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The Least Healthy Asda Own-Brand Cereals, Ranked
33 of the 43 Asda own-brand cereals count as less healthy under the government's 2018 nutrient profiling model. Asda Free From Choco Nut Squares has the worst score, with 15, and Asda Original Porridge Sachets has the best score, with -11. Below are all 43 ranked from least healthy to healthiest, in seven groups.
Flakes ranked from least healthy to healthiest
All 8 Asda own-brand cereals in this group, ranked from least healthy to healthiest by nutrient profiling score. Asda Special Flakes comes first with a score of 14 and Asda Free From Corn Flakes comes last with a score of 6.
Asda Special Flakes
375
12
0.54
6
7.3
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.9
Teaspoons)
14
(
1.9
g per 100 calories)
6
12
4
3
0
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 5). It earns back credit for fibre (3). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Frosted Flakes
387
22
0.45
5
6.3
kcal
g of
g protein
Calories
(
(
0
manufactured)
1.6
Teaspoons)
13
(
1.6
g per 100 calories)
6
22
4
2
0
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (3). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Free From Frosted Flakes
384
19
0.27
4
7.1
kcal
g of
g protein
Calories
(
(
0
manufactured)
1.4
Teaspoons)
12
(
1.8
g per 100 calories)
6
19
4
1
0
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (4). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Honey Nut Corn Flakes
398
27
0.59
8
7.2
kcal
g of
g protein
Calories
(
(
1
manufactured)
2
Teaspoons)
12
(
1.8
g per 100 calories)
6
27
4
3
12
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 5). It earns back credit for fibre (5). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Red Fruits Special Flakes
372
11.5
0.52
8
7.2
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.9
Teaspoons)
12
(
1.9
g per 100 calories)
6
12
4
3
0
% of an adult's daily calories
Free sugars and energy account for most of its 17 penalty points (10 and 5). It earns back credit for fibre (5). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Free From Special Flakes
384
8.7
0.32
5
6.5
kcal
g of
g protein
Calories
(
(
1
manufactured)
0.7
Teaspoons)
10
(
1.7
g per 100 calories)
6
9
4
2
20
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (9 and 5). It earns back credit for fibre (5). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Corn Flakes
384
5.5
0.6
5
7.7
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.4
Teaspoons)
7
(
2
g per 100 calories)
6
6
5
3
0
% of an adult's daily calories
Energy and free sugars account for most of its 12 penalty points (5 and 5). It earns back credit for fibre (5). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Free From Corn Flakes
377
6.5
0.3
4
7.5
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.5
Teaspoons)
6
(
2
g per 100 calories)
6
6
4
2
0
% of an adult's daily calories
Free sugars and energy account for most of its 12 penalty points (6 and 5). It earns back credit for fibre (6). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Puffs, hoops and pops ranked from least healthy to healthiest
All 13 Asda own-brand cereals in this group, ranked from least healthy to healthiest by nutrient profiling score. Asda Free From Choco Nut Squares comes first with a score of 15 and Asda Rice Snaps comes last with a score of 5.
Asda Free From Choco Nut Squares
434
19
0.26
15
6.1
kcal
g of
g protein
Calories
(
(
3
manufactured)
1.4
Teaspoons)
15
(
1.4
g per 100 calories)
7
19
4
1
20
% of an adult's daily calories
Free sugars and energy account for most of its 18 penalty points (10 and 5). It earns back credit for fibre (3). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Choco-Nut Squares
439
18
0.41
17
8.3
kcal
g of
g protein
Calories
(
(
3
manufactured)
1.4
Teaspoons)
13
(
1.9
g per 100 calories)
7
18
5
2
18
% of an adult's daily calories
Free sugars and energy account for most of its 19 penalty points (10 and 5). It earns back credit for fibre (6). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Choco Snaps
386
16
0.46
10
7.3
kcal
g of
g protein
Calories
(
(
3
manufactured)
1.2
Teaspoons)
12
(
1.9
g per 100 calories)
6
16
4
2
30
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (4). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Cinnamon Churros Crunch
389
21
0.41
13
7.3
kcal
g of
g protein
Calories
(
(
3
manufactured)
1.6
Teaspoons)
11
(
1.9
g per 100 calories)
6
21
4
2
23
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (5). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Choco Squares
453
21
0.43
17
7.9
kcal
g of
g protein
Calories
(
(
5
manufactured)
1.6
Teaspoons)
10
(
1.7
g per 100 calories)
7
21
5
2
29
% of an adult's daily calories
Free sugars and energy account for most of its 20 penalty points (10 and 6). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Free From Choco Snaps
381
16
0.15
6
6.3
kcal
g of
g protein
Calories
(
(
1
manufactured)
