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Kellogg's Special K Milk Chocolate nutrition

30g bowl, pack serving 30gUltra-processed (NOVA 4)3 allergensNPM Score (2018): 11, higher is less healthy

Figures from Kellogg’s nutrition panel, collected by Boone. Free sugar estimated by Boone. Last checked 17 October 2026. Data checks are led by Murray Dare.

Traffic lights, per 30g bowlColours from FSA guidance, per 100gHow
Energy123 kcal6% of RI1,735 kJ, 410 kcal per 100g
Fat1.5gMedium2% of RI5g per 100g
Saturates0.8gMedium4% of RI2.5g per 100g
Sugars6.3gMedium7% of RI21g per 100g
Salt0.2gMedium3% of RI0.67g per 100g

Colours use the Food Standards Agency front-of-pack thresholds per 100g. RI is the adult reference intake. Cereal only, before milk.

How much
Milk, 125ml
Who is eating
123kcal10% of the day
Where the calories come from
8%79%11%
ProteinCarbsFat
!Free sugar is the one to watch: 31% of their daily limit in a 30g bowl.
CaloriesEnergy123 kcal10%
Reference 1,291 kcal
Free sugarHigh5.9g31%
Limit 19g (NHS)
Saturated fatWithin limit0.8g5%
Guide 14g: Boone estimate, 10% of energy. No NHS limit at this age
SaltWithin limit0.2g7%
Limit 3g (NHS)
FibreTarget1.6g11%
Target 15g
ProteinTarget2.3g
No set target for this age

30g of Special K Milk Chocolate, no milk. Cereal figures from Kellogg’s; milk figures are typical UK values. Calorie split calculated by Boone. How

Spotted something wrong? Report an errorWe check every report against the source and log what we change.

Sugar in a bowl: free vs total

Free sugar calculated from the ingredientsHow
Total sugar6.3gin a 30g bowl, from the label
Free sugar5.9gEstimated by Boone. 1.5 teaspoons
1.5 teaspoons of free sugar in a 30g bowlOne teaspoon is 4g.
  • 5.9g free sugar from sugar and the sugar in the milk chocolate
  • 0.4g not free sugar, lactose from the milk powder

Sugar in milk and whole or dried fruit is not free sugar. Milk on top adds about 6g of sugar that does not count. NHS →

5.9g as a share of the NHS daily maximum
Age 4 to 6 19g a day31%
Age 7 to 10 24g a day25%
Age 11 and over 30g a day20%

The NHS free sugar limit is 19g a day at age 4 to 6, 24g at 7 to 10 and 30g from 11. There is no limit for under 4s: they should avoid free sugar.

Against other Kellogg’s cereals

#17 of 41 Kellogg’s cereals for least free sugar.

