g fibre, 118 kcal6.7gLion Triple Crunchy 1.9g fibre, 122 kcal7.1gKitKat Cereal 2g fibre, 126 kcal7.2gCuriously Cinnamon 1.9g fibre, 124 kcal7.2gLion Cereal 2.1g fibre, 122 kcal7.4gCookie Crisp Brownie 2g fibre, 116 kcal7.4gGolden Grahams 2g fibre, 113 kcal7.4gCuriously Cinnamon Churros 1.6g fibre, 118 kcal7.5gGo Free Honey Nut Corn Flakes 1.5g fibre, 119 kcal8gGo Free Choco Flakes 1.2g fibre, 118 kcal8.1g
Swaps with less sugarShredded Wheat BitesizeLess sugar from NestléNestlé Shredded Wheat Bitesize →0g free sugar a bowl, 5.1g less. 4.3g fibre.Lowest sugar at a supermarketAsda Original Porridge Sachets →0g free sugar a bowl. 5.1g fibre.More from Nestlé
Every Nestlé product →Sort by sugar, salt or calories

Against 318 supermarket cereals

Where a 30g bowl sits against every own-brand cereal from Asda, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.

Free sugar5.1g a bowl
0gMiddle 3.3g10g

More free sugar than 76% of the 318 supermarket cereals.

Fibre2.8g a bowl
0.03gMiddle 2.3g7.8g

More fibre than 75% of the 318 supermarket cereals.

Protein2.4g a bowl
1.5gMiddle 3g8.7g

Less protein than 77% of the 318 supermarket cereals.

Salt0.05g a bowl
0gMiddle 0.04g0.28g

More salt than 52% of the 318 supermarket cereals.

Nutrient profile score

Calculated by BooneHow2018 guidance on GOV.UK →
414 negative points
− 10 positive points

The 2018 model indicates this cereal is less healthy: it scores 4, at or above the line of 4.

← HealthierLess healthy →
4-20 best possible4 and above: less healthy40 worst possible

Higher is less healthy; 4 or more would be classed as less healthy under this model. How the score works →

#4 of 32 Nestlé cereals for this score (lower is better).

Per 100g of cereal, as sold. Portion size is not counted.
Score breakdown: +14 negative, −10 positive+
Negative points+14
Energy 1,410 kJ per 100g+4 of 10
Saturated fat 0.3g per 100g0 of 10
Free sugars 17g per 100g+10 of 10
Calculated by Boone from the ingredient list
Salt 0.17g per 100g0 of 10
Positive points−10
Fibre 9.3g per 100g−10 of 10
Fruit, veg, nuts and seeds counted as 00 of 5
Too little fruit, vegetables, nuts or seeds to score
Protein 8g per 100g−4 of 5
Not counted, see below
Protein not counted. With 14 negative points, its 4 protein points are not counted. Why →
Final score: 14 − 104

What is in it

12 ingredients; 8 are additives or industrial ingredients (orange).

4 basic, 8 orange
Ingredients12 ingredients, 8 orange
Whole grain wheat (72.2%)glyceroldextroseglucose syrupsugarblueberry puree concentrate (3.8%)maltodextrinmalic acidtrisodium citratepectinflavouringscalcium citrate
No added vitamins or minerals

The ingredient list does not include any fortification.

How processed is it?

NOVA group 4
1 Unprocessed
2 Ingredients
3 Processed
4 Ultra-processed

Group 4 because the ingredient list includes the industrial ingredients below. Added vitamins and minerals are not counted. How NOVA works →

5 types of industrial ingredient+

Allergens

1 contain13 not listed
Cereals containing glutenContains
CeleryNot listed
CrustaceansNot listed
EggsNot listed
FishNot listed
LupinNot listed
MilkNot listed
MolluscsNot listed
MustardNot listed
NutsNot listed
PeanutsNot listed
SesameNot listed
SoybeansNot listed
Sulphur dioxide and sulphitesNot listed
Check the pack. Contains is taken from the ingredient list. May contain warnings are not shown here, and recipes change.

Full nutrition by portion

Cereal only, before milk. Nestlé gives a pack serving of 45g.

Per100g25g30g45g
Energy334 kcal84 kcal100 kcal150 kcal
Fat1.4g0.4g0.4g0.6g
of which saturates0.3g0.1g0.1g0.1g
Carbohydrate70.4g17.6g21.1g31.7g
of which sugars17g4.3g5.1g7.7g
Free sugar (Boone)17g4.3g5.1g7.7g
Fibre9.3g2.3g2.8g4.2g
Protein8g2g2.4g3.6g
Salt0.17g0.04g0.05g0.08g

Quick answers

How much sugar is in a bowl of Nestlé Shredded Wheat Bitesize Blueberry?+

A 30g bowl has 5.1g of sugar, and Boone calculates 5.1g of it is free sugar, about 1.3 teaspoons. That is 27% of the 19g daily limit for a child aged 4 to 6 and 17% of the 30g adult limit.

How many calories are in a bowl of Nestlé Shredded Wheat Bitesize Blueberry?+

100 kcal in a 30g bowl, or 159 kcal with 125ml of semi-skimmed milk. Per 100g it is 334 kcal.

Is Nestlé Shredded Wheat Bitesize Blueberry good for children?+

A 30g bowl gives 2.8g of fibre and 27% of a 4 to 6 year old’s free sugar limit. Nestlé Shredded Wheat Bitesize has 0g of free sugar a bowl.

Is Nestlé Shredded Wheat Bitesize Blueberry ultra-processed?+

Yes, NOVA group 4. The ingredient list includes humectants, modified starches and sugars, acidity regulators, thickeners and gelling agents, flavourings.

What is the nutrient profile score of Nestlé Shredded Wheat Bitesize Blueberry?+

4 on the UK Nutrient Profiling Model 2018, calculated by Boone per 100g. Scores run from -20 to 40; 4 or more would be classed as less healthy.

Where the figures come from

Source. Nestlé Cereals UK product page, nutrition panel and ingredient list, per 100g as sold.

Collected. Copied by Boone from Nestlé published figures. Data checks are led by Murray Dare.

Calculated by Boone. Free sugar, portion figures, milk, traffic lights and the nutrient profile score. Labelled where they appear.

Limits. NHS free sugar and salt limits by age; UK reference intakes for adults.

Full methodology →UK Nutrient Profiling Model 2018 →NOVA food processing →
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