1.2
Teaspoons)
10
(
1.7
g per 100 calories)
6
16
4
1
17
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 5). It earns back credit for fibre (5). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Rainbow Hoops
405
20
0.26
17
7.6
kcal
g of
g protein
Calories
(
(
3
manufactured)
1.5
Teaspoons)
7
(
1.9
g per 100 calories)
6
20
5
1
18
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (9). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Caramel Protein Crunch
378
13
0.28
8
23
kcal
g of
g protein
Calories
(
(
3
manufactured)
1
Teaspoons)
6
(
6.1
g per 100 calories)
6
13
14
1
38
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Choco Protein Hoops
386
13
0.25
11
23
kcal
g of
g protein
Calories
(
(
4
manufactured)
1
Teaspoons)
6
(
6
g per 100 calories)
6
13
14
1
36
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Multigrain Hoops
381
16
0.43
11
8.7
kcal
g of
g protein
Calories
(
(
3
manufactured)
1.2
Teaspoons)
6
(
2.3
g per 100 calories)
6
16
5
2
27
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Choco Hoops
368
20
0.28
7
9.5
kcal
g of
g protein
Calories
(
(
2
manufactured)
1.5
Teaspoons)
5
(
2.6
g per 100 calories)
6
20
6
1
29
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Honeycomb Flavour Choco Stars
369
20
0.28
7
10
kcal
g of
g protein
Calories
(
(
2
manufactured)
1.5
Teaspoons)
5
(
2.7
g per 100 calories)
6
20
6
1
29
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Rice Snaps
387
4
0.4
6
7.7
kcal
g of
g protein
Calories
(
(
1
manufactured)
0.3
Teaspoons)
5
(
2
g per 100 calories)
6
4
5
2
17
% of an adult's daily calories
Energy and free sugars account for most of its 10 penalty points (5 and 4). It earns back credit for fibre (1) and protein (4).
% of ingredients are manufactured
Wheat biscuits and bran ranked from least healthy to healthiest
All 10 Asda own-brand cereals in this group, ranked from least healthy to healthiest by nutrient profiling score. Asda Chocolate Wheat Bisks comes first with a score of 6 and Asda Just Essentials Wheat Bisks comes last with a score of -7.
Asda Chocolate Wheat Bisks
367
16
0.23
10
10
kcal
g of
g protein
Calories
(
(
2
manufactured)
1.2
Teaspoons)
6
(
2.7
g per 100 calories)
6
16
6
1
20
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Bran Flakes
359
11
0.28
6
12
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.8
Teaspoons)
5
(
3.3
g per 100 calories)
5
11
7
1
0
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Choco Wheaties
370
21
0.24
9
9.3
kcal
g of
g protein
Calories
(
(
2
manufactured)
1.6
Teaspoons)
5
(
2.5
g per 100 calories)
6
21
6
1
22
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Frosted Wheaties
369
20
0.23
6
9.2
kcal
g of
g protein
Calories
(
(
1
manufactured)
1.5
Teaspoons)
5
(
2.5
g per 100 calories)
6
20
6
1
17
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda High Bran
335
13
0.5
6
14
kcal
g of
g protein
Calories
(
(
0
manufactured)
1
Teaspoons)
5
(
4.2
g per 100 calories)
5
13
8
2
0
% of an adult's daily calories
Free sugars and energy account for most of its 15 penalty points (10 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Malted Wheaties
365
9.3
0.28
6
11
kcal
g of
g protein
Calories
(
(
1
manufactured)
0.7
Teaspoons)
4
(
3
g per 100 calories)
5
9
7
1
17
% of an adult's daily calories
Free sugars and energy account for most of its 14 penalty points (9 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Free From Bran Flakes
356
8.1
0.46
5
6.8
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.6
Teaspoons)
3
(
1.9
g per 100 calories)
5
8
4
2
0
% of an adult's daily calories
Free sugars and energy account for most of its 13 penalty points (8 and 4). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Sultana Bran
349
6.8
0.23
8
9.5
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.5
Teaspoons)
1
(
2.7
g per 100 calories)
5
7
6
1
0
% of an adult's daily calories
Free sugars and energy account for most of its 12 penalty points (7 and 4). It earns back credit for fibre (10) and fruit, vegetables, nuts and seeds (1). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Wheat Bisks
358
4.4
0.28
5
12
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.3
Teaspoons)
-6
(
3.4
g per 100 calories)
5
4
7
1
0
% of an adult's daily calories
Energy and free sugars account for most of its 9 penalty points (4 and 4). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Asda Just Essentials Wheat Bisks
359
3
0.23
5
13
kcal
g of
g protein
Calories
(
(
0
manufactured)
0.2
Teaspoons)
-7
(
3.6
g per 100 calories)
5
3
8
1
0
% of an adult's daily calories
Energy and free sugars account for most of its 8 penalty points (4 and 3). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Granola ranked from least healthy to healthiest
All 3 Asda own-brand cereals in this group, ranked from least healthy to healthiest by nutrient profiling score. Asda Chocolate Protein Granola comes first with a score of 9 and Asda Exceptional Mixed Berry Granola comes last with a score of 6.