Sorted by free sugar a bowlHow
Rice KrispiesRice Krispies 0.9g fibre, 117 kcal2.4gCorn FlakesCorn Flakes 0.9g fibre, 113 kcal2.4gSpecial K Granola Mixed Berries 3g fibre, 135 kcal3gSpecial K Protein Nuts, Clusters & Seeds 2.5g fibre, 118 kcal3.6gSultana Bran 3.3g fibre, 105 kcal3.7gFruit 'n FibreFruit 'n Fibre 2.7g fibre, 114 kcal3.8gSpecial K Granola Dark Chocolate 2.9g fibre, 141 kcal3.9gBran FlakesBran Flakes 5.1g fibre, 107 kcal4.2gSpecial K Red Berries 2g fibre, 117 kcal4.2gRice Krispies Multigrain Shapes 2.3g fibre, 119 kcal4.5gSpecial K OriginalSpecial K Original 1.8g fibre, 118 kcal4.5gCoco PopsCoco Pops 1.1g fibre, 116 kcal5.1gSpecial K Peach & Apricot 1.7g fibre, 118 kcal5.3gAll-Bran OriginalAll-Bran Original 8.1g fibre, 100 kcal5.4gSpecial K Oats & Honey 1.5g fibre, 114 kcal5.4gCrunchy Nut Granola Fruit & Nut 2.1g fibre, 141 kcal5.7gSpecial K Milk Chocolate 1.6g fibre, 123 kcal5.9gPokémon Chocolate Flavour Cereal 3g fibre, 113 kcal6gOaties Original Crunch 2.5g fibre, 114 kcal6gCrunchy Nut Granola Red Berries 2.3g fibre, 141 kcal6.2gKrave Caramelised Biscuit & White Chocolate 0.9g fibre, 129 kcal6.2gAll-Bran Golden Crunch 3.9g fibre, 122 kcal6.3gOaties Cocoa Crunch 2.7g fibre, 114 kcal6.3gCoco Pops Loops 2.5g fibre, 115 kcal6.3gCoco Pops Mega Pops 2.4g fibre, 115 kcal6.3gCrunchy Nut Granola Chocolate Mocha 1.8g fibre, 150 kcal6.3gCoco Pops Chocos White Choc 1g fibre, 116 kcal6.3gHoney LoopsHoney Loops 2.3g fibre, 119 kcal6.6gCrunchy Nut Granola Caramelised Hazelnuts 2g fibre, 145 kcal6.6gCoco Pops Chocos 1.8g fibre, 114 kcal6.6gCoco Pops Chocos Mix 1.3g fibre, 116 kcal6.6gKrave Chocolate Hazelnut 1.3g fibre, 132 kcal6.9gCrunchy Nut Chocolate & Hazelnut Granola 1.8g fibre, 145 kcal7.2gKrave Choco Brownie 1.6g fibre, 131 kcal7.2gKrave Milk ChocolateKrave Milk Chocolate 1.1g fibre, 136 kcal7.2gKrave Cookies & Cream 1.1g fibre, 126 kcal7.6gCrunchy Nut Clusters Honey 1.4g fibre, 141 kcal7.8gCrunchy Nut Chocolate Clusters 1.4g fibre, 141 kcal8.6gCrunchy Nut Salted Caramel 0.7g fibre, 122 kcal9.6gCrunchy NutCrunchy Nut 0.8g fibre, 119 kcal10.5gFrostiesFrosties 0.6g fibre, 113 kcal11.1g
Swaps with less sugarRice KrispiesLess sugar from Kellogg’sKellogg's Rice Krispies →2.4g free sugar a bowl, 3.6g less. 0.9g fibre.Lowest sugar at a supermarketAsda Original Porridge Sachets →0g free sugar a bowl. 5.1g fibre.More from Kellogg’s
Every Kellogg’s product →Sort by sugar, salt or calories

Against 318 supermarket cereals

Where a 30g bowl sits against every own-brand cereal from Asda, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose.

Free sugar5.9g a bowl
0gMiddle 3.3g10g

More free sugar than 86% of the 318 supermarket cereals.

Fibre1.6g a bowl
0.03gMiddle 2.3g7.8g

Less fibre than 78% of the 318 supermarket cereals.

Protein2.3g a bowl
1.5gMiddle 3g8.7g

Less protein than 83% of the 318 supermarket cereals.

Salt0.2g a bowl
0gMiddle 0.04g0.28g

More salt than 97% of the 318 supermarket cereals.

Nutrient profile score

Calculated by BooneHow2018 guidance on GOV.UK →
1119 negative points
− 8 positive points

The 2018 model indicates this cereal is less healthy: it scores 11, at or above the line of 4.

← HealthierLess healthy →
11-20 best possible4 and above: less healthy40 worst possible

Higher is less healthy; 4 or more would be classed as less healthy under this model. How the score works →

#21 of 41 Kellogg’s cereals for this score (lower is better).

