Figures from Morrisons product page, collected by Boone. Free sugar estimated by Boone. Last checked 26 October 2026. Data checks are led by Murray Dare.
The label gives figures by volume, not by weight, so Boone shows them per 100ml. The traffic lights and nutrient profile score are worked out on those figures, so treat them as a guide: ice cream weighs less than water, so figures by weight would be higher. Free sugar leaves out an estimated 3.5g of lactose per 100ml, worked out from the protein, because milk carries about 1.4g of lactose for every 1g of protein and this is a milk-based product. Lactose is the sugar in milk and is not free sugar.
Colours use the Food Standards Agency front-of-pack thresholds per 100ml. RI is the adult reference intake.
One cone (100ml) of Buttons Ice Cream Cone. Figures from the retailer’s pack panel; portion figures calculated by Boone. How
Sugar in milk and whole or dried fruit is not free sugar. NHS →
The NHS free sugar limit is 19g a day at age 4 to 6, 24g at 7 to 10 and 30g from 11. There is no limit for under 4s: they should avoid free sugar.
#2 of 16 Cadbury ice creams and lollies for least free sugar per portion.
The 2018 model indicates this portion is less healthy: it scores 19, at or above the line of 4.
Higher is less healthy; 4 or more would be classed as less healthy under this model. How the score works →
#1 of 16 Cadbury ice creams and lollies for this score (lower is better).
27 ingredients; 10 are additives or industrial ingredients (orange).
The ingredient list does not include any fortification.
Group 4 because the ingredient list includes the industrial ingredients below. Added vitamins and minerals are not counted. How NOVA works →
Per 100ml as sold, and per portion.
| Per | 100ml | One cone (100ml) |
|---|---|---|
| Energy | 200 kcal | 200 kcal |
| Fat | 9.9g | 9.9g |
| of which saturates | 6.8g | 6.8g |
| Carbohydrate | 25g | 25g |
| of which sugars | 14.3g | 14.3g |
| Free sugar (Boone) | 10.8g | 10.8g |
| Fibre | 0.6g | 0.6g |
| Protein | 2.7g | 2.7g |
| Salt | 0.02g | 0.02g |
200 kcal in one cone (100ml). Per 100ml it is 200 kcal.
One cone (100ml) has 14.3g of sugar, and Boone estimates 10.8g of it is free sugar, about 2.7 teaspoons. That is 57% of the 19g daily limit for a child aged 4 to 6 and 36% of the 30g adult limit.
One cone (100ml) gives 0.6g of fibre and 57% of a 4 to 6 year old’s free sugar limit. Cadbury Crunchie Mini Ice Cream Sticks has 10g of free sugar per portion.
Yes, NOVA group 4. The ingredient list includes emulsifiers, flavourings, modified starches and sugars, thickeners and gelling agents, colours.
19 on the UK Nutrient Profiling Model 2018, calculated by Boone per 100ml. Scores run from -20 to 40; 4 or more would be classed as less healthy.
Source. Morrisons product page, nutrition panel and ingredient list, per 100ml as sold.
Collected. Copied by Boone from the Morrisons product page. Cadbury’s own page does not give full per 100ml figures for this product. Data checks are led by Murray Dare.
Calculated by Boone. Free sugar, portion figures, traffic lights and the nutrient profile score. Labelled where they appear.
Limits. NHS free sugar and salt limits by age; UK reference intakes for adults.
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