Asda Chocolate Protein Granola
444
12.5
0.41
20
27
kcal
g of
g protein
Calories
(
(
8
manufactured)
0.9
Teaspoons)
9
(
6.1
g per 100 calories)
7
12
16
2
40
% of an adult's daily calories
Free sugars and energy account for most of its 19 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Exceptional Mixed Nut Granola
472
14
0.02
15
11
kcal
g of
g protein
Calories
(
(
2
manufactured)
1.1
Teaspoons)
8
(
2.3
g per 100 calories)
7
14
7
0
13
% of an adult's daily calories
Free sugars and energy account for most of its 18 penalty points (10 and 6). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Exceptional Mixed Berry Granola
427
12
0.05
12
11
kcal
g of
g protein
Calories
(
(
1
manufactured)
0.9
Teaspoons)
6
(
2.6
g per 100 calories)
6
12
7
0
8
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Muesli ranked from least healthy to healthiest
All 2 Asda own-brand cereals in this group, ranked from least healthy to healthiest by nutrient profiling score. Asda Exceptional Fruity Berry Muesli comes first with a score of -1 and Asda Exceptional Mixed Nut Muesli comes last with a score of -10.
Asda Exceptional Fruity Berry Muesli
350
7.1
0.04
20
8.5
kcal
g of
g protein
Calories
(
(
3
manufactured)
0.5
Teaspoons)
-1
(
2.4
g per 100 calories)
5
7
5
0
15
% of an adult's daily calories
Free sugars and energy account for most of its 11 penalty points (7 and 4). It earns back credit for fibre (10) and fruit, vegetables, nuts and seeds (2). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Exceptional Mixed Nut Muesli
398
0
0.03
16
12
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
3
g per 100 calories)
6
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 6 penalty points (5 and 1). It earns back credit for fibre (10), protein (5) and fruit, vegetables, nuts and seeds (1).
% of ingredients are manufactured
Clusters and crunch ranked from least healthy to healthiest
All 3 Asda own-brand cereals in this group, ranked from least healthy to healthiest by nutrient profiling score. Asda Honey Nut & Milk Choc Crunch comes first with a score of 12 and Asda Strawberry Crisp comes last with a score of 6.
Asda Honey Nut & Milk Choc Crunch
443
14.7
0.65
20
10
kcal
g of
g protein
Calories
(
(
3
manufactured)
1.1
Teaspoons)
12
(
2.3
g per 100 calories)
7
15
6
3
15
% of an adult's daily calories
Free sugars and energy account for most of its 20 penalty points (10 and 5). It earns back credit for fibre (8). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Maple & Pecan Crisp
442
16
0.04
13
9
kcal
g of
g protein
Calories
(
(
3
manufactured)
1.2
Teaspoons)
7
(
2
g per 100 calories)
7
16
5
0
23
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (9). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Asda Strawberry Crisp
425
13
0.03
9
9.5
kcal
g of
g protein
Calories
(
(
2
manufactured)
1
Teaspoons)
6
(
2.2
g per 100 calories)
6
13
6
0
22
% of an adult's daily calories
Free sugars and energy account for most of its 16 penalty points (10 and 5). It earns back credit for fibre (10). Its protein does not count, because it scores 11 or more penalty points.
% of ingredients are manufactured
Porridge oats and sachets ranked from least healthy to healthiest
All 4 Asda own-brand cereals in this group, ranked from least healthy to healthiest by nutrient profiling score. Asda Scottish Porridge Oats comes first with a score of -9 and Asda Original Porridge Sachets comes last with a score of -11.
Asda Scottish Porridge Oats
375
0
0.005
1
11
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-9
(
2.9
g per 100 calories)
6
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 6 penalty points (5 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Asda Jumbo British Porridge Oats
369
0
0.04
1
12
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
3.3
g per 100 calories)
6
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Asda Ready Oats
361
0
0.03
3
12
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-10
(
3.3
g per 100 calories)
5
0
7
0
0
% of an adult's daily calories
Energy and saturated fat account for most of its 5 penalty points (4 and 1). It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Asda Original Porridge Sachets
339
0
0.03
1
13
kcal
g of
g protein
Calories
(
(
0
manufactured)
0
Teaspoons)
-11
(
3.8
g per 100 calories)
5
0
8
0
0
% of an adult's daily calories
Energy accounts for all 4 of its penalty points. It earns back credit for fibre (10) and protein (5).
% of ingredients are manufactured
Scores use the government's 2018 nutrient profiling model, calculated per 100g from the nutrition panels and ingredients on Asda own-brand listings. Points are added for energy, saturated fat, free sugars and salt, and taken away for fibre, protein, and fruit, vegetable, nut and seed content. Foods scoring 4 or more are classed as less healthy.
Fruit, nut and seed content is taken from the percentages declared in each ingredients list, so cereals that do not declare them score zero for it. The model scores what a cereal is made of rather than how much you eat.