Figures from the nutrition panel on Morrisons’s product page, collected by Boone. Free sugar calculated by Boone. Last checked 17 October 2026. Data checks are led by Murray Dare.
Jordans’ page suggests a 45g bowl, but its per serving figures are for 35g, which is the serving Morrisons gives. Boone uses 35g.
Colours use the Food Standards Agency front-of-pack thresholds per 100g. RI is the adult reference intake. Cereal only, before milk.
30g of Popped Oat Crunch Honey, no milk. Cereal figures from the pack panel; milk figures are typical UK values. Calorie split calculated by Boone. How
Sugar in milk and whole or dried fruit is not free sugar. Milk on top adds about 6g of sugar that does not count. NHS →
The NHS free sugar limit is 19g a day at age 4 to 6, 24g at 7 to 10 and 30g from 11. There is no limit for under 4s: they should avoid free sugar.
#11 of 26 Jordans cereals for least free sugar.
Where a 30g bowl sits against every own-brand cereal from Asda, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.
More free sugar than 73% of the 318 supermarket cereals.
More fibre than 94% of the 318 supermarket cereals.
Less protein than 71% of the 318 supermarket cereals.
Less salt than 58% of the 318 supermarket cereals.
The 2018 model indicates this cereal is less healthy: it scores 6, at or above the line of 4.
Higher is less healthy; 4 or more would be classed as less healthy under this model. How the score works →
#9 of 26 Jordans cereals for this score (lower is better).
13 ingredients; 4 are additives or industrial ingredients (orange).
The ingredient list does not include any fortification.
Group 4 because the ingredient list includes the industrial ingredients below. Added vitamins and minerals are not counted. How NOVA works →
Cereal only, before milk. Jordans gives a pack serving of 35g.
| Per | 100g | 25g | 30g | 35g | 45g |
|---|---|---|---|---|---|
| Energy | 417 kcal | 104 kcal | 125 kcal | 146 kcal | 188 kcal |
| Fat | 13g | 3.3g | 3.9g | 4.6g | 5.9g |
| of which saturates | 1.2g | 0.3g | 0.4g | 0.4g | 0.5g |
| Carbohydrate | 60g | 15g | 18g | 21g | 27g |
| of which sugars | 16g | 4g | 4.8g | 5.6g | 7.2g |
| Free sugar (Boone) | 16g | 4g | 4.8g | 5.6g | 7.2g |
| Fibre | 14g | 3.5g | 4.2g | 4.9g | 6.3g |
| Protein | 8.5g | 2.1g | 2.6g | 3g | 3.8g |
| Salt | 0.05g | 0.01g | 0.02g | 0.02g | 0.02g |
A 30g bowl has 4.8g of sugar, and Boone calculates 4.8g of it is free sugar, about 1.2 teaspoons. That is 25% of the 19g daily limit for a child aged 4 to 6 and 16% of the 30g adult limit.
125 kcal in a 30g bowl, or 184 kcal with 125ml of semi-skimmed milk. Per 100g it is 417 kcal.
A 30g bowl gives 4.2g of fibre and 25% of a 4 to 6 year old’s free sugar limit. Jordans No Added Sugar Granola Apple & Berry has 0g of free sugar a bowl.
Yes, NOVA group 4. The ingredient list includes isolated fibres, modified starches and sugars, flavourings, antioxidants.
6 on the UK Nutrient Profiling Model 2018, calculated by Boone per 100g. Scores run from -20 to 40; 4 or more would be classed as less healthy.
Source. Morrisons product page, nutrition panel and ingredient list, per 100g as sold.
Collected. Copied by Boone from Morrisons product page. Data checks are led by Murray Dare.
Calculated by Boone. Free sugar, portion figures, milk, traffic lights and the nutrient profile score. Labelled where they appear.
Limits. NHS free sugar and salt limits by age; UK reference intakes for adults.
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