A 30g bowl of Kellogg's Krave Chocolate contains 9.3g of free sugar, which is 39% of the daily limit for a child aged 7 to 10 and 49% for a child aged 4 to 6. A 40g bowl contains 12.4g, which is 52% of the daily limit for a child aged 7 to 10. Per 100g, Krave Chocolate contains 31g of sugar, making it the highest-sugar cereal in this guide.

Per 100g: 31g sugar, 430 kcal, 0.6g salt, 5g fibre, 7g protein. Per 30g bowl with 125ml semi-skimmed milk: 9.3g free sugar, 188 kcal, 0.4g salt, 1.5g fibre, 6.3g protein. Per 40g bowl with 125ml semi-skimmed milk: 12.4g free sugar, 231 kcal, 0.4g salt, 2.0g fibre, 7.0g protein. Krave Chocolate has the highest calorie density of any cereal in this guide at 430 kcal per 100g.

Nutritionally, Krave Chocolate sits closer to a chocolate biscuit than a traditional breakfast cereal. At 31g of sugar and 430 kcal per 100g, it has a significantly higher sugar and calorie density than standard cereals. The wholegrain shell creates a health association that does not reflect the overall nutritional profile. For comparison, a digestive biscuit contains approximately 21g of sugar per 100g and 471 kcal per 100g, making Krave Chocolate broadly comparable in nutritional terms.

Yes. At 31g of sugar per 100g, Krave Chocolate is the highest-sugar cereal in this guide. A 30g bowl uses 49% of the daily free sugar limit for a child aged 4 to 6 before any other food is consumed. A 40g bowl uses 52% of the daily limit for a child aged 7 to 10. The chocolate cream filling inside each piece is the primary source of the high sugar content.

The NHS recommends no more than 19g of free sugar per day for children aged 4 to 6, 24g for children aged 7 to 10, and 30g for anyone aged 11 and over. A 30g bowl of Krave Chocolate contains 9.3g of free sugar from the cereal alone. Milk lactose does not count toward this limit. A 60g bowl uses 78% of the daily limit for a child aged 7 to 10 from breakfast alone.

The outer shell of Krave Chocolate is made from whole grain wheat and rice. However the wholegrain claim applies only to the shell and not to the chocolate cream filling inside, which is the primary source of the high sugar and fat content. At 5g of fibre per 100g, the overall fibre contribution is low despite the wholegrain shell. The wholegrain status does not offset the 31g of sugar per 100g.

A 30g bowl of Krave Chocolate with 125ml semi-skimmed milk contains approximately 188 calories. A 40g bowl with milk contains 231 calories, a 50g bowl contains 274 calories and a 60g bowl contains 317 calories. At 430 kcal per 100g, Krave Chocolate has the highest calorie density of any cereal in this guide. The chocolate cream filling contributes significantly to both the calorie and sugar content per gram.

Krave Chocolate contains 5g of fibre per 100g, which is 1.5g in a 30g bowl. This is low for a cereal marketed with a wholegrain claim. Despite the wholegrain shell, the chocolate cream filling displaces a significant proportion of the fibre content per gram. By comparison, Bran Flakes contains around 15g of fibre per 100g and All-Bran Original contains 24g per 100g.

Yes. A 30g bowl of Krave Chocolate provides 50% of the Reference Intake for vitamin D and 25% for thiamin, riboflavin, niacin, vitamin B6, folic acid and vitamin B12, alongside a contribution of iron. Fortification is standard practice for UK breakfast cereals. Vitamin D is particularly relevant for UK children, many of whom have low vitamin D status especially during winter months.

Yes. Under the NOVA classification system, Krave Chocolate falls into group 4, ultra-processed foods. This classification reflects the combination of a wholegrain base with a chocolate cream filling, added sugar, flavourings and the industrial processing methods used to create the filled pillow shape. The chocolate filling makes Krave one of the more heavily processed cereals in the Kellogg's range under the NOVA system.

Krave Chocolate contains 31g of sugar per 100g compared to approximately 35g per 100g in Coco Pops, making Coco Pops slightly higher in sugar. However Krave Chocolate has significantly more calories at 430 kcal per 100g versus approximately 382 kcal for Coco Pops, due to the fat content in the chocolate cream filling. On both sugar and calorie grounds, both products are toward the high end of the UK cereal range.

Krave Chocolate contains 0.6g of salt per 100g. A 30g bowl contains 0.2g of salt. With 125ml semi-skimmed milk, the total rises to approximately 0.4g. For a child aged 4 to 6 with a daily salt limit of 3g, a 30g bowl with milk represents around 13% of their daily allowance from breakfast. Salt is not a primary concern with Krave Chocolate. Sugar and calorie content are the more significant considerations.

Krave Chocolate contains 7g of protein per 100g, which is 2.1g in a 30g bowl before milk. With 125ml of semi-skimmed milk, which contributes approximately 4.2g of protein, the total reaches 6.3g. For a child aged 7 to 10, a 30g bowl with milk provides around 26% of the daily protein guide of 24g. As with most cereals, the majority of the protein in the bowl comes from the milk rather than the cereal.

Semi-skimmed or skimmed milk adds calcium, protein and vitamin D without additional free sugar. Given that Krave Chocolate already delivers 9.3g of free sugar per 30g bowl, choosing an unsweetened milk is important to avoid adding further sugar to an already high-sugar bowl. Oat milk can contain added sugar so check the label before using with children. Whichever dairy milk you choose, the lactose does not count as free sugar under NHS guidelines.

Krave Chocolate contains 31g of sugar per 100g compared to approximately 37g per 100g in Frosties, making Frosties slightly higher in sugar per 100g. However Krave Chocolate is significantly higher in calories at 430 kcal per 100g versus approximately 375 kcal for Frosties, due to the fat content from the chocolate cream filling. A 30g bowl of Krave delivers 9.3g of free sugar versus approximately 11g from a 30g bowl of Frosties.