32 of the 42 Morrisons own-brand cereals count as less healthy under the government's 2018 nutrient profiling model. Morrisons Extra Fruity Muesli has the best score, with -14, and Morrisons Free From Dark Chocolate Clusters has the worst score, with 21. Below are all 42 ranked from healthiest to least healthy, in seven groups.
All 5 Morrisons own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Morrisons Cornflakes comes first with a score of 7 and Morrisons Honey Nut Corn Flakes comes last with a score of 15.
All 9 Morrisons own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Morrisons Puffed Wheat comes first with a score of -11 and Morrisons Free From Honey Loops comes last with a score of 15.
All 4 Morrisons own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Morrisons Wheat Biscuits comes first with a score of -6 and Morrisons Fruit & Fibre comes last with a score of 6.
All 7 Morrisons own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Morrisons Applied Nutrition High Protein Granola Berries comes first with a score of 6 and Morrisons Superberry Granola comes last with a score of 10.
All 3 Morrisons own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Morrisons Extra Fruity Muesli comes first with a score of -14 and Morrisons Fruit & Nut Muesli comes last with a score of -8.
All 4 Morrisons own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Morrisons Strawberry Crisp comes first with a score of 9 and Morrisons Free From Dark Chocolate Clusters comes last with a score of 21.
All 10 Morrisons own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Morrisons Free From Gluten Free Porridge Oats comes first with a score of -10 and Morrisons Free From Original Porridge Pot comes last with a score of 7.
Scores use the government's 2018 nutrient profiling model, calculated per 100g from the nutrition panels and ingredients on Morrisons own-brand listings. Points are added for energy, saturated fat, free sugars and salt, and taken away for fibre, protein, and fruit, vegetable, nut and seed content. Foods scoring 4 or more are classed as less healthy.
Fruit, nut and seed content is taken from the percentages declared in each ingredients list, so cereals that do not declare them score zero for it. The model scores what a cereal is made of rather than how much you eat.