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McCoy's Salt & Malt Vinegar: calories, salt and nutrition

How many calories are in McCoy's Salt & Malt Vinegar? It varies by pack size: a standard bag (25g) contains 125 kcal and 0.53g of salt. A sharing bag (150g) contains 752 kcal and 3.17g of salt, 53% of the adult daily salt limit.

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Nutrition by pack size

The table below shows how the nutrition of McCoy's Salt & Malt Vinegar changes across pack formats.

Nutrition by pack size: McCoy's Salt & Malt Vinegar

Pack sizeCaloriesFatSat fatSugarSalt
Standard bag (25g)125 kcal7.1g0.74g0.26g0.53g
Grab bag (45g)225 kcal12.78g1.33g0.47g0.95g
Sharing bag (150g)752 kcal42.6g4.43g1.58g3.17g

Salt highlighted in amber above 38% of adult daily limit (2.3g), red above 75% (4.5g). All figures calculated from per-100g nutrition.

McCoy's Salt & Malt Vinegar contains 501 kcal, 28.4g of fat (2.95g saturated), 56.8g of carbohydrate (1.05g sugar), 4.21g of fibre, 6.32g of protein and 2.11g of salt per 100g.

McCoy's Salt & Malt Vinegar is the saltiest item in the McCoy's core range at 2.11g of salt per 100g. A sharing bag (150g) delivers 3.17g of salt, exceeding the adult daily limit of 3g for children aged 4 to 6 from a single product.

A standard bag (25g) and a sharing bag (150g) contain very different amounts. A standard bag delivers 125 kcal and 0.53g of salt. A sharing bag delivers 752 kcal and 3.17g of salt, 53% of the adult daily limit, from a single product.

This matters because crisps are one of the easiest snacks to eat passively. Opening a sharing bag while watching television, or finishing a grab bag that was opened for a small snack, is common. The table above shows the nutritional impact at each pack size so the difference is visible before reaching into the bag.

How it compares to daily limits by age group

The table below shows how a standard portion of McCoy's Salt & Malt Vinegar compares to daily limits for sugar, salt and protein across age groups.

Sugar, salt and protein by age group: McCoy's Salt & Malt Vinegar (standard bag, 25g)

Age groupSugar (g / % limit)Salt (g / % limit)Protein (g / % target)
Age 4 to 60.26g / 1%0.53g / 18%1.58g / 8%
Age 7 to 100.26g / 1%0.53g / 11%1.58g / 6%
Age 11 to 170.26g / 1%0.53g / 9%1.58g / 4%
Adult0.26g / 1%0.53g / 9%1.58g / 3%

Based on standard portion. Sugar and salt % vs NHS/SACN daily limits. Red = 75%+ of limit, amber = 20-74%, green = under 20%.

Salt

McCoy's Salt & Malt Vinegar contains 2.11g of salt per 100g. A standard bag (25g) delivers 0.53g of salt, 9% of the adult daily limit of 6g and 18% of the limit for a child aged 4 to 6 (3g). A sharing bag (150g) delivers 3.17g of salt, 53% of the adult daily limit.

At 2.11g of salt per 100g, this is one of the saltier products in this guide. Regular consumption of high-salt foods is associated with raised blood pressure. The NHS recommends adults eat no more than 6g of salt per day; for children the limit is lower.

Saturated fat

McCoy's Salt & Malt Vinegar contains 2.95g of saturated fat per 100g, 15% of the adult daily guideline of 20g. A standard bag (25g) delivers 0.74g of saturated fat (4% of the adult guideline). A sharing bag (150g) delivers 4.43g (22% of the adult guideline).

The saturated fat content of 2.95g per 100g is relatively low for this type of snack. Most crisps fried in sunflower oil contain 2 to 3.5g of saturated fat per 100g.

Sugar

McCoy's Salt & Malt Vinegar contains 1.05g of sugar per 100g. For most savoury snacks, sugar is a minor component of the seasoning blend rather than a primary ingredient. A standard bag (25g) contains 0.26g of sugar, a negligible contribution to the daily free sugar limit of 30g for adults.

