Fruit 'n' Fibre nutrition: sugar, fibre, protein, fortification and more

How much sugar is in Fruit 'n' Fibre? A 30g bowl with milk contains 7.2g of free sugar, 2.7g of fibre and 6.6g of protein. At 24g of sugar per 100g, Fruit 'n' Fibre sits toward the higher end of UK breakfast cereals.

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Sugar, calories and salt by bowl size

The figures below show total sugar, calories and salt for four bowl sizes, each with 125ml of semi-skimmed milk. The full packet figure shows the dry cereal only.

All portion figures include 125ml semi-skimmed milk. Milk sugar (lactose) does not count as free sugar under NHS guidelines and is excluded from the sugar totals. Milk calories and salt are included.

Sugar

Kellogg's Fruit 'n' Fibre contains 24g of sugar per 100g. A 30g bowl delivers 7.2g of free sugar before milk is added, and a 40g bowl delivers 9.6g. A significant share of the sugar comes from the dried banana, raisin and papaya pieces, which count as free sugar under NHS guidelines.

All added sugar in Fruit 'n' Fibre counts as free sugar under NHS guidelines. Milk lactose does not count as free sugar and is excluded from these figures.

At 24g per 100g, Fruit 'n' Fibre is among the higher-sugar options in this guide. A 30g bowl provides 30% of the daily free sugar limit for a child aged 7 to 10, and a 40g bowl provides 40%.

The table below shows a standard 30g bowl as a percentage of the daily free sugar limit for each age group (cereal sugar only, no milk).

Calories

A 30g bowl of Fruit 'n' Fibre with 125ml semi-skimmed milk contains approximately 164 calories. At 60g with milk the bowl contains approximately 268 calories.

For a child aged 4 to 6, a 30g bowl represents around 11% of their estimated daily calorie requirement, a reasonable contribution from breakfast.

Fibre

Fruit 'n' Fibre contains 9g of fibre per 100g, which is 2.7g in a 30g bowl. This is a moderate contribution, higher than refined low-fibre cereals but below the highest-fibre options such as bran cereals.

The NHS recommends adults consume around 30g of fibre per day. A 30g bowl of Fruit 'n' Fibre provides 2.7g, around 9% of this target, with the remainder needing to come from other meals.

Protein

Fruit 'n' Fibre contains 8g of protein per 100g, which is 2.4g in a 30g bowl before milk. With 125ml of semi-skimmed milk, which contributes approximately 4.2g of protein, the total reaches 6.6g.

Most of the protein in a bowl of cereal with milk comes from the milk itself rather than the cereal. This is true across almost all breakfast cereals, including higher-protein options like Fruit 'n' Fibre.

For a child aged 7 to 10, a general guide for daily protein intake is around 24g. A 30g bowl of Fruit 'n' Fibre with milk provides 6.6g, a useful contribution from breakfast, primarily via the milk.

Fortification, vitamins and minerals

Like most mainstream UK breakfast cereals, Fruit 'n' Fibre is fortified with added vitamins and minerals. A 30g bowl provides half of the Reference Intake for vitamin D and a quarter of the Reference Intake for five B vitamins, alongside a meaningful contribution of iron.

Fortification is standard practice for UK cereals, partly because the refining or processing used to make many cereals removes naturally occurring vitamins and minerals from the grain. Adding them back during manufacturing restores some of this nutritional value.

Vitamin D is of particular note because many people in the UK, including children, have low vitamin D status, especially during winter months. A fortified cereal can make a small but consistent contribution to vitamin D intake.

Whole grain and processing

Fruit 'n' Fibre is made from wheat and oats, which is whole grain,, combined with added sugar and flavourings, then shaped and coated during manufacturing.

This combination of ingredients and processing methods places Fruit 'n' Fibre in the most processed NOVA category, alongside the majority of packaged breakfast cereals.

Salt

Fruit 'n' Fibre contains 0.8g of salt per 100g. A 30g bowl contains 0.2g of salt. With 125ml semi-skimmed milk, the total rises to approximately 0.4g.

For a child aged 4 to 6 with a daily salt limit of 3g, a 30g bowl with milk represents around 13% of their daily allowance from breakfast.

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Nutrition data from UK product labels and manufacturer nutrition declarations. Daily limits and targets: NHS/SACN free sugar guidelines (2015); SACN Dietary Reference Values for calories, fibre and protein; NHS salt targets by age; EU Reference Intakes for vitamins and minerals. For guidance only, not medical advice.