33 of the 43 Asda own-brand cereals count as less healthy under the government's 2018 nutrient profiling model. Asda Original Porridge Sachets has the best score, with -11, and Asda Free From Choco Nut Squares has the worst score, with 15. Below are all 43 ranked from healthiest to least healthy, in seven groups.
All 8 Asda own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Asda Free From Corn Flakes comes first with a score of 6 and Asda Special Flakes comes last with a score of 14.
All 13 Asda own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Asda Choco Hoops comes first with a score of 5 and Asda Free From Choco Nut Squares comes last with a score of 15.
All 10 Asda own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Asda Just Essentials Wheat Bisks comes first with a score of -7 and Asda Chocolate Wheat Bisks comes last with a score of 6.
All 3 Asda own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Asda Exceptional Mixed Berry Granola comes first with a score of 6 and Asda Chocolate Protein Granola comes last with a score of 9.
All 2 Asda own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Asda Exceptional Mixed Nut Muesli comes first with a score of -10 and Asda Exceptional Fruity Berry Muesli comes last with a score of -1.
All 3 Asda own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Asda Strawberry Crisp comes first with a score of 6 and Asda Honey Nut & Milk Choc Crunch comes last with a score of 12.
All 4 Asda own-brand cereals in this group, ranked from healthiest to least healthy by nutrient profiling score. Asda Original Porridge Sachets comes first with a score of -11 and Asda Scottish Porridge Oats comes last with a score of -9.
Scores use the government's 2018 nutrient profiling model, calculated per 100g from the nutrition panels and ingredients on Asda own-brand listings. Points are added for energy, saturated fat, free sugars and salt, and taken away for fibre, protein, and fruit, vegetable, nut and seed content. Foods scoring 4 or more are classed as less healthy.
Fruit, nut and seed content is taken from the percentages declared in each ingredients list, so cereals that do not declare them score zero for it. The model scores what a cereal is made of rather than how much you eat.