Fibre and protein

McCoy's Salt & Malt Vinegar contains 4.21g of fibre and 6.32g of protein per 100g. A standard bag (25g) provides 1.05g of fibre (4% of the adult daily target of 30g) and 1.58g of protein.

Ultra-processed food: what is really in it

McCoy's Salt & Malt Vinegar is made from one main component: ridge-cut potato crisps.

Reading the ingredient list closely, it contains flavourings and acidity regulators. Flavourings create or enhance the taste of the product, often replacing or supplementing natural flavour sources to deliver a consistent result across batches. Acidity regulators create a sour or vinegary note without liquid acid, used in salt-and-vinegar and pickled-onion flavours.

A home-made equivalent, prepared in one kitchen from whole ingredients, would use a handful of recognisable components with no additives. These processing aids are used because the brief contact time during industrial frying or baking is insufficient to develop the complex, stable flavours the seasoning provides at scale.

Ridge-cut potato crisps

Potato, sunflower oil, salt and malt vinegar seasoning (wheat flour, salt, barley malt vinegar, acidity regulator (sodium diacetate), flavouring)

Looking at the ingredient list tells a different story from just the headline numbers. The additives and processing aids give this product its consistent flavour at industrial scale.

Processing (NOVA classification)

McCoy's Salt & Malt Vinegar falls into NOVA group 4, ultra-processed food. The NOVA classification system groups foods by the extent and purpose of the processing involved. Group 4 covers products formulated from substances derived from foods plus additives, with little or no whole food recognisable in the final product. In this item that includes flavourings and acidity regulators. This classification applies to almost all commercially produced flavoured crisps and snacks, regardless of whether they are marketed as baked, hand-cooked, natural or healthier.

Allergens at a glance

Allergen information: McCoy's Salt & Malt Vinegar

WheatContains
RyeNot present
BarleyContains
OatsNot present
SesameNot present
SoyaNot present
MilkMay contain traces
EggsNot present
FishNot present
CrustaceansNot present
CeleryMay contain traces
MustardNot present
MolluscsNot present
LupinNot present

Frequently asked questions

It depends on the pack size. Standard bag (25g): 125 kcal; Grab bag (45g): 225 kcal; Sharing bag (150g): 752 kcal.

Standard bag (25g): 0.53g of salt (9% of the adult daily limit); Grab bag (45g): 0.95g of salt (16% of the adult daily limit); Sharing bag (150g): 3.17g of salt (53% of the adult daily limit). The adult daily limit is 6g; for children aged 7 to 10 it is 5g and for children aged 4 to 6 it is 3g.

McCoy's Salt & Malt Vinegar contains 28.4g of total fat and 2.95g of saturated fat per 100g. A standard bag (25g) contains 7.1g of total fat and 0.74g of saturated fat.

McCoy's Salt & Malt Vinegar contains 1.05g of sugar per 100g, a minor component of the seasoning blend. A standard bag (25g) contains 0.26g of sugar.

Yes. McCoy's Salt & Malt Vinegar falls into NOVA group 4, ultra-processed food. It contains flavourings and acidity regulators, used to create or enhance the flavour and appearance of the product. This classification applies to almost all commercially produced flavoured crisps and snacks.

McCoy's Salt & Malt Vinegar contains wheat and barley. May also contain traces of milk and celery.

Standard bag (25g): 125 kcal, 0.53g salt, 0.74g saturated fat; Grab bag (45g): 225 kcal, 0.95g salt, 1.33g saturated fat; Sharing bag (150g): 752 kcal, 3.17g salt, 4.43g saturated fat.

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Nutrition information from manufacturer official sources and UK FoodData Central. Figures calculated per 100g; per-portion values are proportional estimates and may vary slightly from pack label figures. Reference intakes: EU Reference Intakes for an average adult (2,000 kcal); NHS/SACN salt and saturated fat guidelines. For guidance only, not medical advice.