Per 100g of cereal, as sold. Portion size is not counted.
Score breakdown: +19 negative, −8 positive+
Negative points+19
Energy 1,735 kJ per 100g+5 of 10
Saturated fat 2.5g per 100g+2 of 10
Free sugars 19.8g per 100g+10 of 10
Calculated by Boone from the ingredient list
Salt 0.67g per 100g+2 of 10
Positive points−8
Fibre 5.3g per 100g−8 of 10
Fruit, veg, nuts and seeds counted as 00 of 5
Too little fruit, vegetables, nuts or seeds to score
Protein 7.7g per 100g−4 of 5
Not counted, see below
Protein not counted. With 19 negative points, its 4 protein points are not counted. Why →
Final score: 19 − 811

What is in it

14 ingredients; 2 are additives or industrial ingredients (orange).

12 basic, 2 orange
Ingredients14 ingredients, 2 orange
Rice (40%)wholewheat (32%)sugarcocoa masscocoa butterwhole milk powderskimmed milk powdersoy lecithinsnatural vanilla flavouringbarley (4%)malted barley floursaltbarley malt extractadded vitamins and minerals
Fortified with vitamins and minerals

Kellogg’s adds vitamins and minerals to this cereal. They are counted as one ingredient and are not a marker of ultra-processing.

How processed is it?

NOVA group 4
1 Unprocessed
2 Ingredients
3 Processed
4 Ultra-processed

Group 4 because the ingredient list includes the industrial ingredients below. Added vitamins and minerals are not counted. How NOVA works →

2 types of industrial ingredient+

Allergens

3 contain11 not listed
Cereals containing glutenContains
MilkContains
SoybeansContains
CeleryNot listed
CrustaceansNot listed
EggsNot listed
FishNot listed
LupinNot listed
MolluscsNot listed
MustardNot listed
NutsNot listed
PeanutsNot listed
SesameNot listed
Sulphur dioxide and sulphitesNot listed
Check the pack. Contains is taken from the ingredient list. May contain warnings are not shown here, and recipes change.

Full nutrition by portion

Cereal only, before milk. Kellogg’s gives a pack serving of 30g.

Per100g25g30g45g
Energy410 kcal103 kcal123 kcal185 kcal
Fat5g1.3g1.5g2.3g
of which saturates2.5g0.6g0.8g1.1g
Carbohydrate81g20.3g24.3g36.5g
of which sugars21g5.3g6.3g9.5g
Free sugar (Boone)19.8g5g5.9g8.9g
Fibre5.3g1.3g1.6g2.4g
Protein7.7g1.9g2.3g3.5g
Salt0.67g0.17g0.2g0.3g

Quick answers

How much sugar is in a bowl of Kellogg's Special K Milk Chocolate?+

A 30g bowl has 6.3g of sugar, and Boone estimates 5.9g of it is free sugar, about 1.5 teaspoons. That is 31% of the 19g daily limit for a child aged 4 to 6 and 20% of the 30g adult limit.

How many calories are in a bowl of Kellogg's Special K Milk Chocolate?+

123 kcal in a 30g bowl, or 182 kcal with 125ml of semi-skimmed milk. Per 100g it is 410 kcal.

Is Kellogg's Special K Milk Chocolate good for children?+

A 30g bowl gives 1.6g of fibre and 31% of a 4 to 6 year old’s free sugar limit. Kellogg's Rice Krispies has 2.4g of free sugar a bowl.

Is Kellogg's Special K Milk Chocolate ultra-processed?+

Yes, NOVA group 4. The ingredient list includes emulsifiers, flavourings.

What is the nutrient profile score of Kellogg's Special K Milk Chocolate?+

11 on the UK Nutrient Profiling Model 2018, calculated by Boone per 100g. Scores run from -20 to 40; 4 or more would be classed as less healthy.

Where the figures come from

Source. Kellogg's UK website product page, nutrition panel and ingredient list, per 100g as sold.

Collected. Copied by Boone from Kellogg’s published figures. Data checks are led by Murray Dare.

Calculated by Boone. Free sugar, portion figures, milk, traffic lights and the nutrient profile score. Labelled where they appear.

Limits. NHS free sugar and salt limits by age; UK reference intakes for adults.

Full methodology →UK Nutrient Profiling Model 2018 →NOVA food processing →
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