Krave Chocolate nutrition: sugar, fibre, protein, fortification and more

How much sugar is in Krave Chocolate? A 30g bowl with milk contains 9.3g of free sugar, 1.5g of fibre and 6.3g of protein. At 31g of sugar per 100g, Krave Chocolate sits toward the higher end of UK breakfast cereals.

Try it: interactive cereal calculator

Use the calculator to adjust portion size and milk type, then see how the bowl compares to NHS daily limits for your child's age and gender.

Sugar, calories and salt by bowl size

The figures below show total sugar, calories and salt for four bowl sizes, each with 125ml of semi-skimmed milk. The full packet figure shows the dry cereal only.

All portion figures include 125ml semi-skimmed milk. Milk sugar (lactose) does not count as free sugar under NHS guidelines and is excluded from the sugar totals. Milk calories and salt are included.

Sugar

Kellogg's Krave Chocolate contains 31g of sugar per 100g. A 30g bowl delivers 9.3g of free sugar before milk is added, and a 40g bowl delivers 12.4g. Each piece of Krave has a wholegrain shell around a chocolate cream filling, giving it the highest calorie density of any cereal in this guide.

All added sugar in Krave Chocolate counts as free sugar under NHS guidelines. Milk lactose does not count as free sugar and is excluded from these figures.

At 31g per 100g, Krave Chocolate is among the higher-sugar options in this guide. A 30g bowl provides 39% of the daily free sugar limit for a child aged 7 to 10, and a 40g bowl provides 52%.

The table below shows a standard 30g bowl as a percentage of the daily free sugar limit for each age group (cereal sugar only, no milk).

Calories

A 30g bowl of Krave Chocolate with 125ml semi-skimmed milk contains approximately 188 calories. At 60g with milk the bowl contains approximately 317 calories.

For a child aged 4 to 6, a 30g bowl represents around 13% of their estimated daily calorie requirement, a reasonable contribution from breakfast.

Fibre

Krave Chocolate contains 5g of fibre per 100g, which is only 1.5g in a 30g bowl. This is low compared with wholegrain cereals such as Weetabix or Shredded Wheat, which contain around three times as much fibre per 100g.

The NHS recommends adults consume around 30g of fibre per day. A 30g bowl of Krave Chocolate provides only 1.5g toward this target, so most daily fibre will need to come from other foods such as fruit, vegetables and wholegrain breads.

Protein

Krave Chocolate contains 7g of protein per 100g, which is 2.1g in a 30g bowl before milk. With 125ml of semi-skimmed milk, which contributes approximately 4.2g of protein, the total reaches 6.3g.

Most of the protein in a bowl of cereal with milk comes from the milk itself rather than the cereal. This is true across almost all breakfast cereals, including higher-protein options like Krave Chocolate.

For a child aged 7 to 10, a general guide for daily protein intake is around 24g. A 30g bowl of Krave Chocolate with milk provides 6.3g, a useful contribution from breakfast, primarily via the milk.

Fortification, vitamins and minerals

Like most mainstream UK breakfast cereals, Krave Chocolate is fortified with added vitamins and minerals. A 30g bowl provides half of the Reference Intake for vitamin D and a quarter of the Reference Intake for five B vitamins, alongside a meaningful contribution of iron.

Fortification is standard practice for UK cereals, partly because the refining or processing used to make many cereals removes naturally occurring vitamins and minerals from the grain. Adding them back during manufacturing restores some of this nutritional value.

Vitamin D is of particular note because many people in the UK, including children, have low vitamin D status, especially during winter months. A fortified cereal can make a small but consistent contribution to vitamin D intake.

Whole grain and processing

Krave Chocolate is made from wheat and rice, which is whole grain,, combined with added sugar and flavourings, then shaped and coated during manufacturing.

This combination of ingredients and processing methods places Krave Chocolate in the most processed NOVA category, alongside the majority of packaged breakfast cereals.

Salt

Krave Chocolate contains 0.6g of salt per 100g. A 30g bowl contains 0.2g of salt. With 125ml semi-skimmed milk, the total rises to approximately 0.4g.

For a child aged 4 to 6 with a daily salt limit of 3g, a 30g bowl with milk represents around 13% of their daily allowance from breakfast.

Frequently asked questions

Track your family's nutrition in real time

Nutrition data from UK product labels and manufacturer nutrition declarations. Daily limits and targets: NHS/SACN free sugar guidelines (2015); SACN Dietary Reference Values for calories, fibre and protein; NHS salt targets by age; EU Reference Intakes for vitamins and minerals. For guidance only, not medical advice.